WoM: Why We Should Care About Offline Word of MouthUri Levanon
This document discusses the importance of word-of-mouth (WOM) marketing. It notes that WOM is valued more highly by consumers today than in the past. While blogs and social media have seen significant growth, the majority of WOM conversations, around 90%, still take place offline through in-person interactions. Only 10% of conversations that reference brands occur online, with the vast majority being phone calls, in-person conversations, or other offline methods. Given the huge volume of offline WOM, its impact on marketing merits close attention.
Nrf13 brasil varejo holiday shopping 2013Brasil Varejo
Cotter Cunningham, CEO of WhaleShark Media, discusses key retail and technology trends for 2013 including the growing influence of mobile devices on customer shopping behavior. He emphasizes that retailers must embrace mobile, leverage big data to create personalized shopping experiences, and operate cohesively across online and offline channels to meet rising consumer expectations around immediacy, choice and convenience.
The document discusses various social media platforms and their key metrics. Twitter had 200 million users in 2007 with 40% growth year over year. It also discusses Facebook's growth from 5 million to 10 million users between 2005-2007 and their acquisition of FriendFeed which had 1500 daily active users. Additional metrics provided include iLike's viral distribution rates and Zirum's cost per acquisition rates for social media advertising.
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
Detailed report on RealWire's findings on the scale and extent of irrelevant press releases as highlighted in the animation "An Inconvenient PR Truth". Visit www.inconvenientprtruth.com for more information about the campaign.
Use of social media by business journalistsRachelle Spero
Social media is becoming the fastest growing influence on the stories published by business journalists, though traditional sources still have more impact currently.
Journalists see social media as having a positive effect on quality and believe its importance will continue increasing for story angles and content.
Nine in ten journalists have investigated issues further due to social media, and two-thirds have written stories originating from social media, making up around one in seven stories.
Twitter provides the most valuable information while blogs are most likely to be the basis for published articles. North American journalists are heavier social media users and believers in its importance than those elsewhere.
WoM: Why We Should Care About Offline Word of MouthUri Levanon
This document discusses the importance of word-of-mouth (WOM) marketing. It notes that WOM is valued more highly by consumers today than in the past. While blogs and social media have seen significant growth, the majority of WOM conversations, around 90%, still take place offline through in-person interactions. Only 10% of conversations that reference brands occur online, with the vast majority being phone calls, in-person conversations, or other offline methods. Given the huge volume of offline WOM, its impact on marketing merits close attention.
Nrf13 brasil varejo holiday shopping 2013Brasil Varejo
Cotter Cunningham, CEO of WhaleShark Media, discusses key retail and technology trends for 2013 including the growing influence of mobile devices on customer shopping behavior. He emphasizes that retailers must embrace mobile, leverage big data to create personalized shopping experiences, and operate cohesively across online and offline channels to meet rising consumer expectations around immediacy, choice and convenience.
The document discusses various social media platforms and their key metrics. Twitter had 200 million users in 2007 with 40% growth year over year. It also discusses Facebook's growth from 5 million to 10 million users between 2005-2007 and their acquisition of FriendFeed which had 1500 daily active users. Additional metrics provided include iLike's viral distribution rates and Zirum's cost per acquisition rates for social media advertising.
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
Detailed report on RealWire's findings on the scale and extent of irrelevant press releases as highlighted in the animation "An Inconvenient PR Truth". Visit www.inconvenientprtruth.com for more information about the campaign.
Use of social media by business journalistsRachelle Spero
Social media is becoming the fastest growing influence on the stories published by business journalists, though traditional sources still have more impact currently.
Journalists see social media as having a positive effect on quality and believe its importance will continue increasing for story angles and content.
Nine in ten journalists have investigated issues further due to social media, and two-thirds have written stories originating from social media, making up around one in seven stories.
Twitter provides the most valuable information while blogs are most likely to be the basis for published articles. North American journalists are heavier social media users and believers in its importance than those elsewhere.
The document is a report from the 2010 Affiliate Summit containing affiliate marketing benchmarks and survey results. Some key findings include: 51.5% of affiliates maintain an opt-in email list, 44.5% promote affiliate links in PPC search engines, the majority have been affiliates since 2005-2009, and nearly half prefer network affiliate programs over independent programs. The report provides statistics on the number of programs affiliates promote, cookie durations, and effects of commission policies.
WoM: Influencing the Influencers - How Marketers can use Online Media and Adv...Uri Levanon
This document summarizes key findings from a DoubleClick Touchpoints IV report on how marketers can use online media and advertising to influence word-of-mouth marketing. Some key conclusions are that influencers cite websites and web ads as important shopping aids, influencer behavior varies by product category, influencers are savvy about advertising, and influencers engage heavily with digital media. The document provides details on how influencers were defined for the study and shows data on what types of websites most influence different categories of influencers.
The document discusses omnichannel marketing solutions. It shows that marketers are increasingly spending more on digital channels like mobile, online video, and social media compared to traditional channels like print, mail, and television. It also shows that using multiple media types in a direct marketing campaign can increase response rates. The OmniLynx product suite provides an omnichannel platform that allows companies to create and manage integrated marketing campaigns across various channels including print, email, mobile, social media, and direct mail.
Notes Version: The Evolution of Paid SearchVivastream
The document discusses trends in paid search marketing and how search engines have responded. It notes that search engines have increased query volume by expanding consumer base, while also improving ad inventory and incentivizing advertiser efficiency. Major developments discussed include Google Instant, the Yahoo-Bing search alliance, and changes to Google's Quality Score that have led advertisers to improve ad quality and shift to more exact matches, lowering costs. The document advises marketers to anticipate further changes, maximize campaign coverage, and actively manage quality.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
Efficient Frontier What\'s Around The Corner Search Trends2MerindaPeppard
As the largest search engine marketing firm, Efficient Frontier has access to tremendous amounts of search engine data. Join them for an overview of the most recent quarterly search engine performance report. Hear how the recession has affected consumer search trends and what we are likely to see in the future.
The document outlines an agenda for a 10 year anniversary digital seminar hosted by TradeDoubler. The agenda includes: a welcome and networking session from 15:00-16:00; a presentation on international digital marketing trends from 15:30-16:00; a networking break from 16:00-16:15; a case study on Unicef's digital fundraising from 16:15-16:45; and a presentation on cross-channel marketing from 16:45-17:30. The seminar will conclude with a mingling session from 17:30-19:00.
This is a basic summary of Social Media. It was a presentation given to the Dorking Halls Business Club that meet each week.
It was designed to be discussed in 10 minutes and give a general overview of what is going on.
Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
This document discusses disruption in TV advertising and how to adapt. It notes that digital and social media have disrupted traditional media environments. Statistics show a decline in newspaper, magazine and TV advertising spending between 2007-2012, with internet advertising spending increasing dramatically. While scheduled TV programming still attracts large audiences, consumption of TV content is shifting to on-demand viewing on computers and mobile devices. The future of TV advertising requires adapting to these changes in media consumption.
What does the future hold for perfomance advertising in general?auexpo Conference
The document discusses the history and growth of performance marketing. It notes that performance marketing started with affiliate marketing in the 1990s and has grown significantly since, with UK online retail sales generated by affiliate marketing growing from £600 million in 2004 to £3.82 billion in 2008. The document also suggests that while online advertising spending continues to grow, marketers should also explore incorporating performance elements into offline advertising such as television, radio, and print by adding unique offers, URLs, or phone numbers to enable tracking of conversions.
The document provides an overview of the online display advertising industry and the landscape of players involved, including ad exchanges, demand side platforms, data providers, ad networks, and publishers. It discusses the opportunities in the growing online display market and how Gridley can help clients navigate this evolving landscape.
This slide deck gives an overview of findings from ZDNet's Big Data Priorities 2013 research study on the present state and future direction of analytics and big data in North America.
Online Marketing & Social Media Training Day - Alchemy NetworkTraffika
This document provides an overview of online marketing and social media strategies. It discusses the importance of having an online presence, how to plan an online marketing strategy, and opportunities with search engines. Specific topics covered include getting business branding on a small budget, the purpose of social media, getting online sales without spending more, email marketing, and using Google Analytics. Tips are provided for search engine optimization, paid search advertising, local search, and developing an effective social media strategy.
Digital should not necessarily lead the creative brief. Brands should focus on developing a strong big idea that can be leveraged across all media, including digital. A digital mindset is important and means fostering ongoing relationships and engagement with consumers through dialogue and transparency. Brands must listen to consumers and provide ongoing value in order to nurture long-term relationships that can influence others through word-of-mouth and social sharing.
1. The document discusses ways to measure social media in public relations, from basic metrics like impressions and reach to more advanced metrics that establish causation between communications activities and business outcomes.
2. It addresses common myths around digital ROI and the misconception that activity equals value. The key is to establish clear objectives and define success in measurable terms from the outset.
3. A framework is presented that distinguishes between measuring output, impact and outcomes. Output looks at engagement, impact looks at passive and active engagement, while outcomes demonstrate value through metrics like revenue, customer satisfaction and thought leadership.
The document summarizes key findings from Outsell's annual advertising spending study. It found that online ad spending is growing faster than print, with healthcare online spending outpacing other sectors. For healthcare advertisers, search engine spending is rising the most, while print is also growing. Healthcare advertisers value keyword ads and are driven by qualified lead generation. Traditional marketing tactics remain most effective for healthcare leads currently, though online methods are gaining ground.
The document discusses digital marketing and the growing importance of digital channels like social media, mobile, and websites. It notes that marketers are increasingly shifting budgets from traditional to digital media, with 40% reducing direct mail budgets and 35% decreasing newspaper spending. The top priority for many marketers in 2009 was improving their digital infrastructure like websites and online tools.
Yellow Springs Business Retention and Expansion Study Presentationyscommunityresources
The document summarizes key findings from the 2009 Yellow Springs Business Retention & Expansion Survey conducted by Wright State University. Some of the main findings include:
- The majority (72%) of the 142 local businesses surveyed responded. Retail trade made up the largest business type at 30.4%. Most businesses (89%) were locally owned and operated.
- Over 40% of businesses had been in operation for over 25 years. Profit, sales, and number of customers were reported to have increased for about a third of businesses from 2007-2009.
- When asked about potential improvements, upgrading goods/services and computerizing records were most commonly cited in both 1998 and 2009 surveys.
The survey found that 9 in 10 B2B companies now use digital marketing to build their brands. While digital marketing budgets and tactics like social media, video, and mobile are increasing, many companies still struggle with a lack of time and resources. The majority measure success through email click-throughs and leads, but these metrics may not fully capture brand performance online. There is a clear need for more education through case studies and best practices to help B2B marketers better understand and measure their digital campaigns.
The document is a report from the 2010 Affiliate Summit containing affiliate marketing benchmarks and survey results. Some key findings include: 51.5% of affiliates maintain an opt-in email list, 44.5% promote affiliate links in PPC search engines, the majority have been affiliates since 2005-2009, and nearly half prefer network affiliate programs over independent programs. The report provides statistics on the number of programs affiliates promote, cookie durations, and effects of commission policies.
WoM: Influencing the Influencers - How Marketers can use Online Media and Adv...Uri Levanon
This document summarizes key findings from a DoubleClick Touchpoints IV report on how marketers can use online media and advertising to influence word-of-mouth marketing. Some key conclusions are that influencers cite websites and web ads as important shopping aids, influencer behavior varies by product category, influencers are savvy about advertising, and influencers engage heavily with digital media. The document provides details on how influencers were defined for the study and shows data on what types of websites most influence different categories of influencers.
The document discusses omnichannel marketing solutions. It shows that marketers are increasingly spending more on digital channels like mobile, online video, and social media compared to traditional channels like print, mail, and television. It also shows that using multiple media types in a direct marketing campaign can increase response rates. The OmniLynx product suite provides an omnichannel platform that allows companies to create and manage integrated marketing campaigns across various channels including print, email, mobile, social media, and direct mail.
Notes Version: The Evolution of Paid SearchVivastream
The document discusses trends in paid search marketing and how search engines have responded. It notes that search engines have increased query volume by expanding consumer base, while also improving ad inventory and incentivizing advertiser efficiency. Major developments discussed include Google Instant, the Yahoo-Bing search alliance, and changes to Google's Quality Score that have led advertisers to improve ad quality and shift to more exact matches, lowering costs. The document advises marketers to anticipate further changes, maximize campaign coverage, and actively manage quality.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
Efficient Frontier What\'s Around The Corner Search Trends2MerindaPeppard
As the largest search engine marketing firm, Efficient Frontier has access to tremendous amounts of search engine data. Join them for an overview of the most recent quarterly search engine performance report. Hear how the recession has affected consumer search trends and what we are likely to see in the future.
The document outlines an agenda for a 10 year anniversary digital seminar hosted by TradeDoubler. The agenda includes: a welcome and networking session from 15:00-16:00; a presentation on international digital marketing trends from 15:30-16:00; a networking break from 16:00-16:15; a case study on Unicef's digital fundraising from 16:15-16:45; and a presentation on cross-channel marketing from 16:45-17:30. The seminar will conclude with a mingling session from 17:30-19:00.
This is a basic summary of Social Media. It was a presentation given to the Dorking Halls Business Club that meet each week.
It was designed to be discussed in 10 minutes and give a general overview of what is going on.
Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
This document discusses disruption in TV advertising and how to adapt. It notes that digital and social media have disrupted traditional media environments. Statistics show a decline in newspaper, magazine and TV advertising spending between 2007-2012, with internet advertising spending increasing dramatically. While scheduled TV programming still attracts large audiences, consumption of TV content is shifting to on-demand viewing on computers and mobile devices. The future of TV advertising requires adapting to these changes in media consumption.
What does the future hold for perfomance advertising in general?auexpo Conference
The document discusses the history and growth of performance marketing. It notes that performance marketing started with affiliate marketing in the 1990s and has grown significantly since, with UK online retail sales generated by affiliate marketing growing from £600 million in 2004 to £3.82 billion in 2008. The document also suggests that while online advertising spending continues to grow, marketers should also explore incorporating performance elements into offline advertising such as television, radio, and print by adding unique offers, URLs, or phone numbers to enable tracking of conversions.
The document provides an overview of the online display advertising industry and the landscape of players involved, including ad exchanges, demand side platforms, data providers, ad networks, and publishers. It discusses the opportunities in the growing online display market and how Gridley can help clients navigate this evolving landscape.
This slide deck gives an overview of findings from ZDNet's Big Data Priorities 2013 research study on the present state and future direction of analytics and big data in North America.
Online Marketing & Social Media Training Day - Alchemy NetworkTraffika
This document provides an overview of online marketing and social media strategies. It discusses the importance of having an online presence, how to plan an online marketing strategy, and opportunities with search engines. Specific topics covered include getting business branding on a small budget, the purpose of social media, getting online sales without spending more, email marketing, and using Google Analytics. Tips are provided for search engine optimization, paid search advertising, local search, and developing an effective social media strategy.
Digital should not necessarily lead the creative brief. Brands should focus on developing a strong big idea that can be leveraged across all media, including digital. A digital mindset is important and means fostering ongoing relationships and engagement with consumers through dialogue and transparency. Brands must listen to consumers and provide ongoing value in order to nurture long-term relationships that can influence others through word-of-mouth and social sharing.
1. The document discusses ways to measure social media in public relations, from basic metrics like impressions and reach to more advanced metrics that establish causation between communications activities and business outcomes.
2. It addresses common myths around digital ROI and the misconception that activity equals value. The key is to establish clear objectives and define success in measurable terms from the outset.
3. A framework is presented that distinguishes between measuring output, impact and outcomes. Output looks at engagement, impact looks at passive and active engagement, while outcomes demonstrate value through metrics like revenue, customer satisfaction and thought leadership.
The document summarizes key findings from Outsell's annual advertising spending study. It found that online ad spending is growing faster than print, with healthcare online spending outpacing other sectors. For healthcare advertisers, search engine spending is rising the most, while print is also growing. Healthcare advertisers value keyword ads and are driven by qualified lead generation. Traditional marketing tactics remain most effective for healthcare leads currently, though online methods are gaining ground.
The document discusses digital marketing and the growing importance of digital channels like social media, mobile, and websites. It notes that marketers are increasingly shifting budgets from traditional to digital media, with 40% reducing direct mail budgets and 35% decreasing newspaper spending. The top priority for many marketers in 2009 was improving their digital infrastructure like websites and online tools.
Yellow Springs Business Retention and Expansion Study Presentationyscommunityresources
The document summarizes key findings from the 2009 Yellow Springs Business Retention & Expansion Survey conducted by Wright State University. Some of the main findings include:
- The majority (72%) of the 142 local businesses surveyed responded. Retail trade made up the largest business type at 30.4%. Most businesses (89%) were locally owned and operated.
- Over 40% of businesses had been in operation for over 25 years. Profit, sales, and number of customers were reported to have increased for about a third of businesses from 2007-2009.
- When asked about potential improvements, upgrading goods/services and computerizing records were most commonly cited in both 1998 and 2009 surveys.
Similar to The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth (20)
The survey found that 9 in 10 B2B companies now use digital marketing to build their brands. While digital marketing budgets and tactics like social media, video, and mobile are increasing, many companies still struggle with a lack of time and resources. The majority measure success through email click-throughs and leads, but these metrics may not fully capture brand performance online. There is a clear need for more education through case studies and best practices to help B2B marketers better understand and measure their digital campaigns.
A white paper from the IAB outlining why digital inclusion should be a key concern for every business contributing to the UK’s digital economy. Featuring an introduction by the UK Digital Champion Martha Lane Fox
The document provides an overview of advertising and marketing opportunities for brands using the iPad and other tablet devices. Some of the key points covered include:
- Display advertising is seen as the biggest opportunity for advertisers on tablets due to the ability to deliver powerful brand messages directly into consumers' hands. Many advertisers are creating interactive and animated ads that take advantage of the touchscreen.
- Search, email, social media, video, websites and apps all provide similar marketing opportunities on tablets as they do online and on smartphones. This allows brands to extend existing campaigns.
- Specific opportunities mentioned include interactive display ads within magazine and newspaper apps, video ads around online video content, branded apps, search engine marketing, email
A white paper from the IAB explaining the opportunities offered to brands by a range of digital audio services. Features contributions from MySpace, Spotify, We7 and Last fm who explain the different advertising opportunities available on each platform and show how bringing audio, video, display and sponsorship together can deliver powerful results.
For more information visit the IAB's website: http://www.iabuk.net
Follow us on Twitter @iabuk
The IAB – in partnership with its email council and iCD Research – asked a nationally representative sample of 1000 people their attitudes towards email marketing, levels of usage and preferred layout, to inform the email marketing strategies of UK brands. The results revealed that whilst email marketing is arguably the oldest form of digital communication it still resonates with consumers, with a third of people having become interested in a brand or product they weren’t previously aware of as a result of an email.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth
1. New to online
Kieron Matthews - Marketing Director
Thursday, 4 March 2010
2. Who we are
To help marketers find the best role for
online advertising and mobile, to engage
customers and build their brands
Thursday, 4 March 2010
3. Who
Media Owners Advertisers
Agencies
Thursday, 4 March 2010
4. How
POLICY
EDUCATION INSPIRATION STEERING
Training Creative Showcase Councils
Brand sessions Case studies Standards
Case studies Presentations Best practice
Events www IASH
Regulatory affairs
PROMOTION
RESEARCH
NETWORKING Publications
Insights
Events Speeches
Adspend
Debates www
Case studies
Councils PR
Guides
Event sponsorship
Thursday, 4 March 2010
5. % share of revenues for H1 2009
1%
3%
Internet
11.0% 5% Television
4.4%
Press Display
Direct Mail
Press Classified
12% Outdoor
Directories
Radio
Cinema
23.5%
Total advertising
market
18.5% £7.466bn
21.9%
Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
Thursday, 4 March 2010
6. H1 2009 Online only medium showing
growth in H1 2009
Total advertising market
growth = -16.6% 4.60%
-7.8%
-14.5%
-16.1% -15.6%
-20.4%
-22.0%
-25.0%
-37.3%
Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet
Thursday, 4 March 2010
7. H1 2009 Online only medium showing
growth in H1 2009
Total advertising market
growth = -16.6% 4.60%
-7.8%
-14.5%
-16.1% -15.6%
-20.4%
-22.0%
-25.0%
-37.3%
Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet
Thursday, 4 March 2010