Public relations (PR) involves shaping and maintaining a positive image for an organization or individual with various publics or stakeholders. A public can be anyone who has or will form an opinion about that client. PR professionals help enhance their client's brand identity, visibility, and relevance compared to competitors through strategic media and public relations efforts like media liaising, news conferences, analyst briefings, pitching, and tracking media coverage. PR is also a key part of successful marketing campaigns, so PR professionals should understand basic marketing concepts. Effective PR strategies include writing concise, third-person press releases with relevant contact details and attention-grabbing headlines.

1. THIS IS ALL ABOUT PR
What is PR?
SUBMITTED TO: MR.DARWIN ARNEDO
SUBMITTED BY: KATHLENE MACABABBAD

2.  A basic definition of public relations is
to shape and maintain the image of a
company, organization or individual in
the eyes of the client's various
"publics." What is a "public" exactly?
A public, in PR terms, is anyone who
ever has or ever will form an opinion
about the client.
 Depending on the nature of the
client's work, these publics could
include clients, potential clients,
voters, members of the local
community, members of the media,
PR DEFINITION
students, parents of students, online
fans groups, foreign citizens -- the list
is endless.

4. TeamAsia believes that media and public
relations is a strategic undertaking
intended to enhance and sustain the
visibility of the client’s brand identity,
and to distinguish it meaningfully from
its competitors. We craft and deliver
public and media relations strategies
that constantly keep our clients
newsworthy, highly visible, and
relevant.
They specialize in:
Media Liaising
News Conference Management
Analyst Briefing
Government Official Briefings
Sectorial Briefings
Pitching
Tracking and Reporting

5. PR IN MARKETING
Public relations is a key
component of a successful
marketing campaign, so it's
essential that PR professionals
speak the language of marketers.
Just a dozen or so terms and
concepts get to the very heart of
marketing. If you can wrap your
mind and mouth around the
basics, you'll be able to better
hold your own in meetings where
colleagues may try to score
points with their own mastery of
the lingo.
-by Steven R. Van Hook, PhD

6. PR STRATEGIES

7. Always write press releases in
Do’s and Don’t’s of PR
the third person
Use short, simple sentences –
Keep paragraphs short, they
avoid flowery language
invariably are in press articles – no
Avoid exclamation marks!
more than 50-60 words each
Use 1.5 line spacing which is
Press releases should be issued on
easier on the eye to read and
paper headed ‘Press Release’. If you
include a margin down the left
do not have special paper, use your
hand side for editors’ notes
letterhead but type ‘Press Release’ in
Include relevant contact details
large letters at the top.
(telephone and fax numbers plus
Press releases must be typed and
email address)
copied on one side of the paper only.
Headlines must be attention
Keep press releases to one page
grabbing, to the point and in
where possible. But, where a press
capital letters, some journalists
release runs to more than one page,
may read this and the first
indicate that there are continuation
paragraph only
sheets by typing /more and after the
Avoid technical language and
final paragraph put ‘Ends’.
jargon
All pages should be numbered
Include a photograph or details
Proof read for typing, spelling and
on how to obtain one
grammatical errors
Ensure the date is on the release
Send release to correct person –
careful targeting essential!