This document discusses Motivity Marketing, an independent digital marketing agency founded in 2007. It focuses on search, media, and digital strategies for Fortune 500 brands and agencies. The agency consists of professionals focused on thought leadership, innovation, and tactical execution in areas like media buying, public relations, and search marketing. The document goes on to discuss various metrics, rules, theories, practices, creative transitions, implementation, messaging, and ideas related to digital marketing.

1. Rethink
Probable
FACEBOOK A DS M AKE M ONEY
MOTIVITY MARKETING, INC. 1

2. P OWER IN MOTION
 Independent agency, founded April, 2007
 Disciplines include search, media & digital strategy
 Clients include Fortune 500 brands, agencies
 Leadership in the digital marketing industry
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MOTIVITY MARKETING, INC. CONFIDENTIAL

3. W HAT W E D O
Today’s Motivity is a group of
professionals focused on thought
leadership, innovation and exacting tactical
execution.
+ + +
Agency Media Public Relations Search
Buyer Marketer
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Motivity Marketing, Inc. CONFIDENTIAL

4. R EADING
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MOTIVITY MARKETING, INC. CONFIDENTIAL

5. D ISCUSSION
o3 Simple Metrics
o3 Simple Rules
o3 Simple WTLB
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6. S TUPID P EOPLE

7. R ULES
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8. T HEORY + P RACTICE
 What do likes tell us?
 How does that differ from real life?
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9. S HARING
 “Brand” deviates only when practical
knowledge intervenes
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10. C REATIVE TRANSITIONS
Before: Beautiful shot
After: Facebook Ad
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11. I MPLEMENTATION
 Multiple Touch Points

12. T HE B AD T HING
( IN THE BAD PLACE )
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13. M IXED M ESSAGING

14. M IXED M ESSAGING

15. M IXED M ESSAGING

16. S TUPID

17. PARTING S HOTS

18. C OMFORT ?
Source: CNN

19. G OOD IDEAS
 Use, but don’t abuse common sense
 No metric is an island
 Don’t surrender brand equity

20. Y OUR W ELCOME !
info@MotivityMarketing.com
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