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Keynote new ads portfolio IAB - Colloque 2016 - Consumer First

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Digitall Makers
Digitall Makers

Présentation du nouveau portfolio ads de l'IAB pour 2017 - Colloque de l'IAB France 22 novembre 2016

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#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst 15’
#ConsumerFirst AVEC PUB 12sec load time SANS PUB 6sec load time ONFOCUS
#ConsumerFirst 12sec load time = 2.48 pages par session 6sec load time = 3.27 pages par session +30 % pages par session ONFOCUS
#ConsumerFirst ONFOCUS
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst
#ConsumerFirst Desktop Expand Mobile Expand
#ConsumerFirst • • • • • • •
#ConsumerFirst#ConsumerFirst
#ConsumerFirst Pop Up AdsSideways Expand /Hover expand
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst Ad not more than 25% of screen height
#ConsumerFirst
#ConsumerFirst ONFOCUS
#ConsumerFirst VISIBILITÉ VS CPM VISIBILITÉ VS FILL RATE VISIBILITÉ VS RPM AUDIENCE SQUARE ONFOCUS
#ConsumerFirst Contenu 75% Pub 25%
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst
#ConsumerFirst#ConsumerFirst
#ConsumerFirst

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