Read about Kimberley Karavans managed to integrate their entire business binding their salesforce.com crm together with their MS Dynamics NAV and webshop Joomla

1. Case Story
Fully Integrated Business connecting salesforce.com, MS Dynamics NAV and Joomla Webshop
“We chose RapidiOnline because of its vast experience and knowledge in
building fully automated processes between CRM and ERP.”
Bruce Loxton, Managing Director at Kimberley Group
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2. Kimberley Kampers: Fully Integrated Business connecting
salesforce.com, MS Dynamics NAV and Joomla Webshop
Introduction
Telstra medium business award winner Kimberley Kampers is “King
of the Off Road” with around 40 percent market share. With an “We did some research on various
impressive range of caravans, campers, drive-yourself campers, integration providers. After that
and roof top tents, it supplies Australia’s caravanning and camping research and talking to the
community through nine dealerships located within major cities. company we had a high degree of
confidence that RapidiOnline could
At Kimberley Kampers they use MS Dynamics NAV as their ERP deliver the solution.“
and manufacturing system. However, the difficulty that Kimberley
Bruce Loxton, Managing Director
Kampers faced was getting information out to their dealers, at Kimberley Group
capturing information from its customers and spreading that
information in an even and high quality way. They opted for
salesforce.com to handle their customer relations and partner
network and chose RapidiOnline to link both their ERP and CRM
and Webshop together.
Business Needs
• need to streamline operation of dealers
• desire to uphold Brand Value of Quality and Innovation
• CRM to be linked with MS Dynamics NAV
• faster and more accurate Order Turnaround
• expertise and knowledge on how to build a fully
integrated business
• integrate Webshop with MS Dynamics NAV
The Solution
Leveraging RapidiOnline’s Knowledge and Expertise
Kimberley already had MS Dynamics NAV in use as their ERP and Manufacturing system. They had decided to use
salesforce.com as the front-end towards their dealers and to handle all CRM functionality. After some investigation in
search for the right integration partner Bruce
Loxton, Managing Director of Kimberley Group, found
“It’s vital to have good expertise and
that RapidiOnline certainly could deliver the solution to
integrate the systems. In addition to that they also had a
help in how to integrate the systems in
vast experience in designing integrated business processes the best way. That’s what we got from
that Kimberley could leverage. RapidiOnline.“
Bruce Loxton,
Managing Director at Kimberley Group

3. Solution
• automation and integration of operation using salesforce.com
CRM as the front end for all communication with dealers
• consistent and uptodate data using CRM integrated with ERP
• key information like customer orders, invoices, payments flow
automatically between CRM and ERP/Manufacturing system
• automatically transferring orders from webshop and CRM partner
portal to MS Dynamics NAV
• Leveraging RapidiOnline’s knowledge in building fully automated
processes between CRM and ERP
Fully Integrated Partner Network
“The Partners they absolutely love it.“
By using the salesforce.com partner portal Kimberley is able
Bruce Loxton, Managing Director
at Kimberley Group to give their dealers access to all key information and at the
same time see all the information that dealer enter regarding
their prospective customers. The dealers can enter new
opportunities, convert these to orders, see status on orders,
see invoices and open entries. The key issue is to get the
dealers to use the system. This is assured by providing high value for the dealers by giving them all and accurate information
regarding their Kimberley partnership in one place.
The solution is here to have an automatic integration
with MS Dynamics NAV in order to have new orders
created automatically as sales orders in NAV.
Delivery date and status information are transferred
back to salesforce.com. When the order is delivered the
fully detailed invoice from NAV is transferred back to
salesforce.com. The dealers can also see an updated
list of any unpaid invoices they have. Product and price
information is maintained in MS Dynamics NAV and
automatically transferred to salesforce.com.
“The Partners they absolutely love it” says Bruce Loxton,
Managing Director at Kimberley Group and continues
“That in addition to saving a lot of valuable time in the
processing of orders we expect the biggest benefit yet
to come – where we get a full insight in our partner
channel.”
Brand Value of Quality and Innovation
Through the integration between Salesforce.com and MS Dynamics
NAV end customers are presented with the correct and relevant
“The RapidiOnline Support was
information about their purchase (camper or caravan). This gives the
excellent.“
customer a good experience of quality and a feeling of a high service
level at Kimberley’s. The same information can then again be used by Bruce Loxton,
Managing Director at Kimberley Group
the Kimberley Staff to provide better service.

4. Faster Order Turnaround “The last 20% you invest in integrating your
systems, gives you 80% more value.”
Kimberley Kampers operate a webshop system
Bruce Loxton, Managing Director at Kimberley Group
based on Joomla where end customers can buy
different camping accessaries – everything from
solar panels to hot water systems tailored for
camping purposes.
Before the orders coming into the webshop system they had to be entered manually into MS Dynamics NAV. Now orders
are automatically created in MS Dynamics NAV ensuring accurate data. As a result automated sales are up by 50% and the
delivery times are cut in half. A lot of manual work and errors are avoided (20 hours weekly of valuable time).
Results
• now up to 75% of orders are coming through without
phone communication (vs. 25% previously).
• all dealers are now handled through same set of
automated processes (vs. different manual processes
for each dealer before).
• the dealer’s use and acceptance of new system is 100%
as they have all their information they need in one place.
• fully automated part sales up by 50% and delivery times
are cut in half.
About RapidiOnline
RapidiOnline provides agile data exchange and data integration “It’s easy for me to recommend
solutions - delivered both as on-demand or on-premise solutions. RapidiOnline to others. We were
Our mission is to revolutionise how the world engages able to make it on time and
and deals with their data and systems – transforming data
within budget. We feel it’s a very
integration from a complex to a simple task. Since 1987
good solution.”
RapidiOnline’s products have delivered value with a
compelling combination of performance, flexibility and reliability. Bruce Loxton, Managing Director
RapidiOnline has customers worldwide, that rely on us to at Kimberley Group
manage and integrate their critical data. RapidiOnline is based in
Denmark and France.
RapidiOnline
Denmark France
Rapidi ApS l Sdr. Tingvej 10 Rapidi l 19, Grand Rue
6630 Rødding l Denmark 11500 Quillan l France info@rapidionline.com
Tel: +45 7384 8550 Tel: +33 468 206 200 www.rapidionline.com