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© Fred Aubin & SRTC
All Rights Reserved, 2014 1
© Fred Aubin & SRTC
All Rights Reserved, 2014
One of the best reasons to be in Dubai instead of Ottawa…
2
© Fred Aubin & SRTC
All Rights Reserved, 2014
Photo: Roger Nilsson
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© Fred Aubin & SRTC
All Rights Reserved, 2014 4
© Fred Aubin & SRTC
All Rights Reserved, 2014 5
© Fred Aubin & SRTC
All Rights Reserved, 2014 6
© Fred Aubin & SRTC
All Rights Reserved, 2014 7
© Fred Aubin & SRTC
All Rights Reserved, 2014
Knowledge-based decision making
Relevant Knowledge
Weighing knowledge-based options
Knowledge-based risk reduction
Turning historic knowledge &
hindsight into knowledge based
foresight
Turning individual knowledge into
collective knowledge
GAMING
Gamification
Wargaming
Red Teaming
Game Theory
8
© Fred Aubin & SRTC
All Rights Reserved, 2014
Strategic
Competitive
Targeting?
Strategic Competitive Intelligence? Strategic
Mission
Analysis?
Strategic Plan Development &
Campaign Design?
Contingencies, Branch
Plans & Sequels?
Strategic
Centres of
Gravity?
9
© Fred Aubin & SRTC
All Rights Reserved, 2014 10
© Fred Aubin & SRTC
All Rights Reserved, 2014 11
© Fred Aubin & SRTC
All Rights Reserved, 2014 12
© Fred Aubin & SRTC
All Rights Reserved, 2014 13
© Fred Aubin & SRTC
All Rights Reserved, 2014 14
© Fred Aubin & SRTC
All Rights Reserved, 2014 15
© Fred Aubin & SRTC
All Rights Reserved, 2014 16
© Fred Aubin & SRTC
All Rights Reserved, 2014 17
© Fred Aubin & SRTC
All Rights Reserved, 2014 18
© Fred Aubin & SRTC
All Rights Reserved, 2014 19
© Fred Aubin & SRTC
All Rights Reserved, 2014 20
© Fred Aubin & SRTC
All Rights Reserved, 2014
So, what’s the
equivalent of blood,
sweat and tears on
your battlefield?
21
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargames are real-time, action-
reaction, role-playing workshops
that pit your key real-life
knowledge & decision makers
(Blue Team) …
….against the real-time knowledge
and actions of competitive
adversaries (Red Team)….
…and disciplined by an
executive level White team.
22
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargaming is a disciplined role
playing activity where key actors react
to critical events using an action /
reaction / counteraction method of
friendly and competitor interaction.
Each step in the execution of the
plan or strategy is examined in the
following detail:
• Action
• Reaction
• Counteraction
• Observations
• Record
• Review
• Learning
23
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargaming is a methodological discipline to test your knowledge and
plans that is also designed to promote:
• knowledge-based decision making
• risk mitigation,
• innovation,
• mechanisms of discovery for
leadership,
• mechanisms of voice for your teams
• real-time organizational learning for
all.
24
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargaming is a conscious attempt to
lever extant knowledge to visualize the
flow of business operations, given joint
strengths, weaknesses, dispositions,
capabilities and possible courses of
actions available to business actors in a
given business sector and environment.
……and it’s the best way of
getting into your competitor’s
head, their knowledge base, their
decision cycle, their OODA loop.
25
© Fred Aubin & SRTC
All Rights Reserved, 2014
Your corporate leadership, knowledge base, strategy, plan and business
environment are the foundations to preparing, designing and executing your
Wargame.
Vision
Mission
Analysis
Constraints
Restraints
Assumptions
If there’s a problem with any
of these, the wargame will
show it.
26
© Fred Aubin & SRTC
All Rights Reserved, 2014
Every event is tested against a knowledge-based competitive reality.
Action
Reaction
Counteraction
Observations
Record
Review
Learning
Action
Reaction
Counteraction
Observations
Record
Review
Learning
Action
Reaction
Counteraction
Observations
Record
Review
Learning
Action
Reaction
Counteraction
Observations
Record
Review
Learning
27
© Fred Aubin & SRTC
All Rights Reserved, 2014
After Action Reviews (AARs) are a LEADERSHIP responsibility and are
conducted by your corporate leadership, facilitated by the White Team
Lead and supported by the Blue and Red Leads.
28
© Fred Aubin & SRTC
All Rights Reserved, 2014
• Wargame Knowledge Base &
Preparations are a LEADERSHIP
responsibility!
• Wargaming of the knowledge base is
a LEADERSHIP responsibility!
• Learning from the wargame is a
LEADERSHIP responsibility!
29
© Fred Aubin & SRTC
All Rights Reserved, 2014
• Scale?
• Scope?
• Focus?
• Method?
Wargaming is a HUMAN activity – the SIMULATION must provide STIMULATION
30
© Fred Aubin & SRTC
All Rights Reserved, 2014 31
© Fred Aubin & SRTC
All Rights Reserved, 2014
• These are a series of two of more
sequential and comparable wargames
involving the same knowledge base,
conditions, actors and weighting criteria
to determine the most viable options
available in terms of risk, execution, pay
off, etc.
• This is a decision support tool for
senior executives to recommend a
distinct plan of action to corporate
leadership.
• Red & Blue players are normally drawn from the extant pool of
executives normally involved in your company’s strategic and
operational planning process.
32
© Fred Aubin & SRTC
All Rights Reserved, 2014
Photo: Roger Nilsson
33
© Fred Aubin & SRTC
All Rights Reserved, 2014
• A Rehearsal Wargame is a
comprehensive exercise to test the
requirements of knowledge-based
decision making of accepted plan
prior to its execution.
• The BLUE TEAM involves all
senior executives who must make
decisions and manage activities in
the execution of that plan and
confined to their accepted decision
support roles.
• Reducing risk by turning hindsight into foresight … turning
individual knowledge into collective knowledge.
34
© Fred Aubin & SRTC
All Rights Reserved, 2014 35
© Fred Aubin & SRTC
All Rights Reserved, 2014
• A Red Team Exercise is similar to a
rehearsal Wargame with the exception
that none of the Red Team players are
drawn from company’s decision support
stakeholders.
• Each RED TEAM player is an outside
subject matter expert that is not a
company stakeholder and is only given a
reasonable amount of information that a
normal competitor would have.
• The RED TEAM’s role is not merely to test the plan and knowledge
base as adversarial players but rather to put it under extreme
competitive stress.
36
© Fred Aubin & SRTC
All Rights Reserved, 2014 37
© Fred Aubin & SRTC
All Rights Reserved, 2014 38
Companies that wargame
experience 40% to 55%
increase in successful execution
© Fred Aubin & SRTC
All Rights Reserved, 2014 39
© Fred Aubin & SRTC
All Rights Reserved, 2014 40
© Fred Aubin & SRTC
All Rights Reserved, 2014 41
© Fred Aubin & SRTC
All Rights Reserved, 2014
Dancers rehearse
Actors rehearse
Militaries rehearse
Shouldn’t You?
42

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Knowledge-Based Wargaming for Strategic Decision-Making

  • 1. © Fred Aubin & SRTC All Rights Reserved, 2014 1
  • 2. © Fred Aubin & SRTC All Rights Reserved, 2014 One of the best reasons to be in Dubai instead of Ottawa… 2
  • 3. © Fred Aubin & SRTC All Rights Reserved, 2014 Photo: Roger Nilsson 3
  • 4. © Fred Aubin & SRTC All Rights Reserved, 2014 4
  • 5. © Fred Aubin & SRTC All Rights Reserved, 2014 5
  • 6. © Fred Aubin & SRTC All Rights Reserved, 2014 6
  • 7. © Fred Aubin & SRTC All Rights Reserved, 2014 7
  • 8. © Fred Aubin & SRTC All Rights Reserved, 2014 Knowledge-based decision making Relevant Knowledge Weighing knowledge-based options Knowledge-based risk reduction Turning historic knowledge & hindsight into knowledge based foresight Turning individual knowledge into collective knowledge GAMING Gamification Wargaming Red Teaming Game Theory 8
  • 9. © Fred Aubin & SRTC All Rights Reserved, 2014 Strategic Competitive Targeting? Strategic Competitive Intelligence? Strategic Mission Analysis? Strategic Plan Development & Campaign Design? Contingencies, Branch Plans & Sequels? Strategic Centres of Gravity? 9
  • 10. © Fred Aubin & SRTC All Rights Reserved, 2014 10
  • 11. © Fred Aubin & SRTC All Rights Reserved, 2014 11
  • 12. © Fred Aubin & SRTC All Rights Reserved, 2014 12
  • 13. © Fred Aubin & SRTC All Rights Reserved, 2014 13
  • 14. © Fred Aubin & SRTC All Rights Reserved, 2014 14
  • 15. © Fred Aubin & SRTC All Rights Reserved, 2014 15
  • 16. © Fred Aubin & SRTC All Rights Reserved, 2014 16
  • 17. © Fred Aubin & SRTC All Rights Reserved, 2014 17
  • 18. © Fred Aubin & SRTC All Rights Reserved, 2014 18
  • 19. © Fred Aubin & SRTC All Rights Reserved, 2014 19
  • 20. © Fred Aubin & SRTC All Rights Reserved, 2014 20
  • 21. © Fred Aubin & SRTC All Rights Reserved, 2014 So, what’s the equivalent of blood, sweat and tears on your battlefield? 21
  • 22. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargames are real-time, action- reaction, role-playing workshops that pit your key real-life knowledge & decision makers (Blue Team) … ….against the real-time knowledge and actions of competitive adversaries (Red Team)…. …and disciplined by an executive level White team. 22
  • 23. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a disciplined role playing activity where key actors react to critical events using an action / reaction / counteraction method of friendly and competitor interaction. Each step in the execution of the plan or strategy is examined in the following detail: • Action • Reaction • Counteraction • Observations • Record • Review • Learning 23
  • 24. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a methodological discipline to test your knowledge and plans that is also designed to promote: • knowledge-based decision making • risk mitigation, • innovation, • mechanisms of discovery for leadership, • mechanisms of voice for your teams • real-time organizational learning for all. 24
  • 25. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a conscious attempt to lever extant knowledge to visualize the flow of business operations, given joint strengths, weaknesses, dispositions, capabilities and possible courses of actions available to business actors in a given business sector and environment. ……and it’s the best way of getting into your competitor’s head, their knowledge base, their decision cycle, their OODA loop. 25
  • 26. © Fred Aubin & SRTC All Rights Reserved, 2014 Your corporate leadership, knowledge base, strategy, plan and business environment are the foundations to preparing, designing and executing your Wargame. Vision Mission Analysis Constraints Restraints Assumptions If there’s a problem with any of these, the wargame will show it. 26
  • 27. © Fred Aubin & SRTC All Rights Reserved, 2014 Every event is tested against a knowledge-based competitive reality. Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning 27
  • 28. © Fred Aubin & SRTC All Rights Reserved, 2014 After Action Reviews (AARs) are a LEADERSHIP responsibility and are conducted by your corporate leadership, facilitated by the White Team Lead and supported by the Blue and Red Leads. 28
  • 29. © Fred Aubin & SRTC All Rights Reserved, 2014 • Wargame Knowledge Base & Preparations are a LEADERSHIP responsibility! • Wargaming of the knowledge base is a LEADERSHIP responsibility! • Learning from the wargame is a LEADERSHIP responsibility! 29
  • 30. © Fred Aubin & SRTC All Rights Reserved, 2014 • Scale? • Scope? • Focus? • Method? Wargaming is a HUMAN activity – the SIMULATION must provide STIMULATION 30
  • 31. © Fred Aubin & SRTC All Rights Reserved, 2014 31
  • 32. © Fred Aubin & SRTC All Rights Reserved, 2014 • These are a series of two of more sequential and comparable wargames involving the same knowledge base, conditions, actors and weighting criteria to determine the most viable options available in terms of risk, execution, pay off, etc. • This is a decision support tool for senior executives to recommend a distinct plan of action to corporate leadership. • Red & Blue players are normally drawn from the extant pool of executives normally involved in your company’s strategic and operational planning process. 32
  • 33. © Fred Aubin & SRTC All Rights Reserved, 2014 Photo: Roger Nilsson 33
  • 34. © Fred Aubin & SRTC All Rights Reserved, 2014 • A Rehearsal Wargame is a comprehensive exercise to test the requirements of knowledge-based decision making of accepted plan prior to its execution. • The BLUE TEAM involves all senior executives who must make decisions and manage activities in the execution of that plan and confined to their accepted decision support roles. • Reducing risk by turning hindsight into foresight … turning individual knowledge into collective knowledge. 34
  • 35. © Fred Aubin & SRTC All Rights Reserved, 2014 35
  • 36. © Fred Aubin & SRTC All Rights Reserved, 2014 • A Red Team Exercise is similar to a rehearsal Wargame with the exception that none of the Red Team players are drawn from company’s decision support stakeholders. • Each RED TEAM player is an outside subject matter expert that is not a company stakeholder and is only given a reasonable amount of information that a normal competitor would have. • The RED TEAM’s role is not merely to test the plan and knowledge base as adversarial players but rather to put it under extreme competitive stress. 36
  • 37. © Fred Aubin & SRTC All Rights Reserved, 2014 37
  • 38. © Fred Aubin & SRTC All Rights Reserved, 2014 38 Companies that wargame experience 40% to 55% increase in successful execution
  • 39. © Fred Aubin & SRTC All Rights Reserved, 2014 39
  • 40. © Fred Aubin & SRTC All Rights Reserved, 2014 40
  • 41. © Fred Aubin & SRTC All Rights Reserved, 2014 41
  • 42. © Fred Aubin & SRTC All Rights Reserved, 2014 Dancers rehearse Actors rehearse Militaries rehearse Shouldn’t You? 42

Editor's Notes

  1. Wargaming is a LEADERSHIP activity. Get direction from corporate leadership on: Defining the problem space. Establish CEO’s criteria for success. Discuss Wargaming methods and options. Agree on whether this is a test of the plan, a rehearsal for execution, or both. Agree on organizational learning requirements. Agree on business targets and objectives to be put at risk / tested.
  2. The wargaming process can be as simple as a detailed narrative or master events list (as dictated by your plan or course of action) that describes: actions, probable reactions, counteractions, assets, and resources to be utilized.
  3. Validation of corporate strategic assumptions Shared Situational Awareness amongst leadership Confirmation or refinement of strategic centres of gravity and factors Confirmation or refinement of your critical competitive, commercial, business or market intelligence requirements Improved synchronization and alignment of business objectives and activities Confirmation or refinement of the comparative pros / cons / strength / weaknesses of particular plans and courses of action (COAs) Confirmation or refinement of your mission analysis Confirmation or refinement of your corporate decision support requirements Determination and confirmation of your strategic high value targets…. and those of your competitors Confirmation or refinement of business targets and markets, clients, products and R&D Confirmation or refinement of your corporate structure and identification of organizational orphans and “enfants terribles” Identification of branch plans, sequels, new markets and focused opportunities Refined performance measures Improved corporate communication through disciplined and balanced feedback
  4. Validation of corporate strategic assumptions Shared Situational Awareness amongst leadership Confirmation or refinement of strategic centres of gravity and factors Confirmation or refinement of your critical competitive, commercial, business or market intelligence requirements Improved synchronization and alignment of business objectives and activities Confirmation or refinement of the comparative pros / cons / strength / weaknesses of particular plans and courses of action (COAs) Confirmation or refinement of your mission analysis Confirmation or refinement of your corporate decision support requirements Determination and confirmation of your strategic high value targets…. and those of your competitors Confirmation or refinement of business targets and markets, clients, products and R&D Confirmation or refinement of your corporate structure and identification of organizational orphans and “enfants terribles” Identification of branch plans, sequels, new markets and focused opportunities Refined performance measures Improved corporate communication through disciplined and balanced feedback
  5. Scalability: Wargames can be utilized at all levels from strategic to tactical level and can also be progressively nested as such. Focus: They can be used to comprehensively test a particular strategy or campaign options or they can be focused to test a singular discreet high risk business initiative or activity. Wargames can test the integration and alignment of an entire spectrum of business activities or discreet activities and initiatives such as: Change Management, Cultural Resistance to Change, Institutional Inertia, Corporate Unity, Commercial Intelligence, Information Security, Brand Protection, etc. The wargaming process can be as simple as a detailed narrative or master events list (as dictated by your plan or course of action) that describes: event, assets, and resources to be utilized. A more comprehensive version adds operational sketches, your business execution graphics and notes to the narrative process in order to gain a clearer picture of how the plan will be executed within a particular business environment. The most sophisticated and perhaps most complex form of Wargaming is modern, computer-aided modeling and simulation. There’s a dangerous seduction here though .....fancier may not always be better.
  6. Battlefield analogy – Marketshare. Fall 1995, Biogen an innovation R&D drug company after 20 years is ready to launch their own first product – Avonex. BioGen – Fall 1995. New Drug for MS US FDA approval was imminent and competition was fierce. Perceived competitive advantage was in delivery mechanism: a single injection once per week as opposed to multiple injections every week. Core strength had been R&D and now was entering directly into competition with many of their former clients who were bigger and far more experienced. Objective – Test pricing and market strategies in the US and Western Europe. Four competitor teams: Biogen, Schering/Berlex, Teva and Serono. – All public companies! Fewer than 20 Biogen executives were put on the competing teams to take on their own company. 3 moves projecting 4 years forward. Market team (representing customers) assessed the proposals of the competitor teams and adjusted market share accordingly. The white team converted these into representative financial statements and shareprice. Move 1 – Biogen’s product is priced well above the competition on the belief that their: “BioGen Outcome Guarantee” - if condition deteriorates there would be a full refund!