This document defines key performance indicators (KPIs) and discusses how to establish them. KPIs are quantifiable metrics that measure how well an organization is achieving its strategic and operational goals. The document provides examples of potential KPIs related to production costs, market research, rework, delivery efficiency, and quality services. It also distinguishes KPIs from other performance evaluation criteria like goals, initiatives, and milestones. Additionally, the document shows how to decompose objectives into KPIs, targets, timeframes and responsibilities to create SMART objectives. Finally, it discusses how establishing clear KPIs can help with improvement, focus, communication, learning and engagement.