Find out how Heatmaps & Session replays helps you find your product-market fit.
Learn how it helps product managers to give contextual understanding of product– and your users
Link - https://userexperior.com/khatabook-webinar-mobile-analytics
Presentation of wireless todo list appnazmul hoque
This document outlines the development of a simple Android to-do list app that allows users to add and delete tasks. The app notifies users of their tasks through notifications and reminders. The developer aims to improve user productivity by creating an app that helps users remember their daily tasks and not miss any work through shared preferences, notifications, an alarm manager, and a user productivity graph.
The document provides guidelines for designing and implementing a mobile application using notification concepts. It outlines steps to create an interface with a text view and stop button. It also describes creating a thread to increment a counter in the background and trigger a notification when the stop button is pressed. The notification would navigate to another activity displaying the final counter value. Key aspects covered include using NotificationCompat.Builder to set notification details like icon, title, and text and navigating to an activity when the user taps the notification.
Mobile Software Engineering Crash Course - C07 Frameworks and ConclusionMohammad Shaker
This document discusses mobile software engineering frameworks and provides a conclusion. It lists popular frameworks like jQuery Mobile, PhoneGap, and Sencha Touch. It includes links to websites about PhoneGap and Google Play store guidelines. It also discusses app pricing differences between Android and iOS markets, with Android apps typically costing more. The document concludes by providing a market share link showing Android and iOS usage in the US.
Math quiz is application for Android devices. The purpose of the application is to encourage students in solving mathematical expressions. The application allows students a fun way to solve mathematical expressions. It is intended for students who loves to take challenges to calculate swiftly. In this application user can play single player and multiplayer.
We will be using Android for our project.
The conception of the Android platform is attracting more and more programmers in mobile computing fields. Android is a package of software for mobile devices, including an operating system, middleware and
Core applications. The Android SDK provides powerful tools and APIs necessary to develop applications on the Android platform using the Java programming language. Android platform is of open system architecture, with
Versatile development and debugging environment, but also supports a variety of scalable user experience, which has optimized graphics systems, rich media support and a very powerful browser. It enables reuse and replacement of
Components and an efficient database support and support various wireless communication means. Android platform will not only promote the technology (including the platform itself) of innovation, but also help to reduce development costs, and enable developers to form their mobile systems with unique characteristics.
User-centered design is a process that considers users' needs at each stage of design. It involves analyzing how users will use a product, testing assumptions with users, and iterating on designs based on feedback. For mobile design specifically, considerations include screen size, connectivity, minimizing inputs, and prioritizing important content given space constraints. Gathering feedback through methods like focus groups, usability testing, surveys, and interviews is important. The key aspects of UCD are understanding users, building customized solutions, and constantly testing and refining designs.
The document discusses frameworks for measuring user experience and identifying the right metrics for products. It introduces the HEART framework which categorizes metrics into Happiness, Engagement, Adoption, Retention, and Task Success. It also describes the Goals-Signals-Metrics framework for mapping goals to signals and selecting meaningful metrics. An example for YouTube and YouTube Search is provided. The document warns against vanity metrics and emphasizes measuring the user experience over metrics like user counts or funding amounts.
Majestic MRSS provides usability engineering services to help make computer products and services more usable. Their approach involves planning usability activities early in the design process, gathering requirements from stakeholders, designing interfaces iteratively based on user feedback, implementing designs according to usability guidelines, and testing products to evaluate how well requirements have been met. They provide an ROI framework explaining how usability engineering can reduce costs and increase sales, productivity, and customer satisfaction. Majestic MRSS uses a usability lab called mLAB to record and analyze user testing sessions.
Presentation of wireless todo list appnazmul hoque
This document outlines the development of a simple Android to-do list app that allows users to add and delete tasks. The app notifies users of their tasks through notifications and reminders. The developer aims to improve user productivity by creating an app that helps users remember their daily tasks and not miss any work through shared preferences, notifications, an alarm manager, and a user productivity graph.
The document provides guidelines for designing and implementing a mobile application using notification concepts. It outlines steps to create an interface with a text view and stop button. It also describes creating a thread to increment a counter in the background and trigger a notification when the stop button is pressed. The notification would navigate to another activity displaying the final counter value. Key aspects covered include using NotificationCompat.Builder to set notification details like icon, title, and text and navigating to an activity when the user taps the notification.
Mobile Software Engineering Crash Course - C07 Frameworks and ConclusionMohammad Shaker
This document discusses mobile software engineering frameworks and provides a conclusion. It lists popular frameworks like jQuery Mobile, PhoneGap, and Sencha Touch. It includes links to websites about PhoneGap and Google Play store guidelines. It also discusses app pricing differences between Android and iOS markets, with Android apps typically costing more. The document concludes by providing a market share link showing Android and iOS usage in the US.
Math quiz is application for Android devices. The purpose of the application is to encourage students in solving mathematical expressions. The application allows students a fun way to solve mathematical expressions. It is intended for students who loves to take challenges to calculate swiftly. In this application user can play single player and multiplayer.
We will be using Android for our project.
The conception of the Android platform is attracting more and more programmers in mobile computing fields. Android is a package of software for mobile devices, including an operating system, middleware and
Core applications. The Android SDK provides powerful tools and APIs necessary to develop applications on the Android platform using the Java programming language. Android platform is of open system architecture, with
Versatile development and debugging environment, but also supports a variety of scalable user experience, which has optimized graphics systems, rich media support and a very powerful browser. It enables reuse and replacement of
Components and an efficient database support and support various wireless communication means. Android platform will not only promote the technology (including the platform itself) of innovation, but also help to reduce development costs, and enable developers to form their mobile systems with unique characteristics.
User-centered design is a process that considers users' needs at each stage of design. It involves analyzing how users will use a product, testing assumptions with users, and iterating on designs based on feedback. For mobile design specifically, considerations include screen size, connectivity, minimizing inputs, and prioritizing important content given space constraints. Gathering feedback through methods like focus groups, usability testing, surveys, and interviews is important. The key aspects of UCD are understanding users, building customized solutions, and constantly testing and refining designs.
The document discusses frameworks for measuring user experience and identifying the right metrics for products. It introduces the HEART framework which categorizes metrics into Happiness, Engagement, Adoption, Retention, and Task Success. It also describes the Goals-Signals-Metrics framework for mapping goals to signals and selecting meaningful metrics. An example for YouTube and YouTube Search is provided. The document warns against vanity metrics and emphasizes measuring the user experience over metrics like user counts or funding amounts.
Majestic MRSS provides usability engineering services to help make computer products and services more usable. Their approach involves planning usability activities early in the design process, gathering requirements from stakeholders, designing interfaces iteratively based on user feedback, implementing designs according to usability guidelines, and testing products to evaluate how well requirements have been met. They provide an ROI framework explaining how usability engineering can reduce costs and increase sales, productivity, and customer satisfaction. Majestic MRSS uses a usability lab called mLAB to record and analyze user testing sessions.
Majestic MRSS provides expert usability engineering services using a rigorous process that incorporates usability activities throughout product development. This includes planning usability testing early, conducting requirements workshops with users and experts, iterative design and testing, and post-release monitoring. Majestic MRSS uses a usability lab equipped with specialized recording technology to capture user interactions and feedback, which helps identify problems and ensure usability objectives are met.
This document discusses user-centered design (UCD) and usability testing. It defines UCD as a process that systematically researches end users' needs and incorporates them into each stage of design. Usability is defined as how effectively, efficiently, and satisfactorily users can complete tasks. The document outlines UCD activities like requirements analysis, design, development, and testing. It discusses benefits of UCD like eliminating assumptions and validating the product with users. Finally, it provides examples of usability metrics and sources for healthcare usability documentation.
Putting Customers First: How To Build Data-Driven Strategies To Ensure Custom...VWO
When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.
Watch webinar recording here - https://vwo.com/resources/webinars/how-to-build-data-driven-strategies-ensuring-customer-loyalty/
This document describes Project UX-Intel, which aims to build a platform that automates the evaluation of digital products from design, usability, and marketing perspectives. The platform would analyze existing websites and apps to assess customer experience, enabling businesses to improve designs and make strategic decisions. It would disrupt perceptions of customer needs and help businesses gauge their positioning. The founder, Sandeep Supal, has 5 years of experience in usability and wants to create automated tools to reduce the cost and time of usability evaluation while increasing consistency, coverage, and the ability to compare designs.
In an agile environment, establishing usability and user experience as the responsibility of the UX team is destined for conflict and frustration. Learn how transferring this ownership onto the cross-functional team ultimately responsible for delivering the experience builds trust and empowerment and ultimately provides an environment that fosters collaboration, growth and innovation. This presentation will discuss the evolution of incorporating UX into agile at AppFolio, the roles and makeup of our development teams as they exist today, and some examples of how those teams collaborate around design solutions when tackling big feature enhancements on our mature product.
Power of the Platform: A PM's Path to a Winning Product ExperienceAggregage
In this webinar, Marcus Andrews and Keren Wexler will explain common challenges faced by product teams, how to use analytics to create better product launches, platform adoption, and how to add feedback into your workflows!
Lectures for Masterclass Customer Experience Strategie & Executie @Business University Nyenrode
user/customer centric design principes voor digital touchpoints & Usability & user experience principes
Designing for adoption gainsight px 08.24.2020Mickey Alon
Designing for adoption
Building products in the end-user era requires product leaders to take a customer-centric approach to deliver winning user experiences.
This session will cover the steps required to create an experience-driven product strategy using usage data, user sentiment, and revenue analysis.
Browsee - AI assisted tool to improve User Experience on your WebsiteShraddhaSrivastava78
Introduction to Browsee - Browsee is an advanced session recording and heatmap tool that offers valuable insights into user behavior on websites and web applications. By capturing and analyzing user interactions, Browsee provides website owners and product teams with a deep understanding of how visitors engage with their online platforms.
Session recording is one of Browsee's key features, enabling you to replay individual user sessions exactly as they occurred. This tool records user activities, including mouse movements, clicks, scrolling behavior, form interactions, and more. With session recordings, you can visually witness how users navigate through your website, identify areas of friction or confusion, and gain insights into their overall experience. These recordings can be filtered, sorted, and searched based on various criteria such as specific pages, devices, or user segments, making it easy to pinpoint and analyze specific user journeys.
In addition to session recordings, Browsee offers powerful heatmap functionality. Heatmaps are visual representations of aggregated user interactions on a webpage, showcasing the areas where users are most engaged or where they encounter difficulties. Browsee provides different types of heatmaps, including click heatmaps, which highlight the most clicked areas, scroll heatmaps, which reveal how far users scroll down a page, and attention heatmaps, which indicate where users focus their attention the most. By analyzing heatmaps, you can quickly identify hotspots, bottlenecks, and areas that need improvement, enabling you to optimize your website's design, layout, and user flow.
Browsee's session recording and heatmap tool also includes various additional features to enhance your analysis and understanding of user behavior. These features include user segmentation, which allows you to group users based on specific attributes or behaviors, such as new versus returning visitors, location, or device type. This segmentation helps you identify patterns and trends among different user groups, enabling you to tailor your website or application to their specific needs.
Furthermore, Browsee provides analytics and metrics that quantify user engagement and performance, such as session duration, bounce rates, and conversion funnels. These insights can help you measure the impact of design changes or feature updates and make data-driven decisions to optimize user experience and achieve your business goals.
Overall, Browsee's session recording and heatmap tool empowers website owners and product teams with actionable insights into user behavior, allowing them to identify and address usability issues, enhance user experience, and maximize conversions. By leveraging these valuable insights, you can make informed decisions to improve your website's performance, increase user satisfaction, and drive business growth.
2009: Maturing in accessibility - a brief BBC historyJonathan Hassell
Presentation given by Jonathan Hassell (Head of Audience Experience & Usability for BBC Future Media & Technology) at Media Trust Digital Inclusion conference in 2009.
Covers: how to use the Employers Forum for Disability Maturity Model for accessibility to assess your organisation's maturity, and how the BBC has measured itself against it
1. The document discusses key aspects of product perception and user engagement. It emphasizes the importance of defining clear goals and metrics to measure success.
2. Several tactics for onboarding users are outlined, including gamifying tutorials to explain value and maintaining user interest with spaced-out screens. Data from the first two months should be analyzed to identify "power users".
3. Engagement relies on meaningful user actions, stickiness as measured by daily/monthly users, time spent in-app, and screens viewed. The activation point is determining what defines a "good user" based on analytics to replicate their behaviors with other users.
The document discusses how to gather user feedback throughout the product development cycle to build applications based on user behavior and interests. It recommends starting with discovery techniques like surveys and interviews to understand user frustrations. Then use personas, scenarios and prototypes to define requirements. Conduct remote usability testing on prototypes to inform design decisions. Finally, use analytics on the released product to understand how and why users interact with it. The goal is to turn frustrations into desired features and build applications that meet real user needs.
Designing a good digital experience - PDA Europe Virtual Conference 2020 Margaux Lesaffre
The document discusses designing good digital experiences through a user-centered design process. It involves understanding user needs through research, defining problems to solve, ideating and prototyping solutions, testing and iterating based on user feedback, and measuring impact. Key aspects addressed include onboarding users, reducing friction, prompting desired behaviors, and providing rewarding experiences to retain users.
The document discusses various methods for measuring user experience (UX), including observing how users interact with an application, listening to their feedback, and analyzing usage data. It recommends conducting task-based observations of users thinking out loud and recording their screens. Surveys can gather general feedback, while specialized questions should avoid bias. Eye tracking and usage logs provide objective data on what users look at and do. Heuristic evaluation involves rating an app against usability best practices. Together, these methods support continuous UX improvement.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
The document summarizes a presentation by a PayPal product manager on using data to drive product decisions. The presentation covers how PayPal's product managers use various data sources and analysis techniques like funnel analysis, cohort analysis, segmentation analysis, and A/B testing to minimize fraud losses while ensuring a good user experience. It provides examples of the types of insights and questions that can be answered through different data analysis approaches to help identify issues, prioritize opportunities, and measure the success and impact of product changes.
This document discusses website usability testing and user experience measurement. It outlines goals of creating an engaging user experience and compelling content to increase conversions. It then describes how to measure user experience through engagement and usability metrics, as well as qualitative feedback. The methodology section details creating test scenarios, identifying test subjects, running tests, analyzing data and improving based on findings. Specific tools are mentioned like visual analytics, engagement funnels, A/B testing and services like ClickTale, UserTesting.com and SilverBackApp for qualitative and quantitative user research.
Fibotalk is a product analytics platform with goal oriented user engagement system
Our platform utilizes product and user analytics results to continuously nudge users to the high value features during trial, resulting in higher success probability.
This document provides an overview of User Centered Design (UCD). It discusses conducting user research, modeling user requirements, validating designs, and case studies. The key aspects of UCD include understanding users through research, modeling requirements based on user goals and scenarios, and validating designs through iterative testing with users. UCD helps ensure designs meet user needs and are usable, which can increase user satisfaction and business metrics like sales and loyalty.
IRJET- Physical Design of Approximate Multiplier for Area and Power EfficiencyIRJET Journal
This document summarizes research on using statistical measures and machine learning techniques to perform sentiment analysis on product reviews. The researchers collected product review data from online sources and analyzed the sentiment and opinions expressed in the text using support vector machine classifiers. They classified reviews as positive or negative and analyzed key product features that were discussed. The results demonstrated that statistical sentiment analysis can help companies better understand customer feedback and identify popular product versions or attributes. Several related works applying techniques like naive Bayes, lexicon-based methods and aspect-based sentiment analysis on reviews from domains like movies, hotels and restaurants are also summarized.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Majestic MRSS provides expert usability engineering services using a rigorous process that incorporates usability activities throughout product development. This includes planning usability testing early, conducting requirements workshops with users and experts, iterative design and testing, and post-release monitoring. Majestic MRSS uses a usability lab equipped with specialized recording technology to capture user interactions and feedback, which helps identify problems and ensure usability objectives are met.
This document discusses user-centered design (UCD) and usability testing. It defines UCD as a process that systematically researches end users' needs and incorporates them into each stage of design. Usability is defined as how effectively, efficiently, and satisfactorily users can complete tasks. The document outlines UCD activities like requirements analysis, design, development, and testing. It discusses benefits of UCD like eliminating assumptions and validating the product with users. Finally, it provides examples of usability metrics and sources for healthcare usability documentation.
Putting Customers First: How To Build Data-Driven Strategies To Ensure Custom...VWO
When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.
Watch webinar recording here - https://vwo.com/resources/webinars/how-to-build-data-driven-strategies-ensuring-customer-loyalty/
This document describes Project UX-Intel, which aims to build a platform that automates the evaluation of digital products from design, usability, and marketing perspectives. The platform would analyze existing websites and apps to assess customer experience, enabling businesses to improve designs and make strategic decisions. It would disrupt perceptions of customer needs and help businesses gauge their positioning. The founder, Sandeep Supal, has 5 years of experience in usability and wants to create automated tools to reduce the cost and time of usability evaluation while increasing consistency, coverage, and the ability to compare designs.
In an agile environment, establishing usability and user experience as the responsibility of the UX team is destined for conflict and frustration. Learn how transferring this ownership onto the cross-functional team ultimately responsible for delivering the experience builds trust and empowerment and ultimately provides an environment that fosters collaboration, growth and innovation. This presentation will discuss the evolution of incorporating UX into agile at AppFolio, the roles and makeup of our development teams as they exist today, and some examples of how those teams collaborate around design solutions when tackling big feature enhancements on our mature product.
Power of the Platform: A PM's Path to a Winning Product ExperienceAggregage
In this webinar, Marcus Andrews and Keren Wexler will explain common challenges faced by product teams, how to use analytics to create better product launches, platform adoption, and how to add feedback into your workflows!
Lectures for Masterclass Customer Experience Strategie & Executie @Business University Nyenrode
user/customer centric design principes voor digital touchpoints & Usability & user experience principes
Designing for adoption gainsight px 08.24.2020Mickey Alon
Designing for adoption
Building products in the end-user era requires product leaders to take a customer-centric approach to deliver winning user experiences.
This session will cover the steps required to create an experience-driven product strategy using usage data, user sentiment, and revenue analysis.
Browsee - AI assisted tool to improve User Experience on your WebsiteShraddhaSrivastava78
Introduction to Browsee - Browsee is an advanced session recording and heatmap tool that offers valuable insights into user behavior on websites and web applications. By capturing and analyzing user interactions, Browsee provides website owners and product teams with a deep understanding of how visitors engage with their online platforms.
Session recording is one of Browsee's key features, enabling you to replay individual user sessions exactly as they occurred. This tool records user activities, including mouse movements, clicks, scrolling behavior, form interactions, and more. With session recordings, you can visually witness how users navigate through your website, identify areas of friction or confusion, and gain insights into their overall experience. These recordings can be filtered, sorted, and searched based on various criteria such as specific pages, devices, or user segments, making it easy to pinpoint and analyze specific user journeys.
In addition to session recordings, Browsee offers powerful heatmap functionality. Heatmaps are visual representations of aggregated user interactions on a webpage, showcasing the areas where users are most engaged or where they encounter difficulties. Browsee provides different types of heatmaps, including click heatmaps, which highlight the most clicked areas, scroll heatmaps, which reveal how far users scroll down a page, and attention heatmaps, which indicate where users focus their attention the most. By analyzing heatmaps, you can quickly identify hotspots, bottlenecks, and areas that need improvement, enabling you to optimize your website's design, layout, and user flow.
Browsee's session recording and heatmap tool also includes various additional features to enhance your analysis and understanding of user behavior. These features include user segmentation, which allows you to group users based on specific attributes or behaviors, such as new versus returning visitors, location, or device type. This segmentation helps you identify patterns and trends among different user groups, enabling you to tailor your website or application to their specific needs.
Furthermore, Browsee provides analytics and metrics that quantify user engagement and performance, such as session duration, bounce rates, and conversion funnels. These insights can help you measure the impact of design changes or feature updates and make data-driven decisions to optimize user experience and achieve your business goals.
Overall, Browsee's session recording and heatmap tool empowers website owners and product teams with actionable insights into user behavior, allowing them to identify and address usability issues, enhance user experience, and maximize conversions. By leveraging these valuable insights, you can make informed decisions to improve your website's performance, increase user satisfaction, and drive business growth.
2009: Maturing in accessibility - a brief BBC historyJonathan Hassell
Presentation given by Jonathan Hassell (Head of Audience Experience & Usability for BBC Future Media & Technology) at Media Trust Digital Inclusion conference in 2009.
Covers: how to use the Employers Forum for Disability Maturity Model for accessibility to assess your organisation's maturity, and how the BBC has measured itself against it
1. The document discusses key aspects of product perception and user engagement. It emphasizes the importance of defining clear goals and metrics to measure success.
2. Several tactics for onboarding users are outlined, including gamifying tutorials to explain value and maintaining user interest with spaced-out screens. Data from the first two months should be analyzed to identify "power users".
3. Engagement relies on meaningful user actions, stickiness as measured by daily/monthly users, time spent in-app, and screens viewed. The activation point is determining what defines a "good user" based on analytics to replicate their behaviors with other users.
The document discusses how to gather user feedback throughout the product development cycle to build applications based on user behavior and interests. It recommends starting with discovery techniques like surveys and interviews to understand user frustrations. Then use personas, scenarios and prototypes to define requirements. Conduct remote usability testing on prototypes to inform design decisions. Finally, use analytics on the released product to understand how and why users interact with it. The goal is to turn frustrations into desired features and build applications that meet real user needs.
Designing a good digital experience - PDA Europe Virtual Conference 2020 Margaux Lesaffre
The document discusses designing good digital experiences through a user-centered design process. It involves understanding user needs through research, defining problems to solve, ideating and prototyping solutions, testing and iterating based on user feedback, and measuring impact. Key aspects addressed include onboarding users, reducing friction, prompting desired behaviors, and providing rewarding experiences to retain users.
The document discusses various methods for measuring user experience (UX), including observing how users interact with an application, listening to their feedback, and analyzing usage data. It recommends conducting task-based observations of users thinking out loud and recording their screens. Surveys can gather general feedback, while specialized questions should avoid bias. Eye tracking and usage logs provide objective data on what users look at and do. Heuristic evaluation involves rating an app against usability best practices. Together, these methods support continuous UX improvement.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
The document summarizes a presentation by a PayPal product manager on using data to drive product decisions. The presentation covers how PayPal's product managers use various data sources and analysis techniques like funnel analysis, cohort analysis, segmentation analysis, and A/B testing to minimize fraud losses while ensuring a good user experience. It provides examples of the types of insights and questions that can be answered through different data analysis approaches to help identify issues, prioritize opportunities, and measure the success and impact of product changes.
This document discusses website usability testing and user experience measurement. It outlines goals of creating an engaging user experience and compelling content to increase conversions. It then describes how to measure user experience through engagement and usability metrics, as well as qualitative feedback. The methodology section details creating test scenarios, identifying test subjects, running tests, analyzing data and improving based on findings. Specific tools are mentioned like visual analytics, engagement funnels, A/B testing and services like ClickTale, UserTesting.com and SilverBackApp for qualitative and quantitative user research.
Fibotalk is a product analytics platform with goal oriented user engagement system
Our platform utilizes product and user analytics results to continuously nudge users to the high value features during trial, resulting in higher success probability.
This document provides an overview of User Centered Design (UCD). It discusses conducting user research, modeling user requirements, validating designs, and case studies. The key aspects of UCD include understanding users through research, modeling requirements based on user goals and scenarios, and validating designs through iterative testing with users. UCD helps ensure designs meet user needs and are usable, which can increase user satisfaction and business metrics like sales and loyalty.
IRJET- Physical Design of Approximate Multiplier for Area and Power EfficiencyIRJET Journal
This document summarizes research on using statistical measures and machine learning techniques to perform sentiment analysis on product reviews. The researchers collected product review data from online sources and analyzed the sentiment and opinions expressed in the text using support vector machine classifiers. They classified reviews as positive or negative and analyzed key product features that were discussed. The results demonstrated that statistical sentiment analysis can help companies better understand customer feedback and identify popular product versions or attributes. Several related works applying techniques like naive Bayes, lexicon-based methods and aspect-based sentiment analysis on reviews from domains like movies, hotels and restaurants are also summarized.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
1. UserExperior X Saastitute
Live Webinar on 24th
June 2021 with
Rahul KR
Senior PM, Khatabook
How Khatabook uses heatmaps and session replays to
increase retention
3. About Khatabook
* What is Khatabook? What do users use it for?
* What does a typical Khatabook user look like?
4. Product @ Khatabook
* What are some:
-Top metrics you track
-Top questions you have to ask everyday
* What are the tools you use to track them?
5. Q. Where and how– did the need to go
beyond the standard analytics stack
come from?
Q. Why is quantitative analytics not
enough?
Q. Was there any kind of discontent or
lack of enough intelligence?
6. In 2015, NOT using Mobile analytics was a
good indicator of landing into Zombie apps
list.
In 2021, not using Qualitative Analytics is the
surefire way to arrive there.
19. Ideas to test for improving
retention
- Understanding user frustrations with heatmaps
- Understanding user behaviour through session
replays of journeys where most drop outs are present
- Optimising Onboarding experience with session replays
- Possibilities of gamification