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exaCt
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Khalifa middle east-dec12-bro-s Researched Abi Abagun
1. Khalifa bin Salman Port
(KBSP): APM Terminal
Tomorrow’s trade
solutions, today
www.gop.bh/kbsp.asp
2. Khalifa bin Salman Port (KBSP): APM Terminal
Tomorrow’s
trade
solutions,
today
Chief executive officer Marco Neelsen
discusses the crucial role KBSP is playing
in the development of Bahrain as a centre
of trade and economic activity
written by: Will Daynes
research by: Abi Abagun
3. Khalifa bin Salman Port (KBSP): APM Terminal
W
ith a total area of some are taking on an increasing amount of
765 square kilometres, transhipment business, steaming mainly
the island country of from the upper Gulf, and that raises the
Bahrain may be small in profile of Bahrain immensely. Our land
size, but what it lacks in based activities, conducted within our
scale it more than makes up for in economic terminal facility, include the operational
status. According to a January 2006 report management of several warehouses, where
by the United Nations Economic and Social we strip and stuff containers and provide
Commission for Western Asia, Bahrain loose cargo load and delivery services.”
boasted the fastest growing economy in Under the management of global terminal
the Arab world. Two years later it was operator APM Terminals, KBSP has quickly
recognised as the world’s fastest growing evolved into one of the most modern
financial centre by the City of London’s ports in the Gulf, capable of handling
Global Financial Centres Index before being container vessels with a degree of efficiency
named the freest economy that matches or exceeds
in the Middle East, and any of the world’s most
the twelfth overall in the
world, in the Wall Street
Journal’s 2011 Index of 110 productive ports.
“In offering modern,
innovative services for
Economic Freedom.
Having opened for hectares the shipping industry of
the 21st century,” Neelsen
business on April 1, 2009, continues, “KBSP is playing
Total land cover
and located on 110 hectares of the port a fundamentally important
of reclaimed land, Khalifa role in the growth of Bahrain
bin Salman Port (KBSP) as a whole.” Three specific
is ideally positioned to be the premier things highlight this fact. First is the history
transhipment hub for the northern Gulf. of the country as a trading community.
With its deep-water berths and approach Indeed, Bahrain has existed as an epicentre
channel, KBSP is a multipurpose terminal, for Gulf trade for hundreds of years and to
able to accept large oceangoing container this day several highly influential trading
and passenger vessels. families remain globally active, while being
“With one of the most diversified port based in the country.
service operations within our global Secondly is the fact that, as an island,
portfolio, we are not solely reliant on it is absolutely imperative that Bahrain
containerised traffic, however this still maintains well-run ports throughout the
makes up approximately 50 percent of our country if it is to grow. Lastly, it is the very
Yard operation business revenue,” explains chief executive geography of the island that places it the
in CT area officer, Marco Neelsen. “Furthermore, we enviable position of being something of
4. Khalifa bin Salman Port (KBSP): APM Terminal
a half-way point between
Dubai and Kuwait, right at Shutdown Maintenance
We have the honour to be a business partner with APM
the heart of the Arab Gulf.
Terminals, a company with great experience in logistics and
THE COMPANY WITH THE KNOW-HOW, MANPOWER, Depending on the port management.
MANAGEMENT & EXPERIENCE business indicators, KBSP Our business relationship started in April 2007 in Mina
has the ability to increase Salman, the old port within the Kingdom of Bahrain. Two
SMS provides the cleaning services to Khalifa Bin Salman Port for APM Terminals.
its capacity by one-and- years later APM terminals moved its port management
We offer the following services with experienced operatives at competitive rates: a-half times its current operation to Khalifa Bin Salman port.
level, simply by bringing in During the past five years we have experienced APM
Cleaning Division: Cleaning & Maintenance to Ports, High Rise Buildings, Commercial
additional quay and yard terminals’ sustainability initiatives and safety awareness on
Complexes, Banks, Offices, Shopping Malls & Housing Compounds, Messengers, Car Park
Attendants, High Rise External Building Window Cleaning and Pest Control Services.
many occasions.
equipment. This will in turn
A recent approach was to focus on zero work accidents
Industrial Division: General maintenance, Mechanical, refractory and painting services of support the company’s drive by maximizing mechanical means through using road
Aluminium Processing Plants, Petrochemical Units, Power Stations and the Industrial Sector. towards regional growth. sweepers, floor scrubbers and mechanical hygiene, thus
Security Division: Guard/security patrols, building/ compound security services. “While we do not see offering a safe work environment to all beneficiaries of the
ourselves as being in direct Khalifa Bin Salman Port.
P O BOX 5871, MANAMA, KINGDOM OF BAHRAIN. | TEL: 17742961/17742962, FAX: 17713691 competition with the UAE,” smswll@batelco.com.bh
smswll@batelco.com.bh Neelsen states, “we are
concentrating our efforts on targeting
countries in the upper Gulf, such as Kuwait,
Seen
Iraq and the Eastern Province of Saudi
Arabia. In doing so we aim to promote
Bahrain as something akin to a distribution
epicentre within the region. Indeed this
is where the geography of the island
plays an important role in helping Bahrain
achieve its mission of becoming much
more visible in the Gulf.”
Another aspect of this mission to increase
Bahrain’s global significance is the cruise
business. While the cruise season in Europe CEO-Marco Neelsen
Contact us today and put your
“Khalifa bin Salman Port is ideally
company in the spotlight! positioned to be the premier transhipment
vincent@bus-ex.com hub for the northern Gulf”
5. Khalifa bin Salman Port (KBSP): APM Terminal
may be over for another year, in the Middle “Looking at current levels,” Neelsen says,
East it is only now entering the first stages “we are seeing an increase in container
of its yearly cycle. For its part, KBSP has volume throughput, driven mainly by
confirmed that it will play host to two regional transhipments, while local growth
cruise liners per week over the coming six continues on both the containerised and
months. Such a development is helping to general cargo side, with projects that were
put Bahrain back on the map as a cruise previously on hold during the global financial
destination. This understandably provides slowdown now starting to come on-stream
the county’s tourism sector with an added as the country finds its feet again. The Free
boost and really highlights the importance Trade Agreement that Bahrain has with the
of the port to Bahrain’s future prosperity. United States has made it an increasingly
“What we want above all else
is to make as many people within
the maritime world as possible
take notice of Bahrain” Car carrier
attractive option for those businesses that In the long term, KBSP plans to transform
are looking to engage with the US market.” itself into a centre for transhipment in the
KBSP’s commitment to the growth of northern Gulf region. “What we want above
Bahrain as a nation can also be seen in all else,” Neelsen enthuses, “is to make as
its employment of a localisation policy. many people within the maritime world as
Of its 530 strong workforce, some 400 possible take notice of Bahrain. In doing so
plus employees are local Bahrainis, giving we believe they will quickly recognise the
the company a localisation rate of more potential this country has when it comes to
than 80 percent, a figure that exceeds its serving this part of the world, and that it
target as set out by the government. “For is from here that we at KBSP can provide
our part as a terminal operator with a the transhipment solutions that assist
global portfolio,” Neelsen states, “our job in a customer’s movements through the
is to come in and run the port effectively, international market.”
while training and grooming young talent
to operate the port. Achieving this is core
For more information about Khalifa bin
to our commitment to the country and, as Salman Port (KBSP): APM Terminal visit:
our productivity results show, we are well www.gop.bh/kbsp.asp
Aluminium shed on the way to succeeding.”