Kevin Burrell has provided his professional portfolio containing his academic and work experience. He graduated from the University of Iowa with degrees in Communication Studies and Cinema and Comparative Literature. He later obtained a Master's degree from DePaul University focusing on digital culture, social media, and interactive media. Burrell has work experience in advertising, client services, finance, and public relations. He is proficient in various technical skills including usability testing, video editing, web technologies, and digital advertising tools.
The document discusses a health and wellness resort that aims to help clients rejuvenate their bodies and minds through exercise and a healthy diet. The resort offers various facilities and equipment like a spa, fitness shop, swimming pool and exercise room to promote exercise and proper nutrition. It also outlines qualifications and requirements for staff positions, including computer systems, software, and operational costs needed to manage the business.
Riverview Middle School has 80 staff members serving 640 students in grades 5 through 8 located 45 miles north of Milwaukee and 15 miles west of Sheboygan. The school has a 18.8% subsidized lunch rate and scores an 8 out of 10 on greatschools.org. Research shows that bullying is viewed as a problem by 41% of 6th graders and 55% of 7th graders, with males and females proving inconclusive. In the first 9 months of the school year there were 96 total office referrals, with 5th grade at 21%, 6th grade at 39%, 7th grade at 25%, and 8th grade at 16%. The school plans to join the bullying committee, bring in
Feature Model Management: Smart Operations and Language Support
The tutorial has been presented at MODELS'13 conference: http://models2013.lcc.uma.es/tutorials.html#TT7
Riverview Middle School has 80 staff members serving 640 students in grades 5 through 8 located 45 miles north of Milwaukee and 15 miles west of Sheboygan. The school has a 18.8% subsidized lunch rate and scores an 8 out of 10 on greatschools.org. Research shows that bullying is viewed as a problem by 41% of 6th graders and 55% of 7th graders, with males and females proving inconclusive. In the 2010 school year, there were 96 total office referrals, with 5th grade accounting for 21%, 6th grade 39%, 7th grade 25%, and 8th grade 16%. The school plans to join the bullying committee, bring in guest speakers, have student
This document discusses aspects of global citizenship from a workshop held in March 2010 at Othman Bin Affan School in the United Arab Emirates. It focuses on connecting classrooms around the world to bridge gaps and promote understanding between different cultures and societies. The document examines ideas from Oxfam on how to foster global citizenship.
The document discusses a health and wellness resort that aims to help clients rejuvenate their bodies and minds through exercise and a healthy diet. The resort offers various facilities and equipment like a spa, fitness shop, swimming pool and exercise room to promote exercise and proper nutrition. It also outlines qualifications and requirements for staff positions, including computer systems, software, and operational costs needed to manage the business.
Riverview Middle School has 80 staff members serving 640 students in grades 5 through 8 located 45 miles north of Milwaukee and 15 miles west of Sheboygan. The school has a 18.8% subsidized lunch rate and scores an 8 out of 10 on greatschools.org. Research shows that bullying is viewed as a problem by 41% of 6th graders and 55% of 7th graders, with males and females proving inconclusive. In the first 9 months of the school year there were 96 total office referrals, with 5th grade at 21%, 6th grade at 39%, 7th grade at 25%, and 8th grade at 16%. The school plans to join the bullying committee, bring in
Feature Model Management: Smart Operations and Language Support
The tutorial has been presented at MODELS'13 conference: http://models2013.lcc.uma.es/tutorials.html#TT7
Riverview Middle School has 80 staff members serving 640 students in grades 5 through 8 located 45 miles north of Milwaukee and 15 miles west of Sheboygan. The school has a 18.8% subsidized lunch rate and scores an 8 out of 10 on greatschools.org. Research shows that bullying is viewed as a problem by 41% of 6th graders and 55% of 7th graders, with males and females proving inconclusive. In the 2010 school year, there were 96 total office referrals, with 5th grade accounting for 21%, 6th grade 39%, 7th grade 25%, and 8th grade 16%. The school plans to join the bullying committee, bring in guest speakers, have student
This document discusses aspects of global citizenship from a workshop held in March 2010 at Othman Bin Affan School in the United Arab Emirates. It focuses on connecting classrooms around the world to bridge gaps and promote understanding between different cultures and societies. The document examines ideas from Oxfam on how to foster global citizenship.
The document discusses how the hotel booking industry has been transformed by mobile and online technologies. It describes how online travel agents disrupted the traditional dominance of travel agencies and wholesalers by offering more options, transparency, and flexibility. This led to price wars among online travel agents until rate parity agreements were introduced to protect hotel margins. More recently, same-day booking apps have offered increased flexibility and pricing options by enabling location-based, non-indexable bookings. The presentation concludes by noting the average savings of 28% that same-day booking through HotelQuickly provides compared to online flash deals.
Publication of the weekly electronic CAREC Surveillance Report (CSR FLU) began in June 26 2009. It is produced by the CAREC Surveillance and Response team.
Mobile networking is growing rapidly driven by increases in smartphone and tablet adoption. Video now accounts for over 1/3 of consumer internet traffic. Looking ahead, Huawei sees phones becoming the universal device, driven by improved screens, faster networks, and powerful chipsets. This will enable seamless sharing of content between intelligent devices and real-time HD interactions, including cloud-based multiplayer gaming. Mobile operators can capture this growth through differentiated services focused on social networking, communications, and digital media across multiple screens.
The document compares and contrasts the front covers of two celebrity gossip magazines - NOW and OK!. It analyzes elements like the titles, plugs/teasers, and mode of address used on each cover to grab readers' attention and incentivize purchases. Sales figures are provided showing OK! outsells NOW by over 300,000 copies, which may be partly explained by OK! having broader international distribution.
This document discusses the basic hardware features of the PC, including the processor, memory, registers, keyboard, monitor, disk drives, and other external components. It explains bits and bytes as the fundamental units of digital information storage. Various number systems are covered, including binary, decimal, hexadecimal, and how to convert between them. Storage sizes and numeric data representation in computers are also summarized.
Building a Digital Presence in the Daily Life of the New FamilyDreammachine
This is the presentation of the introductory session of a congress organized by Dreammachine Kids, in Brussels, October 27 2015. The title of the congress was 'Building a Digital Presence in the Daily Life of the New Family'. This presentation sets the scene and pictures the digital life of the new family, as it is in Belgium 2015. Further presentations from the day are available on the Dreammachine Kids account.
Composing your Compositions of Variability Models (Models 2013 presentation)Philippe Collet
Modeling and managing variability is a key activity in a growing number of software engineering contexts. Support for composing variability models is arising in many engineering scenarios, for instance, when several subsystems or modeling artifacts, each coming with their own variability and possibly developed by different stakeholders, should be combined together. In this paper, we consider the problem of composing fea- ture models (FMs), a widely used formalism for representing and reasoning about a set of variability choices. We show that several composition operators can actually be defined, depending on both matching/merging strategies and semantic properties expected in the composed FM. We present four alternative forms and their implementations. We discuss their relative trade-offs w.r.t. reasoning, customizability, traceability, composability and quality of the resulting feature diagram. We summarize these findings in a reading grid which is validated by revisiting some relevant existing works. Our contribution should assist developers in choosing and implementing the right composition operators.
The document discusses several aspects of cultural diversity and their impact on communication. It explores how culture is shaped by various factors like music, behavior, gender, language, religion and more. Some of the key communication challenges discussed are nonverbal cues, stereotypes, different communication and cognitive styles, values and accents. The document emphasizes understanding different cultural needs and perspectives to improve intercultural communication and finding a workplace culture that suits one's own needs and preferences.
El documento describe las actividades realizadas en el CEIP RUIZ DEL PERAL para promover la salud de los estudiantes. El centro ha participado en el Plan de Consumo de Frutas en las Escuelas y ha organizado actividades para fomentar estilos de vida saludables, una alimentación equilibrada y la educación socioemocional entre los estudiantes. El objetivo final es generar conductas que promuevan el bienestar físico, psicológico y social de los estudiantes.
Wonderful is a branding and design agency that offers social media services including audits, strategy development, research, setup, creative content, and daily management of social media accounts. They provide packages ranging from basic to deluxe that include services like social media page setup, graphic design, blog maintenance, audience engagement, and regular consulting. Wonderful's goal is to help clients maximize their success through creative and technical expertise that blends traditional and digital media.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues significantly through new product launches, strategic planning, and business development. He has a proven track record of turning around underperforming business units and boosting profits through pricing optimization, expense management, and performance measurement. Berman has global experience operating in various markets and industries.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues by up to 375% through new product launches, improved pricing strategies, and cross-selling initiatives. He has a track record of turning around underperforming business units from losses into profits through expense management and process improvements. Berman has global experience operating businesses in the US and internationally, and is skilled in areas such as strategic planning, financial management, and developing high-performing teams.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
View event presentation – the evolution of the corporate websiteView Strategic PLC
The corporate website is evolving as communications landscapes change. Technological advancements, ease of access to information, and shifts in stakeholder expectations are driving this evolution. Early corporate websites focused on information but now must manage reputation, crisis situations, recruitment, and reporting while wearing many digital hats. The future may see corporate websites become more customer-focused and integrated with digital strategies that emphasize outreach across channels, brand advocacy, content customization, and thought leadership.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Social media is increasingly prevalent in both personal and professional lives. Over half of UK adults use social networks, and nearly all employees use social media for work. While many organizations block social media access, fewer will do so in the future. Social media allows for new forms of collaboration and value creation through crowdsourcing, crowdfunding, social customer care, and open leadership. Adopting social practices can improve knowledge sharing, problem solving, innovation, and employee engagement. Organizations that embrace social media may see benefits like new products and revenue, better business outcomes, and lower employee turnover.
Wicresoft is a technology staffing and solutions company with a vision to be a trusted partner in the DFW market. It has a majority shareholder in Microsoft Corporation and aims to empower customers and enable career growth for employees. The company has a global presence with offices in North America, Europe, China, and Japan, and plans to expand further in the US with new branches in Atlanta, Chicago, Denver in 2012. It provides IT staffing, consulting, and business process outsourcing services across many industries. Wicresoft emphasizes quality, training, and certifications to ensure it meets high standards and client commitments.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Independent consultants working togetherBryan Cassady
Fast Bridge is a consulting network focused on helping companies with business startups, international expansion, and go-to-market strategies. It has a network of academics, entrepreneurs, and business experts. Fast Bridge differentiates itself by focusing on business execution, working with senior consultants, and linking payments to business results. Its goals are to help partners sell more consulting days and make the process easier through collaboration. Fast Bridge recruits experienced consultants and aims to sell 2000 consulting days in 2012-2013. It plans to generate leads and sales through various marketing activities and standard products while encouraging partners to work together.
The document discusses how the hotel booking industry has been transformed by mobile and online technologies. It describes how online travel agents disrupted the traditional dominance of travel agencies and wholesalers by offering more options, transparency, and flexibility. This led to price wars among online travel agents until rate parity agreements were introduced to protect hotel margins. More recently, same-day booking apps have offered increased flexibility and pricing options by enabling location-based, non-indexable bookings. The presentation concludes by noting the average savings of 28% that same-day booking through HotelQuickly provides compared to online flash deals.
Publication of the weekly electronic CAREC Surveillance Report (CSR FLU) began in June 26 2009. It is produced by the CAREC Surveillance and Response team.
Mobile networking is growing rapidly driven by increases in smartphone and tablet adoption. Video now accounts for over 1/3 of consumer internet traffic. Looking ahead, Huawei sees phones becoming the universal device, driven by improved screens, faster networks, and powerful chipsets. This will enable seamless sharing of content between intelligent devices and real-time HD interactions, including cloud-based multiplayer gaming. Mobile operators can capture this growth through differentiated services focused on social networking, communications, and digital media across multiple screens.
The document compares and contrasts the front covers of two celebrity gossip magazines - NOW and OK!. It analyzes elements like the titles, plugs/teasers, and mode of address used on each cover to grab readers' attention and incentivize purchases. Sales figures are provided showing OK! outsells NOW by over 300,000 copies, which may be partly explained by OK! having broader international distribution.
This document discusses the basic hardware features of the PC, including the processor, memory, registers, keyboard, monitor, disk drives, and other external components. It explains bits and bytes as the fundamental units of digital information storage. Various number systems are covered, including binary, decimal, hexadecimal, and how to convert between them. Storage sizes and numeric data representation in computers are also summarized.
Building a Digital Presence in the Daily Life of the New FamilyDreammachine
This is the presentation of the introductory session of a congress organized by Dreammachine Kids, in Brussels, October 27 2015. The title of the congress was 'Building a Digital Presence in the Daily Life of the New Family'. This presentation sets the scene and pictures the digital life of the new family, as it is in Belgium 2015. Further presentations from the day are available on the Dreammachine Kids account.
Composing your Compositions of Variability Models (Models 2013 presentation)Philippe Collet
Modeling and managing variability is a key activity in a growing number of software engineering contexts. Support for composing variability models is arising in many engineering scenarios, for instance, when several subsystems or modeling artifacts, each coming with their own variability and possibly developed by different stakeholders, should be combined together. In this paper, we consider the problem of composing fea- ture models (FMs), a widely used formalism for representing and reasoning about a set of variability choices. We show that several composition operators can actually be defined, depending on both matching/merging strategies and semantic properties expected in the composed FM. We present four alternative forms and their implementations. We discuss their relative trade-offs w.r.t. reasoning, customizability, traceability, composability and quality of the resulting feature diagram. We summarize these findings in a reading grid which is validated by revisiting some relevant existing works. Our contribution should assist developers in choosing and implementing the right composition operators.
The document discusses several aspects of cultural diversity and their impact on communication. It explores how culture is shaped by various factors like music, behavior, gender, language, religion and more. Some of the key communication challenges discussed are nonverbal cues, stereotypes, different communication and cognitive styles, values and accents. The document emphasizes understanding different cultural needs and perspectives to improve intercultural communication and finding a workplace culture that suits one's own needs and preferences.
El documento describe las actividades realizadas en el CEIP RUIZ DEL PERAL para promover la salud de los estudiantes. El centro ha participado en el Plan de Consumo de Frutas en las Escuelas y ha organizado actividades para fomentar estilos de vida saludables, una alimentación equilibrada y la educación socioemocional entre los estudiantes. El objetivo final es generar conductas que promuevan el bienestar físico, psicológico y social de los estudiantes.
Wonderful is a branding and design agency that offers social media services including audits, strategy development, research, setup, creative content, and daily management of social media accounts. They provide packages ranging from basic to deluxe that include services like social media page setup, graphic design, blog maintenance, audience engagement, and regular consulting. Wonderful's goal is to help clients maximize their success through creative and technical expertise that blends traditional and digital media.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues significantly through new product launches, strategic planning, and business development. He has a proven track record of turning around underperforming business units and boosting profits through pricing optimization, expense management, and performance measurement. Berman has global experience operating in various markets and industries.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues by up to 375% through new product launches, improved pricing strategies, and cross-selling initiatives. He has a track record of turning around underperforming business units from losses into profits through expense management and process improvements. Berman has global experience operating businesses in the US and internationally, and is skilled in areas such as strategic planning, financial management, and developing high-performing teams.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
View event presentation – the evolution of the corporate websiteView Strategic PLC
The corporate website is evolving as communications landscapes change. Technological advancements, ease of access to information, and shifts in stakeholder expectations are driving this evolution. Early corporate websites focused on information but now must manage reputation, crisis situations, recruitment, and reporting while wearing many digital hats. The future may see corporate websites become more customer-focused and integrated with digital strategies that emphasize outreach across channels, brand advocacy, content customization, and thought leadership.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Social media is increasingly prevalent in both personal and professional lives. Over half of UK adults use social networks, and nearly all employees use social media for work. While many organizations block social media access, fewer will do so in the future. Social media allows for new forms of collaboration and value creation through crowdsourcing, crowdfunding, social customer care, and open leadership. Adopting social practices can improve knowledge sharing, problem solving, innovation, and employee engagement. Organizations that embrace social media may see benefits like new products and revenue, better business outcomes, and lower employee turnover.
Wicresoft is a technology staffing and solutions company with a vision to be a trusted partner in the DFW market. It has a majority shareholder in Microsoft Corporation and aims to empower customers and enable career growth for employees. The company has a global presence with offices in North America, Europe, China, and Japan, and plans to expand further in the US with new branches in Atlanta, Chicago, Denver in 2012. It provides IT staffing, consulting, and business process outsourcing services across many industries. Wicresoft emphasizes quality, training, and certifications to ensure it meets high standards and client commitments.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Independent consultants working togetherBryan Cassady
Fast Bridge is a consulting network focused on helping companies with business startups, international expansion, and go-to-market strategies. It has a network of academics, entrepreneurs, and business experts. Fast Bridge differentiates itself by focusing on business execution, working with senior consultants, and linking payments to business results. Its goals are to help partners sell more consulting days and make the process easier through collaboration. Fast Bridge recruits experienced consultants and aims to sell 2000 consulting days in 2012-2013. It plans to generate leads and sales through various marketing activities and standard products while encouraging partners to work together.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
This document provides guidance on developing an effective marketing strategy. It discusses developing customer intimacy, clear branding, and measuring meaningful ROI. The marketing elements involve phasing strategy, tactics, and execution to deliver results. Strategic goals include respectful engagement and valuable solutions. Decision making uses statistics, ROI metrics, and research. The plan outlines tactical channels, a strategic mind map, and "wow factors" like scratch campaigns and apps to generate interest. The conclusion emphasizes hitting revenue targets through social media, branding, campaign building, and relevant daily content.
2. Contents
Academic Achievement:
University of Iowa 3
DePaul University 4
Work Experience:
HP@OMG 5-7
Oce Business Services 8 5
Chicago Title 9
The Ability 10
Accomplishments and Work Samples:
CIMA - Chicago Interactive 11
Marketing Association 12
Technical Skills 13
Thank You 14
Kevin Burrell
2714 North Sawyer Avenue, Chicago, Illinois 60647
(319) 573-8561• Kevin_n_burrell@yahoo.com
3. Academic Achievement
University of Iowa
Graduate
• Graduated May 2005 as a double
major
i. Communication Studies &
Cinema and Comparative
Literature
• Honors graduate in
Communication Studies
• Coursework
i. Critical Media Studies
ii. Media Production
iii. Business, Interpersonal &
Group Communication
4. Academic Achievement
Master’s Student DePaul
University
• Examined digital culture with an
emphasis on streaming video, social
media, and interactive media, like
augmented reality (AR)
• Explored the social implications of
agency over TV, Mobile, IPTV and new
media like Augmented Reality. Digital and Agency and Future of
HD Interactivity Media?
Television
• Coursework
i. Critical Media Studies
ii. Qualitative Sociology
iii. Human Computer Interaction
iv. Advertising, Marketing and
Public Relations
Graduated:
November/2010
5. Work Experience: Advertising
HP@OMG (Omnicom
Media Group)
• Collaborated with account
management and creative teams
to plan and execute display and
lead generation campaigns on a
quarterly basis.
• Managed media buying, flighting,
billing, and co-opt claiming
processes.
• Generated and analyzed media
performance reports using Third
Party Ad Serving tools, and
syndicated advertising research.
• Meet with media sales reps and
industry representatives on a
regular basis to pursue ideas that
strategically align with the client’s
business.
6. Work Experience: Advertising
HP@OMG (Omnicom
Media Group)
• Stewarded the creation of high
impact custom units – units built
by our site partners and approved
by our creative team
7. Work Experience: Advertising
HP@OMG (Omnicom • Within one year quadrupled the number
of campaigns from 6 to 25 and doubled
Media Group) media spending from $2,277 million to
$5,323 million
$6,000 30
Includes estimated spend for
$5,323
$5,000 $4,774 $4,700 25
$4,508 25
23
$4,000 21
20
$2,978 18
$3,000 15
$2,277 14
$2,000 10
6
$1,000 5
$0 0
Q1 Q2 Q3 Q4 Q1 Q2
2011 2012
Total Spend # Campaigns
8. Work Experience: Client Services
Oce Business Services
• Established systems and
processes for client
communication and billing
reconciliation
• Only employee cross trained on
all 8 Advocate Health Care sites, a
top 10 client
• Oce Employee of the Month
January 2009
9. Work Experience: Finance and Analytical
Chicago Title
• Honed finance and analytical
skills working on Trump Tower
account
• Increased departmental output by
25% supporting an understaffed
department
• Disbursed checks and approved
wire transfers worth $200,000
dollars
Trump Towers Chicago, IL.
10. Work Experience: Advertising and PR
The Ability
• Managed social media
campaigns and distributed
content across
Myspace, Facebook, Twitter
• Monitored social media
campaigns using tools like
Google Alerts, Twitter
Search, and Board Tracker
• Helped to launch The
Ability's “Rockability”
clothing line
• Lowered media costs by
50% using a cross
promotion strategy
11. Professional Accomplishments:
Advertising and PR
Chicago Interactive
Marketing Association
(CIMA)
CIMA 2008 Service Award
• Actively volunteered to learn
more about interactive
advertising and build a social
network
• In 2008, my volunteer efforts
with CIMA led to earning their
annual service award
12. Technical Skills:
1. Usability Testing
2. Final Cut Pro
3. Microsoft Office Suite
4. HTML
5. Double Click for Advertisers
• Media Visor
6. Donovan Data Systems
13. Thank you
for your time and
consideration!
Kevin Burrell
2714 North Sawyer Avenue, Chicago, Illinois 60647
(319) 573-8561• Kevin_n_burrell@yahoo.com