The way people connect with your brand is through how they FEEL, and that is based on WHY you do what it is you do. “People never care what you do, only why you do it.’’ - Simon Sinek When presenting or promoting yourself in the marketplace, if you want to position yourself to have the maximum impact on people emotionally, you need to start with your WHY. The intention is more attractive than anything you do. As for Victory Brands, I empower businesses to connect with their audiences, through strategic brand-building that helps gives them a purpose. Once your WHY is established, follow this up with HOW it is that you do what you do, then lastly WHAT exactly you do. You will find this will have a much more profound effect. What’s your why?

1. WHERE
BRANDS
SHOULD
FOCUS.
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START WITH WHY
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2. MOST
WOULD
START...
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3. WITH
WHAT
THEY DO
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4. HOW
FOLLOWED BY
THEY DO IT
WHY
AND LASTLY
THEY DO IT
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5. EXAMPLE
WHAT
1
Hey, we are a beer
brewery. We have
fruit infused beers that
enhances the flavor.
HOW
2
We do this by experimenting
with the highest quality
ingredients sourced from
organic farms.
WHY
3
We believe drinking
a beer should be an
enjoyable experience,
not just something to
quench your thirst.
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6. THE HUMAN
BRAIN LOOKS
FOR THE
WHY
FIRSTBY NATURE
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7. WHY
START
WITH
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8. EXAMPLE
WHY
1
We believe drinking
a beer should be an
enjoyable experience,
not just something to
quench your thirst.
HOW
2
We do this by experimenting
with the highest quality
ingredients sourced from
organic farms.
WHAT
3
It just happens to be a beer
that is fruit infused which
enhances the flavor.
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9. WHY
Creates a stronger connection
between the brand & client.
Links people who share the
same values as you.
Makes your brand more
appealing at first sight.
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10. WHY?
WHATʼS YOUR
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