The document outlines the brand and culture of Kenexa, a company that provides HR solutions. It states that Kenexa's promise is to improve companies and enrich lives by understanding that business is personal. It achieves this by focusing on improving company performance through measurable outcomes while also prioritizing relationships and trust. Kenexa's culture is defined by ten principles and emphasizes that people are happiest and most productive when they love their jobs.

1. You
can’t
take back a
promiseThe Kenexa®
Brand Book

2. Our promise is to improve companies and enrich lives
because to us, business is personal.

3. Improving
companies
We understand the basic principle that our customers hire us to improve
their companies. It’s what is expected of us, and we take it seriously. The drive
to improve companies is at the core of every decision we make and every
product, service and solution we offer.

4. ivesWith every person we recruit, every assessment we administer, every
technology solution we deliver, every survey we conduct, every leader we
develop and every compensation strategy we support, lives are impacted
by our craft. Very few, if any companies, can claim this—and we’re proud
of that.
In short, you could say we are in the business of improving companies and
enriching lives. We improve companies by enriching lives and we enrich lives
by improving companies. What could be better than that?
Enriching
Lives
richingENRICHING
LIVES

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OurPosition
To us, business is personal.
This statement has special meaning to us. And the fact is,
we’re in this together—usually for a good, long while. That’s
why we strive to build your trust from the beginning of our
relationship and then keep it. We both benefit that way.

6. Business has two sides—the performance side and the personal side. The
performance side is about driving results. Success and failure are constantly
measured—defining metrics. And because business relies on metrics, we strive
for measurable outcomes that prove we’ve helped companies become better.
To us, businessis personal.
The personal side is all about relationships. We believe relationships arepersonal
bonds that are as fragile as they are strong. We get that you’re our customer—and
that your customers are our customers. It’s complex, but we get it.
To us, business is personal.

7. OurPersonality
It is impossible to keep the unique personality of our
organization from expressing itself through our work, our
talents and our relationships—to really understand what we
believe in, you must understand who we are.

8. We believe relationships are built on trust. To establish trust, you must be
genuine. Our genuine personality consists of a Hero, Explorer and Jester.
Hero Explorer Jester

9. Hero
When the going gets tough, the tough get going.
First and foremost, we’re a Hero. Our journey never ends.
We accept all challenges and meet them head on. We
show courage in tough times, and we don’t rest until we
accomplish our goals.

10. Explorer
Don’t fence me in.
Next, we are Explorers. We are never satisfied
with what we have, and we hold a high
sense of adventure. We are curious about the
world—restless—yet we are excited about the
journey that lies ahead.

11. Jester
If you’re not having fun, try harder.
Lastly, we are Jesters. We have a knack of adding
humor to stressful situations—helping those
around us cope. Always seeing the humor in
every situation, we remind everyone it’s okay to
have fun.

12. OurCulture

13. The intersection of our external brand with our internal brand is defined through the
number 10 of our 10exa—10 short statements that explain our culture.

14. The Number 10 is the glue that binds our external brand to our internal
culture. It’s the perfect way to make what we believe a part of who we are.
No matter who they are, or what part of the world they live in, people define
themselves by the work that they do. At Kenexa, we believe that when people
are in jobs they love, they are not only more productive employees, they are
also better parents, friends, partners and neighbors. Our work is to make this
happen for everyone—and it’s how we serve humanity worldwide everyday.

15. prom
aren’tOur promise is a commitment that what we do
will improve companies and enrich lives—and
to us, it’s personal.
Because
promises
aren’t meant
to be broken

16. www.kenexa.com Copyright Kenexa®, 2012