Michelle Cook is a marketing professional with experience in market research, data analysis, and Hispanic marketing. She has a degree in marketing and Spanish from Indiana University. Her greatest achievement was training horses and winning national championships. She is passionate about understanding different cultures and driving consumer insights. Her goal is to become a leader in Hispanic market research and help companies better understand this important segment.

1. Meet
Michelle Cook
aka
Marketing
Professional

2. Table of" The Present...
The Purpose
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Michelle’s Purpose
TO SHOW YOU
Contents
My 8 Cylinders of Success
My Greatest Achievement
who and I’m and what I am
My best work to date
up to so that we can explore
The Past...
Other Work I’m Proud Of
the possibility of working
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My other evidence of great work
together in the near future
Lifelong Learner
My educational history
Lifelong Leader
My leadership roles
The Future.
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Personal Assets
My Ultimate Goals
My passions, strengths, & skills
My personal & professional vision
Work Experience
Contact Michelle
My corporate, community, & campus My email, phone, & mailing address
work

3. The"
Past
Where I’ve Been...

4. Lifelong "
Learner
University of Indiana
Kelley School of Business - Marketing
College of Arts & Sciences - Spanish
Graduation: May 2012
University of Seville, Spain
Study abroad program, January – May 2011
Focus in Spanish Linguistics, Grammar, and Business
Spanish

5. Lifelong "
Leader
Career
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Aspen Marketing Services
Indiana University
Analyzed data and organized information
and insights for client presentations
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Spanish translations and editing
Alpha Kappa Psi
Professional Committee Co-Chair
The Clutts Agency, Inc
Relocated to Dallas, TX to pursue an
Hutton Honors College
interest in the entertainment industry
Mentor
Edited and critiqued movie scripts for
producers in LA
Emerging Markets Club
Managed Adult Broadcast division while
Emerging Markets Journal Writer
Independent
supervisor was out of office
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The Royal Lusitano, Horse Breeding
Up ’ N ’ Over Stables
Started and trained 6 horses, winning 6
Manager of horses’ training schedules
Regional Champion titles, 4 National
Qualifiers, and 1 National Champion title
Bloomington Animal Shelter
Volunteer

6. Personal"
Assets
Passions
Skills & Subjects
Strengths
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Curiosity: Discovering the WHY
Statistical Analysis
Activator
Striving to understand the consumer, Developing insights and solutions through Can turn thoughts into action
his culture, & how it impacts his programs such as Excel and SPSS
decision-making
Achiever
Spanish Language Expert
Great deal of stamina and work hard
Hispanic Marketing
Fluent in Spanish and able to teach it
It’s more than tacos and “hola”
Discipline
Compassionate Listening
Create order and structure for excellence
Travel
Ability to hear beyond the words
Opening my eyes to new cultures
Strategic
Ideation
Create alternative ways to succeed
Other Interests
Creating value with whatever is present
Horses, Cooking, Photography, Hiking
Motivator
Engagement of team members in their
areas of strength

7. Work"
Experience
The Royal Lusitano
The Clutts Agency
Aspen Marketing
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 Marketed the Royal Lusitano at horse  Managed the Adult Broadcast division  Assisted in strategy conception and
shows, selling horses and future when agent was out of town: negotiating implementation for a mobile gift card
breedings
between casting directors, talents, and project, incorporating quantitative,
clients, organizing his email and schedule, qualitative, and social media research
contacting all talents and casting directors
 Performed as marketing ambassador
for current projects
 Analyzed event recaps and organized
for Cavalia, a traveling horse show
insights for the ABSOLUT client for its
founded by the creators of Cirque du  Edited movie scripts and sent summer event marketing promotions
Soleil
constructive notes to producers in Los
Angeles
 Orchestrated clients’ change requests
 Secured sponsors covering expenses on direct mail pieces, editing English and
for the 2010 FEI World Equestrian  Completed organizational office work Spanish translations
Games
such as filing, assisting with the phones,
and updating the company database
 Created a twelve-month forecast sheet
• Trained six horses, winning six which broke out costs, job numbers, and
hyperlinked to job invoices for easier
Regional Champion titles and
usage
qualifying four for Nationals, with one
National Champion

8. The"
Present
Where I Am...

9. Michelle’s"
Purpose
Origin
Destiny
Purpose Statement
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1. Principles » My Dashboard
5. Positioning » My Lane
Purpose » My GPS
Work hard every day. Remain optimistic.
Be the best Marketing Professional I can My purpose is to investigate, analyze, and
Make someone laugh today.
be, especially within the realm of Hispanic discover the true meaning. I will explore
Marketing.
different cultures, and through my passion
2. Passions » My Keys
in statistical analysis and Hispanic
Understanding the driving forces behind 6. Pioneers » My Pace Cars
marketing, I will bring exponential value to
someone. The need to know WHY.
Martha Zipper. Eric Cook.
any company willing to listen. I believe in
community and in the potential it brings. I
3. Problems » My Fuel
7. Picture » My Road Map
strive to bring communities together for
Wasted hours. Lack of proof. No attention Lead a life and career that is bold, optimal results and happiness.
to detail. Guesswork. Stagnant behavior.
visionary, innovative, and life-changing.
Business Leader » Social Leader » Game
4. People » My Motor
Changer
Family, friends, co-workers, clients,
mentors, strangers. We all interact each 8. Possibility » My Destination
day – let’s make that interaction the most A world where the potential of one’s
positive it can be.
culture is unlocked & where Hispanics are
not seen just as a business opportunity but
as a people.

10. My Greatest"
Achievement
Summer 2009
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Working student in the EQUINE Industry
Insights
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1 National Champion.
Mirrors
4 National Qualifiers.
Horses are mirrors of their humans. I was
6 Regional Champions.
taught to stay present in the moment, to
1 Girl’s hard work, patience, dedication.
breathe deep, and to bring a positive
attitude to work everyday.
I am very proud of my work at the Royal
Lusitano. Working with horses involves
Management
much introspection and reflection.
Like every individual, horses respond
Through the horses, I learned so much
differently to different techniques.
about myself and surprisingly how to
Everything comes down to pressure. Ask
better relate from people. To win
politely, increase until desired result is
nationally on top is incredible to me.
achieved, and then back down to lowest
pressure.
Future
Continue to learn from the horses in my
Balance
life, about myself, patience, mental
Learned to balance desires from multiple
presence and body language, and
clients and trainers.
management of people.

11. Other Work "
I’m Proud Of
Tus bebidas favoritas
Study Abroad Sevilla, Spain
Changed the wording on a national Five-month cultural immersion in Spanish
Spanish slogan for ABSOLUT vodka
culture. Eye-opening, life-changing, inspiring.
Friend Extraordinaire
Sears Mobile Gift Cards
Late night consolations, support, smiles Project in which I analyzed quantitative,
and laughs.
qualitative, and social media research.

12. The"
Future
Where I Am Going.

13. Ultimate"
Goals
Personal
Professional
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Live a meaningful life Become a leader in Hispanic
professionally, socially, and Market Research and deepen
introspectively.
companies’ understanding of this
segment.
To continue to explore my
passions and discover new
passions along the way.
To travel to Latin America and
consult companies there.
But perhaps most importantly to
recognize and be thankful for all To expand the frontiers of
of the blessings in my life.
knowledge.

14. Contact "
Michelle
Email
Mail
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cookmie@indiana.edu
Michelle Cook
428 Brownstone Drive
Phone
Bloomington, IN 47408
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(630) 639 - 6036