KFC (Kentucky Fried Chicken) is an
American based fast chain company that is
a subsidiary of Yum Brands Inc. among the
leading fast food companies and Franchise
system in the United States and around
the world.
KFC’s Mission Statement: “To maximize
profitability, improve shareholder value
and deliver sustainable growth year after
year.”
Contributes 570 billion dollar to US GDP
each
The US fast food industry has a stiff
competition in market share.
Yum Brands Inc., McDonald’s and Subway
are key players
0%
2%
4%
6%
8%
10%
12%
14%
16%
Pizza parlours Sandwich shops Chicken restaurants
Market Share By Segments
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
McDonalds Yum Brands Inc Subway Wendy's Company Chipotle Others
US Fast Food Industry Market Share
The fast food industry of the United States
overall has employed more than 200000
people which are engaged in different
positions and technical basis.
In KFC almost 20000 people are employed
and the company also has culture of the
outside recruiting and promoting from
within.

Kfc business and industry analysis

  • 2.
    KFC (Kentucky FriedChicken) is an American based fast chain company that is a subsidiary of Yum Brands Inc. among the leading fast food companies and Franchise system in the United States and around the world. KFC’s Mission Statement: “To maximize profitability, improve shareholder value and deliver sustainable growth year after year.”
  • 3.
    Contributes 570 billiondollar to US GDP each The US fast food industry has a stiff competition in market share. Yum Brands Inc., McDonald’s and Subway are key players
  • 4.
    0% 2% 4% 6% 8% 10% 12% 14% 16% Pizza parlours Sandwichshops Chicken restaurants Market Share By Segments
  • 5.
    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% McDonalds Yum BrandsInc Subway Wendy's Company Chipotle Others US Fast Food Industry Market Share
  • 7.
    The fast foodindustry of the United States overall has employed more than 200000 people which are engaged in different positions and technical basis. In KFC almost 20000 people are employed and the company also has culture of the outside recruiting and promoting from within.