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Hotel Quickly - Momo #8
The document discusses how the hotel booking industry has been transformed by mobile and online technologies. It describes how online travel agents disrupted the traditional dominance of travel agencies and wholesalers by offering more options, transparency, and flexibility. This led to price wars among online travel agents until rate parity agreements were introduced to protect hotel margins. More recently, same-day booking apps have offered increased flexibility and pricing options by enabling location-based, non-indexable bookings. The presentation concludes by noting the average savings of 28% that same-day booking through HotelQuickly provides compared to online flash deals.
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Hotel Quickly - Momo #8
- 1. MoMo Bangkok How „Mobile“ Transformsan Industry Tomas Laboutka! @tlaboutka! ! CEO HotelQuickly! hotelquickly.com
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- 3. Our parents.. 8 months 4months Trip First meeting ! with agent t Travel Agency sends holiday catalogue Flight & hotel confirmed 6 months
- 4. Pre - .com Marketdominated by! Market attributes:! • Travel agents! • highly fragmented! • Whole sellers • very in-transparent
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- 6. Online Travel Agents(OTA) ❖ more offers than any traditional travel agency! ❖ transparent pricing / cheaper rates! ❖ easy selection of hotels with filters! ❖ objective reviews by travelers! ❖ less need to plan ahead
- 7. 2 race to scale! —>M&A 1 best product! —> IT How to become a successful OTA best prices! —> price pressure 4 stay top of mind! —> marketing 3
- 8. 4. Price Pressure ❖ moretransparency! ❖ little differentiation! ❖ pressure on hotel margins calls for.. PROTECTION
- 9. Introduction of RateParity Agreements ❖ protects hotel margins from OTA price war! ❖ enables everyone to offer the best price! ❖ differentiation by service rather than price advantages
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- 12. Our older siblings.. 3weeks Trip Reading reviews on TripAdvisor, browsing blogs t Flight & hotel confirmed …dominance by OTAs 6 weeks
- 13. pre .com ❖ Hotels indriver seat! ❖ Pricing dependent on production of travel agent post .com ❖ OTAs in driver seat! ❖ Price fixing due to rate parity agreements
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- 15. Same-day booking apps ❖ locationbased! increased relevance! ❖ non-crawlable! no meta indexing! ❖ closed user group! pricing flexibility! ❖ last minute demand driven
- 16. Regained Flexibility mobile Apps online OTAs &own website offline Tours & packages Full flexibility! Low volume Price fixing! Big volume Full flexibility! Low volume
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- 18. Us.. 3 days Trip t Flight booked sameday …fully flexible Hotel booked
- 19. What’s in itfor us?
- 20. -28% from thecheapest flash-deal online* *full month avg. in Jan 2014
- 21. Q&A To get 500THB starting credit, ! enter MOMOBKK in your HotelQuickly app