The commercial tells the story of a family's memories from birth through childhood milestones, graduation, and marriage. It uses video and voiceover to showcase precious moments like a baby's first steps, birthday celebrations, the first day of school, family vacations, graduation, and walking a daughter down the aisle. The commercial promotes Perpetual DVDs as a way to preserve these memories so families can revisit them forever as the people in the videos age. It encourages viewers to "take a trip down Memory Lane" and make Perpetual DVDs their choice for keeping their first memories alive.

1. Take a trip Students:
down… Alexandra Pavlos | n8570531
Colleen Dunne | n8614725
Storyboard
Writable/Blank DVD’s

2. Perpetual
DVD’s
Tagline:
Making
Memories
Last
Target
Audience:
Male
and
Females
aged
25-­‐60
years
(family
oriented)
Concept:
Take a trip down Memory Lane
Preserve
precious
and
unforge@able
moments
in
life
with
Perpetual
DVD’s
Feel:
1 2 0
m i n u t e s
Elderly
man
who
demonstrates
ethos
4 . 7
G B
as
the
voiceover
character.
Music
will
be
classical
to
create
a
pleasant
and
emoIonal
feel

3. Voiceover:
“Life's
most
precious
giQs
are
the
moments
you’ll
remember
forever.
The
very
first
scream
of
your
newborn
child…”
Film:
The
very
first
screen
will
show
a
mother
giving
birth
to
a
screaming
newborn
baby.
A
mother
with
her
newborn
in
the
hospital
bed
will
be
shown
immediately
aQer.

4. Voiceover:
“Cuddling
the
creaIon
of
yourself
and
your
loved
one
and
hearing
its
first
laugh
and
seeing
its
first
smile…”
Film:
The
next
screen
will
feature
a
mother
and
her
smiling
young
baby
daughter
and
then
a
proud
father
with
his
young
baby
son
in
his
arms.

5. Voiceover:
“Watching
with
pride
and
joy
as
they
take
their
very
first
steps…”
Film:
The
next
screen
will
show
parents
either
side
of
their
young
daughter
while
she
takes
her
first
steps.
It
will
be
followed
by
their
son
taking
his
first
steps
while
giggling
and
smiling.

6. Voiceover:
Film:
“To
becoming
a
bubbly
young
This
screen
will
feature
the
parents
daughter
kid,
on
their
very
first
birthday…”
on
her
first
birthday
blowing
her
candle
out
on
her
cake
and
smiling
and
laughing.
It
will
immediately
be
followed
by
their
one
year
old
son
ge]ng
cake
all
over
his
face
and
laughing.

7. Voiceover:
“And
being
the
most
proud,
yet
reluctant
parents,
on
their
very
first
day
of
school…”
Film:
The
next
screen
will
show
their
nervous
daughter
and
son
waving
at
the
camera
for
their
mother
and
father
on
their
very
first
day
of
school
–
grade
one.

8. Voiceover:
“Enjoying
the
sun
and
the
beach
on
the
very
first
family
holiday…”
Film:
The
next
screen
will
show
the
family
strolling
across
the
beach
in
the
summer
sun
on
their
very
first
holiday
as
a
family.
Each
family
member
will
be
laughing
and
smiling,
ensuring
the
camera
captures
unforge@able
family
memories.

9. Voiceover:
“To
the
moment
of
being
the
most
proud
and
happy
parent
in
the
whole
enIre
world
when
your
son
graduates
with
his
very
first
degree…”
Film:
The
next
screen
will
show
a
very
happy
teenage
son
at
his
university
graduaIon.
It
will
also
show
two
very
happy
and
proud
parents
to
celebrate
this
milestone
achievement.

10. Voiceover:
“As
well
as
the
incredible
moment
of
when
you
walk
your
daughter
down
the
aisle
for
the
very
first
Ime
in
your
life…”
Film:
The
moment
every
girl
dreams
of
–
to
be
a
beauIful
bride.
It
is
also
a
moment
every
father
looks
forward
to
–
walking
their
daughter
down
the
aisle.
This
screen
will
feature
a
beauIful
bride
being
walked
down
the
aisle
by
her
father,
with
him
shedding
a
tear.

11. Final
Screen
Voiceover:
“Perpetual
DVD’s
are
the
perfect
way
to
make
these
amazing
moments
in
life
last
forever.
Keep
memories
on
Perpetual
DVD’s.
They
never
get
old,
even
when
the
people
on
them
do.
Take
a
trip
down
Memory
Lane
and
make
Perpetual
DVD’s
your
very
first
choice
to
preserve
your
very
first
memories.
Film:
This
will
be
the
very
last
screen
for
the
television
commercial.
It
will
feature
a
high-­‐speed
collage/overview
of
all
of
the
previous
screens
and
steps
of
parents
precious
memories
with
their
children.
It
will
then
finish
off
with
the
Perpetual
DVD’s
logo
(including
the
tag
line
of
“Making
Memories
Last”)
and
the
above
quote,
which
is
the
company’s
main
statement.