This document summarizes Bradley Santon's art and design trip to Kilve beach in Somerset from November 10-12, 2014. The aim was to study the landscape and promote an aspect of Kilve. Bradley took photos and made observational studies of the beach, cliffs, and found objects using different materials. The group also created a sculpture from natural materials titled "Pathway to Decay." Bradley developed three poster design ideas - one inspired by Storm Thorgerson incorporating a large fossil, one using typography to form a fossil shape, and one as an infographic of beach attractions. He refined the infographic concept into a series of two posters featuring a detailed fossil drawing and landscape with silhouetted figures, using experiments and

1. NATURE & LANDSCAPE - KILVE
By Bradley Santon 0380

2. TRIP TO KILVE BEACH
From the 10th to the 12th of November 2014, we took a residential art and design trip to Kilve, a place in summerset. Our aim was to study the
landscape and its surroundings, weather Kilve court, the woodland Areas or the beaches, we had to advertise and promote an aspect of
Kilve to the public.
Photos from the first day at
Kilve. We went to the beach,
to record what we saw, by
experimenting with materials
and by doing studies of the
surroundings.
We also collected items that
we found down there and
brought them back with us to
use later that day.
Some more photos from Kilve, that I
really like, also that I made studies from
each capturing a different aspect of
the beach.

3. KILVE OBSERVATIONAL STUDIES
When at Kilve, we did many
studies of things seen and found
within the environment. The
study above, is of a sculpture I
made using different rocks,
sticks and leaves I found on my
trails at Kilve. I used different
strengths of fine liner pen, to
capture elements of each
natural object.
Some studies,
experimenting with water
colour pen. These are
studies of the cliff face and
lower rock forms at the
base of the cliff, on the
beach at Kilve.
I decided to do all the studies in a variety of mixed media, to see if I could achieve the same effects of the textures and surfaces that were
present in the landscape at Kilve beach.
The study below, is of rocks that I drew,
when at the beach. For this picture I used
various water colour pencils and some
paints, to capture the rocks textures and
the reflection of light onto parts of it. It is my
favorite of all my studies, as it incorporates
mixed media well and has depth to it.
The rock
drawing
under it, was
done using
pencil tones
and fine liner
over it,
creating
three
dimensional
depth,
shape and
structure.
When opting to colour this study
below, I chose to do a opposite
of the colour presented in the
environment that I was copying.
In this case it was the cliff face.
This created a unusually striking
quality for the study.

4. SCULPTURE MADE FROM THINGS IN THE ENVIRONMENT
My own minimalist poster idea
of the sculpture we made,
using strong acrylic paints.
During the time at Kilve, we were
asked to create a sculpture in the
environment, out of whatever we
could find. Working in a small group of
three, we decided to come up with an
idea that linked in different natural
aspects, e.g. rocks plants etc. The
name that we chose for it was……..
The Pathway to Decay.
This was expressed in the way that the
fern, go from a dull colour and
fractured form, to a vibrant and fresh
green colour. The rocks act as the
path and the trees/ sticks a gateway
into something. If we had more time,
we would have built up the rocks
more, forming a strong path. Also we
would have made the height of the
gateway sticks structure taller, giving
the name of the piece more
relevance. However, we were pleased
with the outcome as it combines
natural well fitting elements together,
and also balances and supports the
name given to it.
The sculpture
called “Pathway to
Decay” that we
constructed in the
woodland
environment.

5. 3 IDEAS FOR POSTERS
When deciding on how to promote the area of Kilve, I realised that posters were a great conveying the message to the target market .
I wanted to aim my posters at family and also express one in particular item that I found very interesting and unique to its beach side, this
was the Fossils that can be found there. I looked at quite a lot of styles but finally decided on the ones shown below.
STYLE 1:
From researching
Storm Thorgerson’s
work I wanted to
create something
similar.
The way a large
object is the focus of
a piece with a
landscape
background behind it,
drew me in to his style
and made me want
to do my own
versions.
STYLE 2:
The second idea was be based on the style of Graphic
Designer David Carson’s work using typography to create
a structure from, whether person or object. I also found
numerous advertisements which did the same thing. Mine
included a fossil shaped in typography, the typography
would include info on Kilve .
STYLE 3:
The third style was inspired
by film infographics.
Infographics are a more
illustrative way of telling a
story, without using words
and to translate different
messages.
My poster included an
infographics structure for
the beach attractions in
Kilve, such as fossils, and
maybe some history about
the area. This approach is
also great for tourists who
only have to look at the
images to understand the
attraction.My poster included a photo of
Kilve beach, with a image of
an larger than life , amusing
and colourful fossil floating
above it. This would also attract
kids as well as parents due to its
‘quirky’ and abstract style.

6. POSTER STYLE CONCLUSION
In order for me to develop my final poster idea, I needed to chose which one was the strongest and had the best options for development.
It also had to be the best received from the interim review. I decided to do a series of 2 posters
STYLE 1 :
I like the overall look of
this poster but obviously it
needed words to let
people know what area it
is promoting. I would also
include a website. It may
be a bit too off the wall
for families and kids and
would more likely attract
older audiences.
STYLE 2 :
I really like the overall look and
feel of this poster but the
lettering needs to be more
uniform so it is easier for people
to read. Again, I would also
include a website. I think it is
attractive to families and kids
because of the bright colours
but maybe the background of
rocks is a bit too washed out.
STYLE 3 :
This style of poster could
potentially be my
favourite of the three,
and therefore one I am
most likely to develop
further. At the moment it
is very basic, as an info
graphics poster should be,
however I want to refine it
further to create a series
of posters.
This style of poster was the most
popular but the comments were that
it needed to be a little more detailed
and perhaps incorporate some of the
typography from idea no.2

7. FINAL POSTER DEVELOPMENTS
From my three posters designs I chose the infographics one. This was the most interesting for me. In order to come up with a better poser
idea that could be developed into a series, I did a lot of drawing experiments showing combinations of images related to the area.
I started off by doing many
various drawings of how the
fossil would look. This was the
shape I felt worked and it was
large enough to fill a posters
contents as the main point. I
experimented with colour
and tone, however I found
this to be the best rendition of
the fossil drawing.
I then looked into how to
incorporate the large bold text into
the poster. I found the best and
most visual way to do so was to slot
it into the back, behind the fossil
and rocks.
For my second poster, I wanted to
have a shot of the landscape
where the fossil is found, namely
the beach. So I also experimented
with different landscape options
and how much of it I would show.
I also found for the second
poster, that I wanted to add
people in, but have them
silhouetted and in the
background. This led to many
experiments with my own
body shape as well as images
of me as a boy playing in
different positions – the two
different body types
representing a family.

8. EVALUATION OF THE KILVE PROJECT
Generally, I liked the way the final pieces looked together
but they would have been better if the shape of the fossil
was obvious as to what it is. Instead its quite hard to tell
what the drawing actually is. However, I think the colour
works very well in each, both being visually striking and
informative at the same time. A third poster combining
both in another colour way would complete the set.
The brief of the project was to promote the area of Kilve. However the design elements or pathways, were self chosen. I
decided to come up with a way of prompting the area, using it main attractions - the fossils and the beach. I did this
through the creation a series of two posters using my own drawings, typography and infographics.
I enjoyed the trip to Kilve,
as it was a good to
explore the aspects of
the area, in terms of the
environment and the
surfaces and texture I
came across. Mostly on
the beach, where I found
fossils, that were very
interesting.
My favourite part of the project was
the trip itself, and also the
experiments in trying to decide what
I would use for my posters. I looked
at artists for inspiration and many
different adverts or campaigns
relating to infographics. The hardest
part of the project was coming up
with the design of the posters, as we
had little time to do so. This would
have been easier and more
effective, if there was more time in
which to fully produce something
amazing.