Social media marketing portfolio
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This document outlines the social media marketing portfolio of Linh Hoang. She has experience in content creation, social media strategies, business development, data analytics, and photography/photo editing. She has an MBA with an emphasis in global marketing and digital marketing certifications. Professionally, she has managed social media for Enactus City University of Seattle since 2013. For her personal blog, Gabeo Goes Around, she shares her passions for photography, travel, art and lifestyle. Analytics show her social media reach and engagement have increased significantly over the past year for both Enactus and her blog.
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Social media marketing portfolio
- 2. ABOUT ME
- 3. Content Creation Social Media Strategies Business/Marketing Development & Management Fundamental Data Analytics Intermediate Photography and Photo Editing KEY SKILLS AND EXPERTISE PRODUCTIVITY SKILLS EDUCATION Master of Business Administration – Emphasis: Global Marketing Advanced Google Data Analytics – Online Course Fundamental Digital Marketing – Online Course Photo Editing Apps on laptop and mobile devices – Self-taught
- 4. PROFESSIONAL
- 5. ENACTUS CITY UNIVERSITY OF SEATTLE A chapter of the worldwide entrepreneurial non-profit organization – Enactus 2013-present /enactus_cityu/ /EnactusCityUniversityOfSeattle/ or /enactuscityu HIGHLIGHT MARKETING PROJECTS Fertilives One Text Away
- 6. * Source: posts from Enactus CityU’s social media pages
- 7. Content Strategy: timely schedule, relevant keywords and hashtags for SEO Content Creation: photos, infographic, flyer, or videos, storytelling method Data Analytics: Facebook and Instagram analytics Brand Awareness: Brand’s logo, color, and font size standard,and brand’s website link on all posts
- 8. 180 accts. reached +177% more reach (65 accts. reached last year) * Data was collected in the last 12 months and compared with the previous fiscal year 2017-2018) 265 impressions +104% more impressions (130 impressions last year) 577 likes +32% more likes (438 likes last year) 583 followers +32% more followers (441 followers last year) 27 engagement +69% more engagement (16 engagement last year) 259 accts reached (Maximum) INSTAGRAM FACEBOOK
- 9. Fertilives: This project was chosen to represent Enactus USA on its social media channels (FB, IG, LinkedIn, & Twitter) in the Enactus USA Social Media Project Showcase 2018-2019. One Text Away: The highest post of promoting for this project, with the content and photo idea created by me, resulted with 2447 people reached & 177 Reactions, Comments & and Shares
- 10. PERSONAL
- 11. GABEO GOES AROUND Photography,Travel, Art, and Lifestyle Blog 2013-present Gabeo Goes Around is a social media personal project as a way to share my passion of photography, traveling, art works, and lifestyles. This project is a perfect place for me to experience trendy content creation, social media strategies and marketing, and to raise the awareness of my target audience to my personal blog and brands that I voluntarily support throughout the last five years.
- 12. * Source: posts from Gabeogoesaround’s Instagram
- 13. 2073 impressions in 7 days (7/8- 7/14) 261 accts reached on Feed Post 176 accts reached on Stories in 7 days (7/8-7/14) 63 profile visits in 7 days (7/8- 7/14) Avg. 65 likes/post 400 followers 306 engagement for Feed Post 165 engagement for Stories in 7 days (7/8- 7/14) Avg. 6 actions taken
- 14. My photos were selected to be published on the monthly fashion magazine “MODE” ran by Seattle Pacific University Fashion Club.
- 15. L I N H C O M I S I O N E R U Email | hoanglinh308@gmail.com LinkedIn | linhhoang08 IG | gabeogoesaround