This document provides an interim review by Bradley Santon for design ideas to promote Kilve Beach to families. It discusses three proposal styles inspired by different designers: 1) Storm Thorgerson's work featuring a large fossil floating above the beach, 2) David Carson's typography work forming the shape of a fossil, and 3) an infographic poster telling the story of beach attractions. While each style has merits, the infographic proposal is favored for its clear communication and potential to attract families through bright colors and images.

1. INTERIM REVIEW FOR DESIGN IDEAS
BY
BRADLEY SANTON

2. BRIEF : HOW TO PROMOTE KILVE BEACH TO A FAMILY
When researching into the history of Kilve itself, I found that it was classified as ‘a place of
natural beauty’ and that a major tourist/family attraction were the Fossils scattered around the
beach areas, so I wanted to focus on that aspect for the promotion.
I also looked on various review sites to see what actual families and said about their
experiences at the beach and I thought I could incorporate some of the comments into one or
more of the branded items.
The items that I intend to produce are a poster, leaflet and a webpage which would all be
branded – following the same theme throughout. These should be colourful and amusing to
attract kids and the family market in general

3. CHOSEN PATHWAY – DESIGN
Definitely DESIGN because I like using the computer to come up with solutions to
a brief but also because I prefer to be challenged to come up with new ideas for
a client rather than doing art for my own pleasure.
I want to do a degree in either graphic design or
game design which both involve illustration and
design work using digital media. This is where I
think my forte lies. For my portfolio I would need
to include examples of my design solutions to
problems and also my hand drawn illustrations.

4. PROPOSAL 1 – INSPIRATION FROM STORM THORGERSON’S WORK
STYLE 1:
From researching Storm Thorgerson’s work I
wanted to create something similar. My poster
would include a photo of Kilve beach, with a
image of an larger than life , amusing and
colourful fossil floating above it. This would
also attract kids as well as parents due to its
‘fun’ aspects.
The way a large object is the focus of a piece
with a landscape background behind it, drew
me in to his style and made me want to do my
own versions.
Examples of his work

5. PROPOSAL 2 – TYPOGRAPHY DAVID CARSON
STYLE 2:
The second idea would be based from the style of Graphic Designer David Carson’s work. His work features
the use of typography, to create a structure from, whether person or object. Mine would include a fossil
shaped in typography, the typography would include info on Kilve .
The words would be in strong
bright primary colours to
attract kids and families , set
against a light background of
the beach or rocks. I like the
colours used in the burger
example and the shape of the
writing in the bomb.

6. PROPOSAL 3 – INFOGRAPHICS
STYLE 3:
The third style was inspired by film infographics. Infographics are a more illustrative way of telling a story,
thought your work and to translate different messages.
My poster would include an infographics structure for the beach attractions in Kilve, such as fossils, and
maybe some history about the area. This approach is also great for tourists who only have to look at the
images to understand the attraction.
Also images of a family once again
using bright colours like the ‘human
body’ poster below.

7. CONCLUSION
STYLE 1 : I like the overall
look of this poster but
obviously it needed words
to let people know what
area it is promoting. I
would also include a
website. It may be a bit
TOO off the wall for
families and kids and
would more likely attract
older audiences.
STYLE 2 : I really like the
overall look and feel of this
poster but the lettering needs
to be more uniform so it is
easier for people to read.
Again, I would also include a
website. I think it is attractive
to families and kids because
of the bright colours but
maybe the background is a bit
too washed out.
STYLE 3 : This style of
poster could potentially be
my favourite of the three,
and therefore one I am
most likely to develop
further. At the moment it
is very basic, as an info
graphics poster should be,
however I want to refine it
further for the three
branded ideas.