A digital era rural communication marketing strategy is how your company intends to communicate a specific message to your rural target audience through various digital means that effectively integrate core elements, i.e., the target, the message, and the medium. Hence there is a need for key marketing strategies for rural communication in the digital era.

2. A digital era rural communication marketing
strategy is how your company wants to
communicate a specific message to your rural
target audience using various digital means
that include the effective integration of
fundamental elements, such as the target,
message, and medium.

3. According to Kantar's Executive Vice
President, By 2025, rural India will have more
internet users than urban India. As a result,
the digital ecosystem will have to evolve to
fulfil the needs of this new demographic.
To reflect this new reality, Digital Rural
Marketers must re-propose and re-plan their
rural marketing strategy and approaches.

4. SOCIAL MEDIA MARKETING
STRATEGY
According to CSE e-governance services data
of 2020,YouTube and Facebook consumed
23418 GB and 17527 GB of Internet data in
rural areas, respectively. This indicates that
both of these social media platforms are rising
in popularity in India's rural areas.

5. By establishing their digital rural marketing
strategy using the YouTube channel,
businesses and rural marketing agencies in
India may easily reach and communicate with
the target population in rural areas. This is
using pictures to communicate the benefits
your products or services will provide, which
is a more effective method.

6. MOBILE ADVERTISING AND
COMMUNICATION STRATEGY
To boost the ROI of marketing activities,
effective rural communication marketing
approaches should focus on right-sizing and
consumer segmentation. Because rural
marketing is mainly done through mobile
devices, enabling mobile search advertising
campaigns, simple navigation, the use of local
languages, adjustable layout, and easy-to-
understand content should all be top
objectives.

7. CONCLUSION
Businesses and Rural Marketing Companies
in India that invest the time to learn about
their customers' journeys and decision-
making processes can improve the
effectiveness of their rural marketing
communication strategy by customizing their
brand message to where their customers are
on their journey.

8. Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606