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Meeting an Unmet Need:
Extending the Learning Commons
Concept through on-campus partnerships
and branding
La Loria Konata
Learning Commons Coordinator
Georgia State University Library
llkonata@gsu.edu ; lakonatagsu (IM)
http://www.library.gsu.edu/people/index.asp?ID=48
Diary of a mad woman
The Need for Reinvention
When in Rome, do as the Romans
The Library’s Response to Customer Demands
If you can’t beat ‘em, join ‘em
The Transformation
ESTABLISHING AN IDENTITY
Establishing an Identity
Mission and Vision Statements
The Georgia State University Library
Learning Commons provides focused
library resources, technology, and expert
instruction to facilitate knowledge
creation and promote lifelong learning
centered on lower-level undergraduate
students in the Georgia State University
community.
Mission and Vision Statements
• With a focus on lower-level undergraduate students at Georgia State
University, the Learning Commons will:
• - Integrate itself into the academic culture of undergraduate students.
• - Respond and adapt to trends that promote collaboration in research and
study.
• - Promote services and resources via outreach and
programming to students, faculty, and staff.
• - Create, oversee and house digital and print spaces for knowledge
creation.
• - Enhance undergraduate student success by measurable standards.
• - Provide essential research support for the Georgia State academic community.
Outreach Statement
Outreach: (1) Maintain general research tools
and finding aids for internal and external library
customers and groups. (2) Create, implement and
promote new and existing research support tools,
orientation experiences, and
programming initiatives for the University
and external communities; and maintain existing
collaboration efforts with other University
departments and units.
Logos
BRANDING AND MARKETING
Branding and Marketing
Marketing Plan - Product
Branding Services
• Write Right
• Cite it Right
• Reference-To-Go
Promotion of Events and Services
– Reaching the Students
• Flat screen
• Library Stall Times
• Posters
• Banner on homepage
• Facebook/Blog
SERVICES
Services
Save Time : Learn from Home
“Write Right”
Reference-to-GO
Reference-to-GO
Reference-to-GO
Other Services
• Endnote – “Cite it Right”
• Virtual Reference – Ask-A-Librarian
• Consultations (general research)
Developing an online
relationship
Website
Webpage via
Click Heat
On & Off-Campus Visits
Off-Campus Visits Only
CAMPUS COLLABORATIONS
Campus Collaborations
Outreach Activities
• Campus Units
– New Students (Incept-Orientation)
– Family Weekend (Parents Association)
– SGA
– OAASSP (Bridges to Success)
– Athletic Department (Office Hours)
– Honors Program Recruitment Event
– Career Services (Veterans)
• Freshmen Friday
• Panther Preview
• Film Screenings
• Reference-to-Go
• Finals Study Break
New Students
Bridges to Success
• Using the Library Catalog (GIL-icious)
• Using Databases Efficiently
• Put your Best Facebook Forward
• General research help session
McNair Scholars
Black Sorority Project – film
screening
The program, Black Sorority Project, promoted scholarly discussion
among the GSU Community:
The program provided an opportunity for you to meet individuals/groups
you might not have otherwise met:
If you are a faculty member, this program gave you new ideas for
teaching content or research:
If you are a student leader, this program gave you new leadership
and activity ideas for your organization:
You would like to see more of this kind of programming at
University Library:
How did you learn about this program (Check all that apply):
Freshmen Friday
Freshmen Friday
Family Weekend
Finals Study Break - Chillax
This event [Study Break, both] offered the experience you
expected:
The activities offered at this event were appropriate:
You would like to see more of this kind of programming
at University Library (UL):
Before attending this event, did you know about the
Ask a Librarian (chat) Service?
Before attending this event, did you know you could reserve
Group Study Rooms online?
How did you learn about this program (Check all that apply)?
Finals Study Break
Podcasts/Vodcasts)
• Learning Commons Theatre 2: Rude
Computer
• Learning Commons Theatre 1: Ghost
Book
• iTunes U
ASSESSMENT
Assessment
Failed Attempts
• Student Advisory Group
• Mystery Shopper
• One Six Right Screening
• “old skool gaming”
• Online Drop-in Classes
Measurable Successes
• Website usage
• Podcast downloads/views
• Consultations
• Instruction Classes
• Endnote classes/consultations
• Virtual Reference Statistics (chat)
• “Write Right”
Future Collaborations
• Office of International
Students and Scholars
• African-American Male
Initiative
• Honors Program
• Project Grad
• Posse Foundation
Bibliography
• Academic Library Buildings 2008. Library Journal,
http://www.libraryjournal.com/info/CA6622730.html
• Berthon, P., Pitt, L and Campbell, C. (2009). Does brand meaning exist in similarity or
singularity? Journal of Business Research, 62, 356-361.
• Chernatony, L. (2009). Towards the holy grail of defining „brand.‟ Marketing Theory, 9,
101-105.
• Mathews, B. (2009). Marketing Today’s Academic Library: a bold new approach to
communicating with students. Chicago, IL: American Library Assocation.
• Kapoor, J. (2001). 24 Brand Mantras: finding a place in the minds and hearts of
consumers, New Delhi, Thousand Oaks, Calif.
• Rhoades, J. and Hartsell A. (Aug 2008). Marketing First Impressions: Academic
Libraries Creating Partnerships and Connections at New student Orientations. Library
Philosophy and Practice, http://www.webpages.uidaho.edu/~mbolin/rhoades-
hartsell.htm
• Rowley, J. (2003) Information marketing: seven questions. Library management, 24,
13-19.
• Shafique, F. (Jan 2009). Marketing Research as a Tool for Finding Library Users‟
Needs and Demands: Application of Three Party Theory. Library Philosophy and
Practice, http://www.webpages.uidaho.edu/~mbolin/shafique.htm
• Wong, H. and Merrilees, B. (2008). The performance benefits of being brand-
orientated. Journal of Product & Brand Management, 17.6, 372-383.

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Meeting an Unmet Need

  • 1. Meeting an Unmet Need: Extending the Learning Commons Concept through on-campus partnerships and branding La Loria Konata Learning Commons Coordinator Georgia State University Library llkonata@gsu.edu ; lakonatagsu (IM) http://www.library.gsu.edu/people/index.asp?ID=48
  • 2. Diary of a mad woman
  • 3. The Need for Reinvention When in Rome, do as the Romans
  • 4. The Library’s Response to Customer Demands If you can’t beat ‘em, join ‘em
  • 7. Mission and Vision Statements The Georgia State University Library Learning Commons provides focused library resources, technology, and expert instruction to facilitate knowledge creation and promote lifelong learning centered on lower-level undergraduate students in the Georgia State University community.
  • 8. Mission and Vision Statements • With a focus on lower-level undergraduate students at Georgia State University, the Learning Commons will: • - Integrate itself into the academic culture of undergraduate students. • - Respond and adapt to trends that promote collaboration in research and study. • - Promote services and resources via outreach and programming to students, faculty, and staff. • - Create, oversee and house digital and print spaces for knowledge creation. • - Enhance undergraduate student success by measurable standards. • - Provide essential research support for the Georgia State academic community.
  • 9. Outreach Statement Outreach: (1) Maintain general research tools and finding aids for internal and external library customers and groups. (2) Create, implement and promote new and existing research support tools, orientation experiences, and programming initiatives for the University and external communities; and maintain existing collaboration efforts with other University departments and units.
  • 10. Logos
  • 12. Marketing Plan - Product
  • 13. Branding Services • Write Right • Cite it Right • Reference-To-Go
  • 14. Promotion of Events and Services – Reaching the Students • Flat screen • Library Stall Times • Posters • Banner on homepage • Facebook/Blog
  • 16. Save Time : Learn from Home
  • 20.
  • 22. Other Services • Endnote – “Cite it Right” • Virtual Reference – Ask-A-Librarian • Consultations (general research)
  • 24.
  • 25.
  • 27. On & Off-Campus Visits
  • 30. Outreach Activities • Campus Units – New Students (Incept-Orientation) – Family Weekend (Parents Association) – SGA – OAASSP (Bridges to Success) – Athletic Department (Office Hours) – Honors Program Recruitment Event – Career Services (Veterans) • Freshmen Friday • Panther Preview • Film Screenings • Reference-to-Go • Finals Study Break
  • 32. Bridges to Success • Using the Library Catalog (GIL-icious) • Using Databases Efficiently • Put your Best Facebook Forward • General research help session
  • 34. Black Sorority Project – film screening
  • 35. The program, Black Sorority Project, promoted scholarly discussion among the GSU Community:
  • 36. The program provided an opportunity for you to meet individuals/groups you might not have otherwise met:
  • 37. If you are a faculty member, this program gave you new ideas for teaching content or research:
  • 38. If you are a student leader, this program gave you new leadership and activity ideas for your organization:
  • 39. You would like to see more of this kind of programming at University Library:
  • 40. How did you learn about this program (Check all that apply):
  • 41.
  • 43.
  • 45.
  • 47. Finals Study Break - Chillax
  • 48. This event [Study Break, both] offered the experience you expected:
  • 49. The activities offered at this event were appropriate:
  • 50. You would like to see more of this kind of programming at University Library (UL):
  • 51. Before attending this event, did you know about the Ask a Librarian (chat) Service?
  • 52. Before attending this event, did you know you could reserve Group Study Rooms online?
  • 53. How did you learn about this program (Check all that apply)?
  • 55.
  • 56. Podcasts/Vodcasts) • Learning Commons Theatre 2: Rude Computer • Learning Commons Theatre 1: Ghost Book • iTunes U
  • 58. Failed Attempts • Student Advisory Group • Mystery Shopper • One Six Right Screening • “old skool gaming” • Online Drop-in Classes
  • 59. Measurable Successes • Website usage • Podcast downloads/views • Consultations • Instruction Classes • Endnote classes/consultations • Virtual Reference Statistics (chat) • “Write Right”
  • 60. Future Collaborations • Office of International Students and Scholars • African-American Male Initiative • Honors Program • Project Grad • Posse Foundation
  • 61. Bibliography • Academic Library Buildings 2008. Library Journal, http://www.libraryjournal.com/info/CA6622730.html • Berthon, P., Pitt, L and Campbell, C. (2009). Does brand meaning exist in similarity or singularity? Journal of Business Research, 62, 356-361. • Chernatony, L. (2009). Towards the holy grail of defining „brand.‟ Marketing Theory, 9, 101-105. • Mathews, B. (2009). Marketing Today’s Academic Library: a bold new approach to communicating with students. Chicago, IL: American Library Assocation. • Kapoor, J. (2001). 24 Brand Mantras: finding a place in the minds and hearts of consumers, New Delhi, Thousand Oaks, Calif. • Rhoades, J. and Hartsell A. (Aug 2008). Marketing First Impressions: Academic Libraries Creating Partnerships and Connections at New student Orientations. Library Philosophy and Practice, http://www.webpages.uidaho.edu/~mbolin/rhoades- hartsell.htm • Rowley, J. (2003) Information marketing: seven questions. Library management, 24, 13-19. • Shafique, F. (Jan 2009). Marketing Research as a Tool for Finding Library Users‟ Needs and Demands: Application of Three Party Theory. Library Philosophy and Practice, http://www.webpages.uidaho.edu/~mbolin/shafique.htm • Wong, H. and Merrilees, B. (2008). The performance benefits of being brand- orientated. Journal of Product & Brand Management, 17.6, 372-383.