Learn more about the latest trends in the transactional and direct mail print market, the impact of the pandemic on the market, with a specific focus on trends in the transaction and direct mail print market and the need for greater efficiency.

1. Key Trends and Innovations in Inkjet Printing
February 17, 2021

2. Agenda
• Welcome and introduction - Kevin Marks, BlueCrest
• Trends and insights in inkjet - Marco Boer, IT Strategies
• EvoluJet demonstration - Steve Coburn, BlueCrest
• Questions and answers - All

3. 3
BlueCrest offers solutions across document preparation,
production, and delivery process
Data
processing
Document
composition
Output
management
Data
arriving
Recipient
Production
print
Inserting and
finishing
Postal
optimization &
tracking
Document
storage
Omnichannel
Customer
preference
management
Document
preparation
Mail production
and delivery
Digital
delivery
Closed loop for process
security and integrity
End-to-end
visibility and control

4. www.it-strategies.com
Key Trends and Innovations in Inkjet
Transaction Printing
A Perspective by IT Strategies, Inc.
February 17, 2021
4

5. www.it-strategies.com
Transaction
Bills must be
send and paid
Reminder and
overdue
notices
increase print
volume
Bill senders
want to
dramatically
reduce paper
check
remittances;
push more
aggressively
than before on
e-statements
In-plant
transaction
volume may
be outsourced
Transaction
service
providers will
push to
consolidate
volumes, be of
more value to
customers
5
2020 2021 2022

6. www.it-strategies.com
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017 2018 2019 2020 2021 2022 2023 2024
Toner Inkjet
Transaction Pages
Toner vs. Inkjet WW, 2017-2024
6
0
20
40
60
80
100
120
140
160
180
200
2017 2018 2019 2020 2021 2022 2023 2024
Toner Inkjet
Page = letter-size, simplex image
59%
49%
31% 51%
Billions of pages, WW
42%
58%
+ More pages per statement,
overdue notices, etc.
- Move to electronics data
presentment, especially at
larger financial providers

7. www.it-strategies.com
Toner vs. Inkjet
Toner Inkjet
7

8. www.it-strategies.com
Head winds in Transaction Print
• Shift to electronic data
presentment =
uncertainty
• Aging toner equipment
8
Labor Cost is about to change the forecast

9. www.it-strategies.com
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Mono toner imprinitng
on color offset shell
Inkjet
Offset color shell imprinting vs. full-
color inkjet
Cost/Letter-Size Simplex Page
(Pennies)
Labor
Offset color shell cost
Ink/Toner/Maintenance
Paper
An Overly Simplified Economic Model:
Offset color shell and Toner Imprinting vs. Full-color inkjet
9
0%
20%
40%
60%
80%
100%
Mono toner imprinitng
on color offset shell
Inkjet
Offset color shell imprinting vs. full-
color inkjet
Cost/Letter-Size Simplex Page
(Pennies)
Labor Offset color shell cost
Ink/Toner/Maintenance Paper
Inkjet 40%
potential cost
savings
Note: Variable cost include number of mono toner printers required to create equivalent
volume of output as more productive inkjet, waste associated with outdated offset color
shells, number of operators, and consumable/maintenance cost. Not included is value of
variable color.

10. www.it-strategies.com
An Overly Simplified Economic Model:
Mono Toner vs. Full-color inkjet
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Mono toner Inkjet
Mono toner vs. full-color inkjet
Cost/Letter-Size Simplex Page
(Pennies)
Paper Ink/Toner/Maintenance Labor
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mono toner imprinitng
on color offset shell
Inkjet
Mono toner vs. full-color inkjet
Cost/Letter-Size Simplex Page
(Pennies)
Paper Ink/Toner/Maintenance Labor
Inkjet 28%
potential cost
savings

11. www.it-strategies.com
Color, color everywhere
• Response rate and
client engagement
– Overdue amount in
red text
– Color graphs showing
consumption history,
with recommendations
for options
– Leveraging color for
clearer instructions,
leading to reduction
in call center
inquiries
• Peer pressure
– Look like bigger providers who
are already effectively using
variable inkjet color print
11
~30%
benefit
~50%
benefit
~20%
benefit

12. www.it-strategies.com
2019 2020 2021 2022 2023 2024
Direct Mail 120 106 125 150 176 197
Transaction 119 88 91 100 99 95
0
50
100
150
200
250
300
350
Billions of Pages -WW
Transaction Direct Mail
Ink Jet Pages (billions) by Application WW
2019-2024
CAGR 5%
2019-2024
Blending of transaction
and DM Pages drive
Inkjet growth

13. www.it-strategies.com
Bottom Line
• COVID-19 has exposed the
cost of rigidity in supply chains
• Production inkjet is the only
technology offering flexibility
and cost reductions
• Safe investment
– Proven, growing, upgradable,
automated…
13

14. www.it-strategies.com
EvoluJet Demonstration
14

15. Affordable Capex & Affordable Running Cost
EvoluJet
$
Toner
Consumables
$$$$$
Inkjet
Systems
$$$$$
EvoluJet
$

16. AcceleJet®
• Roll to cut-sheet with
built in finishing
• Up to 328 feet per
minute
• 1200 dpi perceivable
resolution
• 20M monthly duty cycle
• Up to 1000 feet/305
meters per minute to
• Up to 2400 nozzle
per inch native
resolution
• 210M monthly duty
cycle
IntelliJet 42® HD
BlueCrest Color Inkjet Production Print Portfolio
Make your move to higher quality inkjet
Powered by BlueCrest Customer Service and Technical Support
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• Up to 500 feet/152
meters per minute
• Up to 2400 nozzle
per inch native
resolution
• 62M monthly duty
cycle
IntelliJet 20® HD
with HP Brilliant Inks™
• Cut-sheet
• Up to 146 impressions
per minute
• 600 dpi resolution
• Over 2-hours
continuous operation
• 1M monthly duty cycle
NEW EvoluJet™

17. EvoluJet Demonstration
17

18. Questions?
18

19. Learn more at bluecrestinc.com/evolujet
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