This document discusses evolving liaison work between librarians and the departments and programs they serve. It recommends that librarians create in-depth profiles of their liaison areas by researching the academic departments, student demographics, needs, and opportunities for engagement. Librarians should then develop SMART engagement plans with goals, collaborative activities, timelines and deadlines to increase instruction sessions, guide usage, and outreach. Project management tools can help librarians stay organized and on track with their liaison work and engagement plans.