7 Facebook Strategies To Grow Your Business in 2014

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Get a kickstart on your 2014 Facebook marketing. In this presentation we cover:

• Some of the recent changes to Facebook.
• The value of social media.
• The value of Facebook.
• Creating a social media strategy
• How to use your Facebook cover photo to be one of your strongest marketing tools.
• Creating killer Facebook contests.
• $1 Facebook ad trick shared by some of the top Facebook Marketers that will help increase your exposure.

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7 Facebook Strategies To Grow Your Business in 2014

  1. 1. 7 Facebook Strategies to Grow Your Business in 2014
  2. 2. WHAT WE WILL COVER The Value of Social Media The Value of Facebook Creating a Facebook Strategy 7 Facebook Strategies to Help Grow Your Business #FVSM
  3. 3. @KattStearns #FVSM #FVSM
  4. 4. A Little About Me... #FVSM
  5. 5. Living The Dream #FVSM
  6. 6. Helping Businesses Make Sense of Social Certified Social Media Director Certified HootSuite Professional #FVSM
  7. 7. It is a social world... #FVSM
  8. 8. #FVSM
  9. 9. #FVSM
  10. 10. #FVSM
  11. 11. #FVSM
  12. 12. #FVSM
  13. 13. #FVSM
  14. 14. #FVSM
  15. 15. #FVSM
  16. 16. the new search... #FVSM
  17. 17. Your Own Jimmy Pattison Group #FVSM
  18. 18. There are 2 main reasons why Social Media is so powerful. #FVSM
  19. 19. 2-Way Communication #FVSM
  20. 20. Brand Advocates Invest in your brand’s success Defend your company Align with your core values Spread your message #FVSM
  21. 21. THE LARGEST SOCIAL PLATFORM #FVSM
  22. 22. Facebook Facts • Founded in 2004 • 1.19 Billion (with a “B”) users • 73% of users access Facebook on a mobile device • Average person spends 55 minutes on Facebook • 23 of those minutes are spent in the news feed • 1 of every 5 page views in the United States is on Facebook #FVSM
  23. 23. Why is Facebook such a powerful network? #FVSM
  24. 24. #FVSM
  25. 25. #FVSM
  26. 26. #FVSM
  27. 27. #FVSM
  28. 28. #FVSM
  29. 29. #FVSM
  30. 30. #FVSM
  31. 31. #FVSM
  32. 32. 14% will trust what you say about your business. 80% will trust what someone else says about your business. #FVSM
  33. 33. Does every Facebook post get seen by every fan of your Facebook Page? #FVSM
  34. 34. #FVSM
  35. 35. #FVSM
  36. 36. WHAT IS THE BEST TYPE OF CONTENT? #FVSM
  37. 37. CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE RULES THE ROOST! #FVSM
  38. 38. Find the sweet spot between engagement and sales.
  39. 39. #FVSM
  40. 40. CREATING YOUR SOCIAL STRATEGY #FVSM
  41. 41. #FVSM
  42. 42. Social Strategy 101 1. Why do you want to be on social media? 2. Who is your ideal audience? 3. What does your audience care about? 4. Where are they hanging out online? 5. What are you going to talk about? 6. What are your goals and objectives? 7. Measure, adjust and repeat. #FVSM
  43. 43. 7 FACEBOOK STRATEGIES TO HELP GROW YOUR BUSINESS #FVSM
  44. 44. Tip #1 LINK YOUR PROFILE TO YOUR FAN PAGE #FVSM
  45. 45. #FVSM
  46. 46. #FVSM
  47. 47. #FVSM
  48. 48. #FVSM
  49. 49. Start typing your Fan Page. Max 120 characters in description. #FVSM
  50. 50. Tip #2 The Power Of Facebook Graph Search #FVSM
  51. 51. #FVSM
  52. 52. #FVSM
  53. 53. #FVSM
  54. 54. #FVSM
  55. 55. “Interests liked by fans of “your business page”” “Pages liked by fans of “your competitors page”” “Yoga studios liked by my friends” #FVSM
  56. 56. Tip #3 Remove the Auto Populated Image With Links #FVSM
  57. 57. 78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM
  58. 58. 78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM
  59. 59. #FVSM
  60. 60. #FVSM
  61. 61. Tip #4 USE COVER PHOTOS Cover Photo Pic 851x315 pixels #FVSM
  62. 62. #FVSM
  63. 63. #FVSM
  64. 64. Tip #5 CLEAR CALLS TO ACTIONS #FVSM
  65. 65. #FVSM
  66. 66. Calls to action include: LIKE WATCH COMMENT RESPOND ANSWER BELOW ENTER CLICK SUBMIT VISIT DO YOU AGREE (YES/NO) SHARE #FVSM
  67. 67. Tip #6 RUN FACEBOOK CONTESTS #FVSM
  68. 68. Ideas for Facebook Contests: Comment on a photo. Answer a question. Like a post. Share a post. Post on your page. Tag you in a post. #FVSM
  69. 69. ContestDomination.com #FVSM
  70. 70. #FVSM
  71. 71. #FVSM
  72. 72. #FVSM
  73. 73. Tip #7 $1 Facebook Ad Trick #FVSM
  74. 74. Goal: to Increase reach and engagement with current fans of your page. #FVSM
  75. 75. Boost Post and Facebook Ad Manager #FVSM
  76. 76. Facebook Power Editor More advanced ad design Detailed audience targeting Ad placement (desktop, mobile) Bidding (CPC, CPM, budget etc.) Save ads and campaigns #FVSM
  77. 77. Facebook Power Editor (Only works in Chrome) www.facebook.com/ads/manage/powereditor/
  78. 78. #FVSM
  79. 79. Step 1: Download to Power editor #FVSM
  80. 80. Step 2: Create Campaign #FVSM
  81. 81. Step 2: Create Campaign #FVSM
  82. 82. Step 2: Create Campaign Note: There is no save button. #FVSM
  83. 83. Step 3: Create Ad #FVSM
  84. 84. Step 3: Create Ad #FVSM
  85. 85. Step 3: Create Ad #FVSM
  86. 86. Step 3: Create Ad #FVSM
  87. 87. Step 3: Create Ad #FVSM
  88. 88. Step 3: Create Ad #FVSM
  89. 89. Step 3: Create Ad #FVSM
  90. 90. Step 3: Create Ad #FVSM
  91. 91. Step 4: Upload Ad #FVSM
  92. 92. This will help you get beyond the 4-16% engagement the average Facebook Page currently has. #FVSM
  93. 93. Bonus Tip POST CONSISTENTLY Source: Buddy Media #FVSM
  94. 94. SCHEDULING View in activity log #FVSM
  95. 95. Focus on how do I make their life better rather than trying to interrupt them with your message. #FVSM
  96. 96. It’s no longer B2B or B2C we are all in the business of P2P! #FVSM
  97. 97. THANK YOU! Katt Stearns /KattStearns @KattStearns #FVSM

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