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Professional Portfolio
Kevin Burrell

2714 North Sawyer Avenue, Chicago, Illinois 60647
(319) 573-8561• Kevin_n_burrell@yahoo.com
Contents
Academic Achievement:
        University of Iowa           3
        DePaul University            4


Work Experience:
         HP@OMG                      5-7
        Oce Business Services        8     5
         Chicago Title               9
        The Ability                  10


Accomplishments and Work Samples:
        CIMA - Chicago Interactive   11
        Marketing Association        12
        Technical Skills             13
Thank You                            14

        Kevin Burrell
        2714 North Sawyer Avenue, Chicago, Illinois 60647
        (319) 573-8561• Kevin_n_burrell@yahoo.com
Academic Achievement
                  University of Iowa
                      Graduate
               • Graduated May 2005 as a double
               major
                    i. Communication Studies &
                       Cinema and Comparative
                       Literature

               • Honors graduate in
               Communication Studies

               • Coursework
                   i. Critical Media Studies
                   ii. Media Production
                   iii. Business, Interpersonal &
                        Group Communication
Academic Achievement
   Master’s Student DePaul
         University
• Examined digital culture with an
emphasis on streaming video, social
media, and interactive media, like
augmented reality (AR)

• Explored the social implications of
agency over TV, Mobile, IPTV and new
media like Augmented Reality.           Digital and   Agency and      Future of
                                           HD         Interactivity    Media?
                                        Television
• Coursework
    i. Critical Media Studies
    ii. Qualitative Sociology
    iii. Human Computer Interaction
    iv. Advertising, Marketing and
         Public Relations
 Graduated:
 November/2010
Work Experience: Advertising
                      HP@OMG (Omnicom
                        Media Group)
                    • Collaborated with account
                    management and creative teams
                    to plan and execute display and
                    lead generation campaigns on a
                    quarterly basis.
                    • Managed media buying, flighting,
                    billing, and co-opt claiming
                    processes.
                    • Generated and analyzed media
                    performance reports using Third
                    Party Ad Serving tools, and
                    syndicated advertising research.
                    • Meet with media sales reps and
                    industry representatives on a
                    regular basis to pursue ideas that
                    strategically align with the client’s
                    business.
Work Experience: Advertising
                      HP@OMG (Omnicom
                        Media Group)
                    • Stewarded the creation of high
                    impact custom units – units built
                    by our site partners and approved
                    by our creative team
Work Experience: Advertising
HP@OMG (Omnicom                    • Within one year quadrupled the number
                                   of campaigns from 6 to 25 and doubled
  Media Group)                     media spending from $2,277 million to
                                   $5,323 million
 $6,000                                                                                               30
                                                              Includes estimated spend for
                                                                                             $5,323

 $5,000                                            $4,774          $4,700                             25
                                   $4,508                                                      25
                                                                      23
 $4,000                                             21
                                                                                                      20


                   $2,978            18
 $3,000                                                                                               15

          $2,277     14
 $2,000                                                                                               10

            6
 $1,000                                                                                               5



    $0                                                                                                0

           Q1       Q2              Q3              Q4               Q1                       Q2

                            2011                                               2012
                                     Total Spend     # Campaigns
Work Experience: Client Services

                       Oce Business Services

                     • Established systems and
                     processes for client
                     communication and billing
                     reconciliation
                     • Only employee cross trained on
                     all 8 Advocate Health Care sites, a
                     top 10 client
                     • Oce Employee of the Month
                     January 2009
Work Experience: Finance and Analytical
                                     Chicago Title



                             • Honed finance and analytical
                             skills working on Trump Tower
                             account
                             • Increased departmental output by
                             25% supporting an understaffed
                             department
                             • Disbursed checks and approved
                             wire transfers worth $200,000
                             dollars


 Trump Towers Chicago, IL.
Work Experience: Advertising and PR
                                The Ability



                         • Managed social media
                         campaigns and distributed
                         content across
                         Myspace, Facebook, Twitter
                         • Monitored social media
                         campaigns using tools like
                         Google Alerts, Twitter
                         Search, and Board Tracker
                         • Helped to launch The
                         Ability's “Rockability”
                         clothing line
                         • Lowered media costs by
                         50% using a cross
                         promotion strategy
Professional Accomplishments:
Advertising and PR
                        Chicago Interactive
                       Marketing Association
                             (CIMA)
                     CIMA 2008 Service Award
                     • Actively volunteered to learn
                     more about interactive
                     advertising and build a social
                     network
                     • In 2008, my volunteer efforts
                     with CIMA led to earning their
                     annual service award
Technical Skills:
                    1.   Usability Testing

                    2.   Final Cut Pro

                    3.   Microsoft Office Suite

                    4.   HTML

                    5.   Double Click for Advertisers
                          • Media Visor

                    6.   Donovan Data Systems
Thank you
        for your time and
          consideration!

Kevin Burrell
2714 North Sawyer Avenue, Chicago, Illinois 60647
(319) 573-8561• Kevin_n_burrell@yahoo.com

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Kevin Portfolio (Breif) 12.18.11

  • 1. Professional Portfolio Kevin Burrell 2714 North Sawyer Avenue, Chicago, Illinois 60647 (319) 573-8561• Kevin_n_burrell@yahoo.com
  • 2. Contents Academic Achievement: University of Iowa 3 DePaul University 4 Work Experience: HP@OMG 5-7 Oce Business Services 8 5 Chicago Title 9 The Ability 10 Accomplishments and Work Samples: CIMA - Chicago Interactive 11 Marketing Association 12 Technical Skills 13 Thank You 14 Kevin Burrell 2714 North Sawyer Avenue, Chicago, Illinois 60647 (319) 573-8561• Kevin_n_burrell@yahoo.com
  • 3. Academic Achievement University of Iowa Graduate • Graduated May 2005 as a double major i. Communication Studies & Cinema and Comparative Literature • Honors graduate in Communication Studies • Coursework i. Critical Media Studies ii. Media Production iii. Business, Interpersonal & Group Communication
  • 4. Academic Achievement Master’s Student DePaul University • Examined digital culture with an emphasis on streaming video, social media, and interactive media, like augmented reality (AR) • Explored the social implications of agency over TV, Mobile, IPTV and new media like Augmented Reality. Digital and Agency and Future of HD Interactivity Media? Television • Coursework i. Critical Media Studies ii. Qualitative Sociology iii. Human Computer Interaction iv. Advertising, Marketing and Public Relations Graduated: November/2010
  • 5. Work Experience: Advertising HP@OMG (Omnicom Media Group) • Collaborated with account management and creative teams to plan and execute display and lead generation campaigns on a quarterly basis. • Managed media buying, flighting, billing, and co-opt claiming processes. • Generated and analyzed media performance reports using Third Party Ad Serving tools, and syndicated advertising research. • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that strategically align with the client’s business.
  • 6. Work Experience: Advertising HP@OMG (Omnicom Media Group) • Stewarded the creation of high impact custom units – units built by our site partners and approved by our creative team
  • 7. Work Experience: Advertising HP@OMG (Omnicom • Within one year quadrupled the number of campaigns from 6 to 25 and doubled Media Group) media spending from $2,277 million to $5,323 million $6,000 30 Includes estimated spend for $5,323 $5,000 $4,774 $4,700 25 $4,508 25 23 $4,000 21 20 $2,978 18 $3,000 15 $2,277 14 $2,000 10 6 $1,000 5 $0 0 Q1 Q2 Q3 Q4 Q1 Q2 2011 2012 Total Spend # Campaigns
  • 8. Work Experience: Client Services Oce Business Services • Established systems and processes for client communication and billing reconciliation • Only employee cross trained on all 8 Advocate Health Care sites, a top 10 client • Oce Employee of the Month January 2009
  • 9. Work Experience: Finance and Analytical Chicago Title • Honed finance and analytical skills working on Trump Tower account • Increased departmental output by 25% supporting an understaffed department • Disbursed checks and approved wire transfers worth $200,000 dollars Trump Towers Chicago, IL.
  • 10. Work Experience: Advertising and PR The Ability • Managed social media campaigns and distributed content across Myspace, Facebook, Twitter • Monitored social media campaigns using tools like Google Alerts, Twitter Search, and Board Tracker • Helped to launch The Ability's “Rockability” clothing line • Lowered media costs by 50% using a cross promotion strategy
  • 11. Professional Accomplishments: Advertising and PR Chicago Interactive Marketing Association (CIMA) CIMA 2008 Service Award • Actively volunteered to learn more about interactive advertising and build a social network • In 2008, my volunteer efforts with CIMA led to earning their annual service award
  • 12. Technical Skills: 1. Usability Testing 2. Final Cut Pro 3. Microsoft Office Suite 4. HTML 5. Double Click for Advertisers • Media Visor 6. Donovan Data Systems
  • 13. Thank you for your time and consideration! Kevin Burrell 2714 North Sawyer Avenue, Chicago, Illinois 60647 (319) 573-8561• Kevin_n_burrell@yahoo.com