This document discusses challenges and opportunities in digital journalism. It notes that traditional advertising models are struggling while some nonprofit and niche sites focusing on investigative or specialized journalism are finding audiences. New forms of networked and visual journalism show promise. The document also analyzes readership and revenue figures for major digital news brands, noting the New York Times' strategic focus on putting journalism at the core, doubling engaged readers, creating a daily habit, prioritizing subscriptions, and focusing on readers.

1. Kinsey Wilson
April 15, 2016ISOJ, Austin

18. “The old stuff gets
broken faster than the
new stuff is put in its
place.”
– Clay Shirky

19. Working
Pay walls. For the few.
Non-profits. Texas Tribune, ProPublica.
For-profit niche sites. The Shade Room.
Networked journalism. Panama Papers.

20. Not Working
Advertising.
Non-profits. Syria Deeply.
Brand-name journalism. Grantland, 538.
Scale. Yahoo, HuffPo, Vice? Vox?

21. Themes
News consumption in the mobile era
Advertising
Platforms
Visual journalism

25. 0
50
100
150
200
250
300
350
400
NYT BuzzFeed Huffington
Post
Vox Media Gawker
Media
Millions

26. 5½ pounds
591 pages

27. Strategic focus
Journalism at the core
Double engaged readers
Times as daily habit
Subscription first
Destination
Focus on the reader

36. Kinsey Wilson
April 15, 2016ISOJ, Austin