This portfolio features various projects and recent content I've created for clients of varied industries and budget levels. (Updated Dec 2017)

1. CALLIE JONES
DIGITAL PORTFOLIO
SOCIAL MEDIA strategist
DIGITAL content manager
Avoiding complacency
(817) 271-7535
calliejo93@gmail.com

2. SOCIAL MEDIA MARKETING
• Social Media Management
• Analytics & Reporting
• Short & long-term strategy development
CONTENT MANAGEMENT
• Social (copy & graphics)
• Blogging
• Website Copy
• AdWords Ad Copy (Expanded Text Ads)
PAID ADVERTISING
• AdWords
• Facebook Ads Manager
• LinkedIn Marketing
PAID SEARCH
Google Analytics
Google AdWords
Google Tag Manager
ANALYTICS &
MEASUREMENT
Optmyzr
Marin
DashThis
Buffer
HootSuite
Sprout
Social
NUVI
Facebook (paid & organic)
LinkedIn (paid & organic)
Twitter (organic)
Instagram (organic)
Pinterest (organic)
SOCIAL MEDIA
MARKETING
GRAPHIC &
WEB DESIGN
Squarespace
Weebly
Adobe InDesign
Adobe Photoshop
Adobe Spark
Canva
EXPERIENCE & SKILLS:SERVICES

3. CLIENT PORTFOLIO
INDUSTRIES:
Food & Beverage, Medical Services, Hospitality, Public Safety, Advertising/Marketing

4. (MARCH 2017 – CURRENT)
ü Edit, schedule & (sometimes) create weekly blog content for website
ü Create weekly graphics and content optimized for each platform
ü Created business card with Adobe InDesign & Photoshop
COMMUNICATIONS MANAGER
About:
A ’movement’ that uses events
& social dialogue to educate &
stimulate conversation about
racial reconciliation within the
diverse Christian community
PLATFORMS MANAGED:
Front
back
Business card
www.wearethreaded.org
Check out my Threaded blog post!

5. Threaded Creative content

6. LinkedIn
SPONSORED CONTENT
STANDARD TEXT ADS
EXPANDED TEXT AD
Updated existing ads to Google’s
new expanded format
JR. PPC SPECIALIST (contract)
ü Managed daily performance of paid search (AdWords) & paid social
(Facebook & LinkedIn) campaigns for Texas Health Resources & Enilon
ü Created new PPC ad copy to accommodate Google’s new expanded text ad
format as well as new recruitment content for Enilon social
Dec. 2016 – Apr. 2017

7. LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION
WHAT WAS IT?
• An original German-style Pilsner brand
created by digital and creative team members
• Creatively complete with full packaging, logos,
a slogan, print ads, a commercial spot,
guerilla campaign and social media calendar
Placed 1st in the competition after presenting to a
panel of judges and again to the agency
(may 2016)
(during Jr. Digital Strategist internship)

8. DIGITAL
PROCESS: The team used five platforms to establish a
following of active consumers who align with the brand and
enjoy great beer and an environmentally sustainable
lifestyle.
LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION
DIGITAL STRATEGY:
To create awareness with relevant and engaging content
that connects the brand’s great taste with sustainable
design.

10. Snapchat

11. SINGLE COLUMN
MARRIOTT AT NCED
PLATFORMS MANAGED: 69,315
1,781
5%
Reach:
People talking
about this:
Engagement:
(AUG. 2015 – MAY 2016)

12. SINGLE COLUMN
MARRIOTT AT NCED
Norman the Elf campaign
November 30 - December 25, 2015

13. SINGLE COLUMN
Responsibilities:
ü Wrote copy for both platforms to create bi-weekly
content calendars
ü Utilized Sprout Social and NUVI for social media
analytics
ü Collaborated with team on social video concept that
aligned with strategy
OUPD: CRIMSON GUARDIAN
PLATFORMS MANAGED:
Crimson Guardian is a mobile application
designed to give OU students the ability to
improve the safety of their community
immediately with three major functions:
1. Trusted Guardians are given permission to
watch over users
2. Safety Timer: allows Guardians to monitor
user’s status and location and receive
notification if timer expires
3. Anonymous Location-based Tips: Users
report suspicious activity and send in tips
to authorities
JAN - MAY 2016

14. SOCIAL MEDIA CONTENT
OUPD: CRIMSON GUARDIAN
2,138
78
1,038
REACTIONS,
COMMENTS &
SHARES
VIDEO VIEWS
PEOPLE REACHED
TONE: Informative, humorous, inviting and protective

15. SINGLE COLUMN
Feb 15-March 14