The document criticizes social media metrics like Klout scores. It argues that such scores were originally meant to descriptively measure social influence but now primarily serve corporate interests in monetizing users. High scores motivate users to maximize their "exploitability" or potential profitability for social networks through increased activity and brand engagement. This undermines the original goals of connecting users and building online communities without a focus on profits. As long as top scores go to celebrities like Justin Bieber, it shows the metrics have become distorted from their intended purpose.
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...SnapApp
SnapApp CEO, Seth Lieberman presented this talk at the Publishing App Expo in NYC on December 8, 2011.
Companies can use engaging quizzes, surveys, polls and sweepstakes apps to interact with their target market, build brand loyalty, encourage registrations and more, across websites, social media sites and mobile.
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...SnapApp
SnapApp CEO, Seth Lieberman presented this talk at the Publishing App Expo in NYC on December 8, 2011.
Companies can use engaging quizzes, surveys, polls and sweepstakes apps to interact with their target market, build brand loyalty, encourage registrations and more, across websites, social media sites and mobile.
B2B Marketing: Klout Scores: Fact or Fiction? by Julie BevacquaJulie Bevacqua
How does Klout work? Does it measure influence accurately? And is it a good tool to add to your social media marketing kit? A look at Klout and its pros and cons.
How to increase your Klout score by 20 pointsRob Bertholf
Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
As businesses still struggle to implement and understand social media, I offer this advice today - Listen and learn before you go "all-in". Here we look at Tweetdeck as a listening station.
Social Media Monitoring is a new age online marketing necessity! Here is a complete guide about 5Ws and 1h of social media monitoring with all the knowledge consolidated in this one e book.
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
B2B Marketing: Klout Scores: Fact or Fiction? by Julie BevacquaJulie Bevacqua
How does Klout work? Does it measure influence accurately? And is it a good tool to add to your social media marketing kit? A look at Klout and its pros and cons.
How to increase your Klout score by 20 pointsRob Bertholf
Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
As businesses still struggle to implement and understand social media, I offer this advice today - Listen and learn before you go "all-in". Here we look at Tweetdeck as a listening station.
Social Media Monitoring is a new age online marketing necessity! Here is a complete guide about 5Ws and 1h of social media monitoring with all the knowledge consolidated in this one e book.
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
Klout: The problem of pseudo-descriptive metrics
1. Klout.com:
The
problem
of
pseudo-‐descriptive
metrics
By
Martin
Svetlík
[socialnimedia.blogspot.com]
It's
been
a
month
since
I
first
checked
my
klout
score,
a
sort
of
standard
for
value
in
social
networks.
After
shooting
to
54
in
the
first
week,
it
has
been
falling
down
steadily
since.
Well,
it
does
not
bother
me
that
much
–
until
someone
uses
my
klout
score
to,
for
example,
see
if
I
have
enough
network
value
for
a
social
media
specialist
job.
This
is
what
Bonnie
Stewart1,
my
today`s
inspiration,
is
writing
about
in
her
post.
I
would
like
to
go
a
little
further
in
my
thoughts.
The
reason
why
klout
is
the
evil
of
social
networks
is
far
more
pragmatic
than
Bonnie
thinks.
The
reason
is,
of
course,
money.
In
the
old
times,
when
the
main
goal
of
social
networks
was
to
connect
its
users,
give
them
means
of
communication
they
had
not
had
before
and
bring
some
benefit
to
the
online
community,
everything
was
fine.
But
most
social
networks
did
not
last
long
in
this
stage
and
the
“user-‐owned”
platforms
started
to
become
stock
market
traded
corporations,
whose
main
objective
is
to
maximize
their
profit.
Monetization
of
the
social
capital
However,
their
only
way
of
generating
profit
comes
from
the
sheer
number
of
users
and
the
depth
of
their
interactions.
In
seek
of
profit
growth
the
networks
have
to
push
for
greater
user
activity.
A
user
with
40
friends,
who
visits
his
account
once
in
a
week
and
avoids
brands,
is
basically
“user
trash”
for
Facebook.
His/her
social
capital
is
very
small
and
the
potential
for
monetization
approaches
zero.
Therefore,
efforts
of
these
social
networks
(i.e.
corporations
behind
them)
are
to
maximize
each
user's
social
capital
and
thus
maximize
own
profit.
Once
a
neutral
platform
now
forces
us
to
use
the
network
according
to
its
rules.
Klout
score
will
never
be
a
relevant
indicator
of
our
impact
in
any
social
network,
but
rather
an
indicator
of
our
exploitability,
as
it
forces
us
to
conform
to
the
ideal
user
who
is
present
in
all
social
networks,
influences
everybody
else,
and
most
of
all
–
serves
as
a
perfect
source
of
money
when
sold
over
to
the
marketing
departments
of
companies.
Why
is
high
klout
score
good
for
you?
The
maliciousness
of
the
system
is
that
it
looks
neutral
and
descriptive,
when
in
fact
it
is
profoundly
normative
–
it
motivates
us
to
maximize
our
exploitability
with
a
clear
evaluation
criterion:
the
higher
the
score,
the
better
we
are.
The
point
is
that
user
involvement
in
social
networks
is
usually
not
a
race
with
others.
But
for
corporations
operating
social
networks,
this
precise
race
among
users
over
who
will
be
more
social,
is
the
very
optimum,
since
it
increases
the
profit
from
each
user
(more
social
capital
of
the
user
=
more
profit
for
the
platform).
Is
there
a
solution?
Well,
as
long
as
Wikipedia
resists
to
have
sponsored
stories,
product
placement
and
for-‐sale
positions
in
its
search
engine,
there
is
hope
that
social
networks
can
operate
on
non-‐profit
basis,
without
the
malignant
desire
to
maximize
(whatever
they
want
to
maximize).
But
as
long
as
Justin
Bieber
has
the
highest
klout
score,
we
have
to
beware,
because
it
means
that
there
is
something
rotten
within
the
current
pseudo-‐descriptive
metrics.
1
http://www.salon.com/2011/11/13/klout_is_bad_for_your_soul/singleton/
written
for
[socialnimedia.blogspot.com]