Klout: The problem of pseudo-descriptive metricsMartin Svetlík
The document criticizes social media metrics like Klout scores. It argues that such scores were originally meant to descriptively measure social influence but now primarily serve corporate interests in monetizing users. High scores motivate users to maximize their "exploitability" or potential profitability for social networks through increased activity and brand engagement. This undermines the original goals of connecting users and building online communities without a focus on profits. As long as top scores go to celebrities like Justin Bieber, it shows the metrics have become distorted from their intended purpose.
Klout: The problem of pseudo-descriptive metricsMartin Svetlík
The document criticizes social media metrics like Klout scores. It argues that such scores were originally meant to descriptively measure social influence but now primarily serve corporate interests in monetizing users. High scores motivate users to maximize their "exploitability" or potential profitability for social networks through increased activity and brand engagement. This undermines the original goals of connecting users and building online communities without a focus on profits. As long as top scores go to celebrities like Justin Bieber, it shows the metrics have become distorted from their intended purpose.
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