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Jochen Doppelhammer - mobile usage trends & insights 2011
This document summarizes mobile usage trends in 2011, including a decline in SMS usage for events like New Year's greetings and an increase in smartphone adoption. It notes that teens in Western countries are increasingly using messaging apps instead of voice calls for communication and that social networks will help accelerate the growth of mobile VoIP. Overall, it suggests that while SMS and voice calls are not dead, traditional phone calls are declining as users prefer faster, more asynchronous forms of mobile communication like messaging.
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Jochen Doppelhammer - mobile usage trends & insights 2011
- 1. Mobile Usage Trends2011 Trends, Numbers & Insights WebBar goes Mobile Lounge February 16, 2011 Jochen Doppelhammer, Founder & CEO of yuilop
- 2. SMS Alive! ...Voice Dead? Channel Technology User Usage segments trends Illustra=on: Volume Inc. Source: wired.com • US and ESP market insights • Impact of Smartphones and Mobile Internet growth • Future of mobile communica=on Yuilop © Copyright 2011
- 3. 2011 New Yearʼsmessages via SMS dropped 25% in Spain • But 51% of respondents say they s=ll use SMS as primary channel for new years wishes • MMS traffic has actually increased by 50% in 2010 in Spain • Voice call volume is more or less stable • Vodafone clearly states smartphones and social networks as No.1 cause for reduc=on in SMS volume Yuilop © Copyright 2011
- 4. Facebookʼs Mark Zuckerbergon Messaging “…highschool kids don’t use email, it’s to slow they use SMS or facebook …” hMp://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s hMp://www.youtube.com/watch?v=bdzuFG6q63k&feature=related hMp://www.youtube.com/watch?v=wdMelc2OP^&feature=related (CNET First Look: Facebook Messages: Email Killer? Yuilop © Copyright 2011
- 5. US teens, sendingor receiving 3339 texts (SMS) a month hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐apps‐tomorrow/ Yuilop © Copyright 2011
- 6. Texting No.1 cellactivity of US Teens Source: Pew Internet Research | Flowtown Yuilop © Copyright 2011
- 7. US & WorldwideTexting (SMS) Trends Yuilop © Copyright 2011 Source: Pew Internet Research | Flowtown
- 8. But not onlyteens socialize a lot via mobile Source: Flowtown Yuilop © Copyright 2011
- 9. Digital natives andMillenials communication is fast and short … Messaging is • Asynchronous • More private • Less intrusive • “Faster” • Easier Illustra=on: Thomas Ng; Source: hMp://www.wired.com/magazine/2010/12/st_thompson_short_long/ … longer format communication, e.g. Voice still continues to be used, but only for in-depth conversations, emergencies or emotional important events Yuilop © Copyright 2011
- 10. Voice activity hasdecreased 14% among US teens hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐ apps‐tomorrow/ Yuilop © Copyright 2011
- 11. Phone call isdead? … or voice calls declining? Source: hMp://techcrunch.com/2010/11/13/alexia‐phone‐home/, hMp://thenextweb.com/mobile/2011/01/04/voice‐is‐dead‐your‐smartphone‐is‐now‐a‐no=fica=on‐device/ Yuilop © Copyright 2011
- 12. Japan (again) leadingthe way in mobile NTT DoCoMo (Japan) is leading the way with ARPU split shiqed to more than 50% from data revenue, based on change in user behavior, especially among young subscribers, who use increasingly more data instead of talking to each other (Source: Monica Paolini Oct 2010; hMp://www.fiercebroadbandwireless.com/story/paolini‐data‐revenues‐surpass‐voice‐revenues‐docomo/2010‐10‐27) Yuilop © Copyright 2011
- 13. Between 30-40% ofteens in Western World already have a smartphone hMp://blog.nielsen.com/nielsenwire/online_mobile/a‐global‐view‐of‐cellphones‐and‐youth/ Yuilop © Copyright 2011
- 14. More than 30%of user base has smartphones in US … but more than 50% sold are still dumb-phones hMp://blog.nielsen.com/nielsenwire/online_mobile/mobile‐snapshot‐smartphones‐now‐28‐of‐u‐s‐cellphone‐ market/ Yuilop © Copyright 2011
- 15. Social networks willhelp MobileVoIP grow rapidly Mobile VoIP to reach 139 Million users by 2014 … ONLY?! (Source: In‐Stat market analyst Amy Cravens, Feb 2011) • Skype recently reached 25 million concurrent users • Facebook has over 600 million users • Vonage Facebook mobile VoIP applica=on • Google claims 300,000 Android phones are ac=vated daily, all of them can have a mobile VoIP app ac=vated • Google Voice live in US with free calls • T‐Mobile US subscriber use mobile VoIP nearly twice that of total responders Yuilop © Copyright 2011
- 16. Texting is thenew talking! SMS & Voice are not dead, just “phone calls” are! Yuilop © Copyright 2011
- 17. Whatʼs next? …Video Chat?! Free from the start • 7 million users in Germany use video chat via Internet • 14 – 29 years old 21% penetration • Facebook is testing Video calling • Skype is heavily investing • Even Appleʼs Facetime is open to connect for 3rd parties Source: BITKOm study 10. February 2011 Yuilop © Copyright 2011
- 18. Contact Contact: Jochen Doppelhammer Barcelona, Spain @jochendo hMp://yuilop.com/ Yuilop © Copyright 2011