Rakesh Tiwari is submitting a request for information about Business Standard Limited, a publishing company founded in 1975 that publishes the Business Standard newspaper in English and Hindi. Business Standard sells 217,000 copies daily and its knowledge assets include economic, financial, and business news coverage. The company uses strategies like partnerships with colleges and financial institutions to expand its subscriber base.

1. Submitted By :
Rakesh Tiwari
D -40
PRN: 15020441199

2. Name :Mr. Swapnil Chavare
Designation: Senior Officer Market Development
organization : Business Standard Limited
Place : Pune

3.  Founded in 1975, Publishes Business Standard in two
Languages , English and Hindi
 Business Standard Sells 217000 copies daily*
Products:
 *English and Hindi Included

4.  What are the knowledge assets of your company?
 Different strategies used by the company for expanding subscription base?
 What systems company comprises of?
 How is the organization structured?
 Of how many people your team comprised of?
 What is your role?
 Different customer channels involved in expanding the customer subscription?
 How intra-organizations communicate to each other?
 Who all are subscribers to Business Standard?
 What are the different activities involved in company?
 Who all are your Business Partners?
 What are the knowledge management tools company uses?
 Who are all your competitors?

5.  Economic Times
 Financial Chronicle
 Business Line
 Financial Express
 The Mint
Strategies
• Tie ups with Management
Colleges for providing
newspapers to college as
well as students
• Tie ups with Financial
institutions
• Conducts various Business
quizzes on regional and
national level to increase
subscription
• Looking for School level
entry and entry at under-
graduation colleges to take
the opportunity for increase
in sales

6. Customer
Focus
Manageme
nt
Actions
Process
es
Quality
Managem
ent
System