Kerala floods case study automated two-way crisis communication
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EmReach presented on its enterprise notification system and how it helped organizations and individuals during the 2018 Kerala floods in India. The floods caused massive damage and disruption, with over 1 million people evacuated. EmReach allowed organizations to quickly account for employees, identify those needing assistance, and send helpful notifications to thousands of people. It also helped government agencies and relief groups communicate with displaced civilians. EmReach demonstrated the importance of having an automated, reliable, and multi-channel communication plan in place for future disasters.
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Kerala floods case study automated two-way crisis communication
- 1. www.emreach.com 1 Continuity & Resilience (CORE) ISO 22301 CERTIFIED CONSULTING FIRM Presentations by speakers at the 7th India Business & IT Resilience Summit December 6, 2018 | Hyderabad, India Our Contact Details: UAE INDIA Continuity and Resilience Tel: +971 2 6594006 PO Box: 25722, Abu Dhabi, United Arab Emirates Website: www.coreconsulting.ae Email: info@continuityandresilience.com Continuity and Resilience Level 15,Eros Corporate Tower Nehru Place ,New Delhi-110019 Tel: +91 11 41055534 | Fax: ++91 11 41055535 Website: www.continuityandresilience.com Email: info@continuityandresilience.com
- 2. www.emreach.com 2 Kerala Floods Case Study - Automated two-way Crisis Communication Dhaval Kapasi Co-Founder, Emreach
- 3. www.emreach.com 3 Agenda 02 03 04 01 Challenges faced by Organizations and People in general EmReach ENS Case Study Customers & Ad-Hoc Organizations, Success Stories How to prepare for a next disaster? Approach, Strategy and Plan Kerala Floods Key Facts
- 4. www.emreach.com 4 Kerala Flood 2018 - Facts 483 Death Toll 1 million Evacuated 15 Missing $3 billion Property DamageEven as the state prepares to mount a massive rehabilitation An approximate estimate of the loss is more than the annual outlay of Kerala People have died since the floods ravaged Kerala People were evacuated, mainly from Chengannur, Pandanad, Aranmula, Aluva, Chalakudy, Kuttanad and Pandalam
- 5. www.emreach.com 5 Who is Impacted? Major Challenges Families of staff Organizations operating in Kerala Employees travelling to Kerala for work or personal Civilians, Tourists, etc. Accounting staff and their security status Identifying Staff that need immediate help/attention Sending regular updates on helpline numbers Providing info about nearest camps providing Food, Water, medicines and basic necessities Broken Communication Those not in of Kerala, having challenges tracking their Families Challenges faced By Organizations and People in General
- 6. www.emreach.com 6 EmReach ENS Case StudyCustomers & Ad-Hoc Organizations $9 BILLIONS $6 BILLIONS With staff when phones are not reachable, no battery, etc. Intelligent & Efficient Communication Sending Notifications to thousands at a click/tap Mass Scale Real-time monitoring safety status and accounting staff Staff Accounting Quickly Identify staff that needs help using 2-way communication feature Identify Those who need help To staff who have not responded yet by any of the modes Automated follow-ups
- 7. www.emreach.com 7 Success StoriesEmReach ENS Case Study Used by many medium and large organizations to get similar benefits Free Notification Service Staff happy and grateful that organization cares Inclusive Help those in need of food and medicines Help those in need Not just the staff, system used for Families of the staff as well Beyond Staff - Families For Government to account for misplaced civilians/residents Opened New Opportunities
- 8. www.emreach.com 8 How to prepare for the next disaster? 03 0201 Checklist for your Communication Plan Build your Communication Strategy Identify and validate your approach
- 9. www.emreach.com 9 Identify a right approach Automate where necessary and avoid having mechanical and meticulous tasks done manually by staff. EFFICIENT 02 Helps you learn for future. Messages should be clear, should be sent to right audience and auditable. FUTURISTIC 03 Should be able to prove that it works in real scenario. EFFECTIVE 01
- 10. www.emreach.com 10 Your Communication Strategy Eco-System Executives/Management Business Staff IT Organization Integrated with overall Plan Incident Notification Response Recovery Plans Critical Notification System Stakeholders
- 11. www.emreach.com 11 Must for your Communication Plan 2 3 4 5 1 6 APPROACH TIMELY CHANNELS MOBILE RELIABLE TWO-WAY INTELLIGENT Mobile Any device – Mobile, tablet, PC. Even, when no data connection Reliable Highly available, 24/7, Integrated and ready to use Multi-Channel/Devices Voice, SMS, Email, Push Notifications, Landline Instant/Timely Notify hundreds & thousands within minutes Intelligent Call retries, fall back to different modes, Unified Two-Way Get response back. Complete control of the situation
- 12. www.emreach.com 12 Global Customers Supports 200+ countries, 35+ Languages/Accents Awarded Top 20 Disaster Recovery Provider Best Product/Service of the Year (2016) About EmReachCritical two-way Enterprise Notification System
- 14. www.emreach.com 14 Continuity & Resilience (CORE) ISO 22301 CERTIFIED CONSULTING FIRM Presentations by speakers at the 7th India Business & IT Resilience Summit December 6, 2018 | Hyderabad, India Our Contact Details: UAE INDIA Continuity and Resilience Tel: +971 2 6594006 PO Box: 25722, Abu Dhabi, United Arab Emirates Website: www.coreconsulting.ae Email: info@continuityandresilience.com Continuity and Resilience Level 15,Eros Corporate Tower Nehru Place ,New Delhi-110019 Tel: +91 11 41055534 | Fax: ++91 11 41055535 Website: www.continuityandresilience.com Email: info@continuityandresilience.com