The document outlines the development and management of a new test kit, including names and roles of managers overseeing chairs in health and safety, marketing, product development, and finances. Marketing targets scientific laboratories and strategies include website and presentations. Financial reports provide costs to produce and sell kits, projected profits, and risks including competition, economic climate, technology advances, and public health.

1.  Image of kit
 Chair: Holly Laurence
 Product Design Manager: Lewis Hudspith
 Financial Manager: Karmjit Grewal
 Marketing and Advertising Manager: Matt
Franklin
 Health and Safety Manager: Lucy Hague

2. Heath & Safety Report
2
What Health and Safety considerations did we have on the day?
 Care taken with any spillages and ensured chemicals were the right concentrations
and volumes.
 Care taken when changing the pH of the buffer as NaOH was corrosive.
MSDS, Material Safety Data Sheets prepared
 The MSDS sheet contained details on all the chemicals needed for the testing, even
those not included in the kit e.g. Sodium Hydroxide.

3. Marketing report
3
 Target Market: Scientific laboratories – e.g. the FSA & international
equivalents
 Our marketing strategy:
 Website
 Presentations to companies

5. Product Development Report
Preparation
 Followed given instructions and standardized quantities to suit the kit.
 Measured the absorbance for control solutions.
 Designed a box
Instructions
 Easy to follow but also fool proof
 Include explanation of what protocol to follow if the kit does not produce
a distinct result.
Control
 0.1ml water for a negative result, and 0.1ml phenylbutazin for a positive
result.

6. Financial Report
6
 Cost to make 1000 kits = £40,598.90
 Advertising costs = £100 per year
 Salaries = £156,000 per year
 Cost of 1 kit = £200
 Profit = £200,000 - £196,698.90
= £3,301.10

7. 7
 Political Risks
- Change in government policy
 Economic Risks
- Lower than anticipated profits or no
profit due to:
 1) Competition
 2) Overall economic climate
 3) Low sales volume
 4) Increase in price of raw materials
.
 Technological Risks
- A new easier / cheaper way to test
for phenylbutazin.
- Accuracy of our test
 Social Risks
- Public Health

8. Group work reflection
Skills needed for a successful business
 Clear aim
 Team work
 Time management
 Organisation and communication