You can increase sales with personalised marketing. Learn how to make your marketing more effective. Take a look at our On Demand Webinar regarding this topic over here: http://info.sana-commerce.com/gb_odw_personalised-marketing-great-communication-better-sales.html

1. Increase web store
conversions through
personalised marketing

2. Stephanie Crompton
Business Development manager
Sana Commerce
Email = s.crompton@sana-commerce.com
Linked In = https://nl.linkedin.com/in/stephaniebutetcrompton/en

3. “By 2018, nearly 70% of
B2B e-commerce sites will
offer personalised
features… surpassing
competitors by 30%”
Gene Alvarez, Gartner

4. More conversions in your
web store through
personalised marketing
• Marketing personalisation 101
• Case study: does it work?
• Why B2B Organisations must
adopt personalisation
• Choosing your e-commerce
partner

5. Personalised marketing 101

6. Examples of personalised marketing
Product recommendations
Abandoned cart emails
Customised welcome messages

7. “We can attribute our
preference for personalised
experiences to two key
factors: desire for control
and information overload.”
Erik devaney, Hubspot

8. Effectiveness of personalised
vs. Unpersonalised content
Source: kissmetrics
0% 3% 17% 48% 32%
Much less
effective
less
effective
About the
same
More
effective
Much More
effective

9. Case study: the
expert institute
• Legal industry
• Personalised one-to-one emails
• Fine-tuned according to
engagement levels

10. Personalisation CASE STUDY
Personalised one-to-one emails
the expert institute
Fine-tuned according to
engagement levels
Legal industry

11. The Expert Institute’S RESULTS
60% email open rate 20% click-through rate 200% increase in conversions

12. Large-scale personalisation
1.6 Million Clients
500,000 Product Lines
2,500 Suppliers
30 Markets
20 Languages
RS Components

13. RC Components’ results
200% increase in conversions

14. 74% of online consumers
become frustrated with
websites that do not
display personalised
content
Janrain study

15. Benefits of personalised marketing
Increased conversions
Efficient communication
Enhanced customer loyalty

16. Getting started with
personalised marketing

17. Understand your
clients

18. Understand your clients
Location
Position within the organisation
Industry
Company size
Previous purchases

19. Web store personalisation
Custom catalogue

20. Web store personalisation
Role segmentation
AUTHORISATION HISTORY

21. Web store personalisation
Contract pricing

22. Web store personalisation
Predictive ordering

23. Web store personalisation
Industry-based content

24. Beyond your web store
Email personalisation
Loyalty programs
Packaging
Phone and chat

25. Learn more about personalised
e-commerce marketing
Book a live demo at
info@sana-commerce.com

26. 100% seamless
integration
FOR MICROSOFT DYNAMICS AND SAP