The document provides information about the audience profile, images, words, colors, layout, and captions used in Kerrang! magazine. It states that Kerrang!'s circulation is 38,556 with a readership of 345,000 in the UK. The main demographic is ages 25 and under, with 51% of the socio-economic status being C2DE. Images in the magazine typically feature bands or artists against simple backgrounds and use of black and white allows for contrast. The language is informal while captions add humor. Audience feedback is gathered through focus groups, panels, and product testing.

1. KERRANG!
APPEALING TO THEIR AUDIENCE.

2. AUDIENCE PROFILE
• THE CIRCULATION OF
KERRANG! IN THE UK IS
38,556, WITH A
READERSHIP OF 345,000
• SOCIO-ECONMIC STATUS
IS 48% ABC1. THIS
ACTUALLY SHOWS THEIR
MAIN SOCIO-ECONOMIC
STATUS AUDIENCE IS
C2DE. WHICH CAN BE
SEEN AS A NEGATIVE
THING DUE TO
ADVERTISING & MONEY
CAN BE A PROBLEM. THEY
CLAIM THOUGH THAT
THEIR AUDIENCE ARE
HEAVY MUSIC
CONSUMERS (PURCHASE
IT OFTEN).
• MEAN AGE 25. THEY CLAIM
TO REACH MORE YOUNG

3. IMAGES
THE IMAGES IN KERRANG! USUALLY
CONSIST OF A BAND OR ROCK ARTIST
POSING AGAINST A SIMPLE
BACKGROUND – NOT VERY STYLISED ON
THE FRONT COVER. THIS COULD
REPRESENT HOW ROCK ARTISTS ARE
‘JUST ABOUT THE MUSIC’. ONCE YOU
GET INSIDE THE MAGAZINE, YOU CAN
FIND MORE INTERESTING & EYE
CATCHING STYLIZED IMAGES WHICH
PUSH A CERTAIN BONDARY – LIKE THE
PHOTO BELOW. OFTEN, YOU WILL ALSO
FIND THE LEAD SINGER OF THE BAND IS
THE MOST PROMINENT OR MORE
FORWARD PERSON N THE PHOTOGRAPH
E.G. HAYLEY WILLIAMS WITH PARAMORE.
THE PHOTOGRAPHS WORK ALONG SIDE
THE TEXT, WITH THE IMAGE OBVIOULSY
LINKED TO THE TEXT E.G. AN INTERVIEW
WITH A BAND WILL FEATURE PHOTOS OF

4. WORDS
(CODES & CONVENTIONS & MODES OF ADDRESS)
• THE LANGUAGE USED IN KERRANG! IS
INFORMAL, ALMOST LIKE YOU WERE CHATTING
TO A FRIEND. THIS COULD BE DUE TO THE
FACT THEIR SOCIO-ECONOMIC STATUS IS 51%
C2DE, WHICH IS LINKED TO A LOWER LEVEL OF
EDUCATION. ALTHOUGH SOME OF THE
WORDS THEY YOU ARE UNCOMMON. THEY
HAVE CREATED A LEVEL OF ALMOST FOOLING
THEIR READER INTO THINKING THEIR WRITING
IS OF A HIGH LEVEL BY INCLUDING SUCH
WORDS.
• A LOT OF TEXT IS FEATURED IN THE
MAGAZINE. THIS COULD BE DUE TO THE FACT
THERE IS A LOT TO SAY OR BECAUSE IT
COVERS A LOT & THEY WANT TO REACH OUT &
INTEREST AS MANY PEOPLE AS POSSIBLE.

5. COLOURS
• THE COLOURS USED IN
KERRANG! MAGAZINE ARE
PREDOMINATLY BLACK &
WHITE. THESE COLORS
ALLOW A CONTRAST
WITHOUT THEM BEING
TOO BRIGHT, WHICH
CONNOTES ROCK MUSIC
& THEIR MAGAZINE IN
GENERAL.
• SOMETIMES ANOTHER
COLOUR WILL BE USED
ALONGSIDE THESE
COLOULS (USUALLY ONE,
BUT SOMETMES TWO).
THIS ALLOWS CERTAIN,
IMPORTANT ASPECTS OF

6. LAYOUT
•
•
THE LAYOUT OF KERRANG! MAGAZINE IS PRETTY
SIMPLE, WITH STYLIZED PHOTOGRAPHS TAKING
UP AROUND 2/3rds OF THE PAGE. THIS COULD
LINK TO THE AUDIENCE AS THEY MAY PREFER
LOOKING AT PHOTOGRAPHS THAN ACTUALLY
READING THE MAGAZINE. THE TITLE OF THE
ARTICLES AE USUALLY QUITE LARGE. THIS IS
OBVIOUSLY THE MAIN STORY IN THE MAGAZINE.
THE COVER OF THE MAGAZINE IS LAYED OUT
DIFFERENTLY. ON THIS PARTICULAR COVER, IT
KIND OF LOOKS LIKE ORDERED CIAOS IN A WAY
AS EVERYTHING E.G. THE TEXT LOOKS A LITLE

7. CAPTIONS
CAPTIONS ARE USED ON SOME OF
THE SMALLER PHOTOS ON
KERRANG! THEY HELP TO
DESCRIBE WHAT IS GOING ON THE
THE PHOTOGRAPHS. THERE IS A
SLIGHT HUMOUR TO WHAT THEY
WRITE ALONGSIDE THE IMAGES
E.G. THE IMAGE ON THE BOTTOM
LEFT HAS THE CAPTION ‘RODDY
BOTTUM ABOUT TO PUNCH HIS
KEYBOARD RIGHT INTO ITS BIG
DUMB FACE’. THIS OVERALL LINKS
TO WHAT THE AUDIENCE WILL
WANT TO READ, AS THEY WANT TO
BE HUMOURED SLIGHTLY, WHICH IS
WHAT KERRANG! DO THROUGHOUT
THE WHOLE OF THEIR
PUBLICATION.

8. AUDIENCE FEEDBACK
• KERRANG! CAN GET AUDIENCE FEEDBACK A NUMBER OF
WAYS, WITH PROS & CONS
• FOCUS GROUPS – THIS IS A GROUP OF PEOPLE THAT WILL
BE SHOWN A PRODUCT E.G. A MAGAZINE & WILL BE ASKED
THEIR OPINION ON IT. HONESTY IS KEY IN THIS AS YOU WILL
WISH TO IMPROVE FROM THEIR COMMENTS & YOU WILL NOT
BE ABLE TO IMPROVE IF THEY ARE NOT HONEST.
• AUDIENCE PANELS – THIS IS A REGULAR, USUALLY LARGE
GROUP OF PEOPLE THAT WILL BE CONTACTED ABOUT A
SERVICE OR PRODUCT. BECAUSE THESE GROUPS ARE
REGULAR, THEY ARE GIVING YOU FEEDBACK THAT CAN BE
TRUSTED & YOU GAIN HOW THEY LIKE CHANGES TO YOUR
PRODUCT & STILL GIVE YOU CONSTRUCTIVE CRITISISM
• TRIALING – TRIALING & TESTING A PRODUCT BEFORE IT IS
RELEASED IS AN EFFECTIVE WAY TO MAKE CHANGES TO A
PRODUCT BEFORE IT IS FULLY AVAILABLE TO THE PUBLIC.
ALL OF THE ABOVE CAN WORK TOGETHER TO PRODUCE A
HOPEFULLY SUCCESSFUL PRODUCT. ONCE THE PRODUCT IS