The document discusses how the hotel booking industry has been transformed by mobile and online technologies. It describes how online travel agents disrupted the traditional dominance of travel agencies and wholesalers by offering more options, transparency, and flexibility. This led to price wars among online travel agents until rate parity agreements were introduced to protect hotel margins. More recently, same-day booking apps have offered increased flexibility and pricing options by enabling location-based, non-indexable bookings. The presentation concludes by noting the average savings of 28% that same-day booking through HotelQuickly provides compared to online flash deals.

1. MoMo Bangkok
How „Mobile“
Transforms an Industry
Tomas Laboutka!
@tlaboutka!
!
CEO HotelQuickly!
hotelquickly.com

2. Flashback

3. Our parents..
8 months
4 months
Trip
First meeting !
with agent
t
Travel Agency sends
holiday catalogue
Flight & hotel confirmed
6 months

4. Pre - .com
Market dominated by!
Market attributes:!
•
Travel agents!
•
highly fragmented!
•
Whole sellers
•
very in-transparent

5. calls for.. DISRUPTION

6. Online Travel Agents (OTA)
❖
more offers than any traditional travel agency!
❖
transparent pricing / cheaper rates!
❖
easy selection of hotels with filters!
❖
objective reviews by travelers!
❖
less need to plan ahead

7. 2
race to scale!
—> M&A
1
best product!
—> IT
How to become a
successful OTA
best prices!
—> price pressure
4
stay top of mind!
—> marketing
3

8. 4. Price Pressure
❖
more transparency!
❖
little differentiation!
❖
pressure on hotel margins
calls for.. PROTECTION

9. Introduction of
Rate Parity Agreements
❖
protects hotel margins from OTA price war!
❖
enables everyone to offer the best price!
❖
differentiation by service rather than price advantages

11. Flashback

12. Our older siblings..
3 weeks
Trip
Reading reviews on
TripAdvisor, browsing blogs
t
Flight & hotel confirmed
…dominance by OTAs
6 weeks

13. pre .com
❖
Hotels in driver seat!
❖
Pricing dependent on production of travel agent
post .com
❖
OTAs in driver seat!
❖
Price fixing due to rate parity agreements

14. calls for.. DISRUPTION

15. Same-day booking apps
❖
location based!
increased relevance!
❖
non-crawlable!
no meta indexing!
❖
closed user group!
pricing flexibility!
❖
last minute
demand driven

16. Regained Flexibility
mobile
Apps
online
OTAs & own website
offline
Tours & packages
Full flexibility!
Low volume
Price fixing!
Big volume
Full flexibility!
Low volume

17. Present

18. Us..
3 days
Trip
t
Flight booked
same day
…fully flexible
Hotel booked

19. What’s in it for us?

20. -28% from the cheapest flash-deal online*
*full month avg. in Jan 2014

21. Q&A
To get 500 THB starting credit, !
enter MOMOBKK in your HotelQuickly app