Semiotic Analysis of Sports Image in Social Media

1. A STUDY ON SEMIOTIC ANALYSIS
OF SPORTS IMAGE IN SOCIAL
MEDIA
Presented by
Prof. Ketan Vira
Associate Professor – GNVS Institute of
Management

3. INTRODUCTION
•Semiotics is the study of signs & symbols and
their use or interpretation

4. SIGNS
ICON INDEX
SYMBOL

5. CONTD…

6. CONTD…
DENOTATION CONNOTATION
 Literal meaning of a
word
 Represents various social
overtones, cultural
implications or emotional
meaning within a sign

7. SCOPE OF STUDY

8. INCREASING USE
OF IMAGES

9. RESEARCH METHODOLOGY
• Use of semiotic analysis
• Images analyzed
• 2 sets of 2 images
• Total 4 images have been analyzed

10. ANALYSIS

11. VIRAT KHOLI
59K ON FACEBOOK 370K ON FACEBOOK
OLDER IMAGE RECENT IMAGE
• Enjoying the moment with
power and emotion.
• Aggressively acting to the spur
of the moment
• Less popular for his fielding
abilities
• Being pumped up
• Drives the crowd crazy at
their feet.
• More popular
• More passionate
• Leads as a role model
while batting.

12. PREMIER LEAGUE LOGO
PREVIOUS LOGO CURRENT LOGO
• Displays the main sponsor of
English Premier League
• It has equity in its own able
silhouette
• This version of the lion is
definitely more regal, more
engaging and a lot more
confident
• Simplicity and confidence;
it has nobility and
modernity
• Clearly, it’s digital first, with
their choice of colours,
which are RGB colours, not
print based. It’s made for
devices and TV, not print.
• The crown makes it look
more accessible.

13. FINDINGS & RESULTS

14. • Images connote beyond the presentation of a person
• Aggression depicted in both the cases although the
reasons are different.
• Positive connotation characterized the appearance of
Virat Kholi such as achievement, power, control,
success, willingness and satisfaction.
• It is also to be noticed that sports person performance
is based on inner aggression which is depicted through
facial expressions.

15. • Lion symbolizes King, irrespective of changes the
identity remains intact
• New Logo has potential of relating it to new
sponsors
• EPL’s independent identity is created
• More applicable with growth of digital media and
reducing demand for print.

16. RESEARCH DELIVERABLES
• In times to come Semiotics will play an
important role in research, advertising, media,
sports marketing etc.
• Increasing role of visual and image in media
calls for increasing need of Semiotics.