Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012
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This was a presentation on the changing role of PR and corporate communications based on new drivers like transparency and Web/PR 2.0
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Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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- 1. The Corporate Communications/ PR function Importance and Relevance for Business Leaders Matt Tidwell Sr. Dir., Corporate Communications Saint Luke s Health System -- Kansas City, MO
- 2. Times have changed? You bet.
- 3. Widget, Inc. 500-employee manufacturer of injection supplies Traded on NASDAQ Non-union workforce Suburban KC headquarters
- 4. Widget, Inc. 1998 Customers Employees Shareholders Analysts Beat reporters Legislators Widget, Inc. 2012 Customers Employees Shareholders Analysts Beat Reporters Bloggers/citizen jours. Social media consumers Regulators NGO's/Nonprofits Legislators [[Internal clients]]
- 5. So what?
- 7. Start with the premise... • Audience analysis, the first step in planning, makes or breaks your planning process • The BEST plans pay the most attention to the audience analysis
- 10. What else drives complexity?
- 12. Content Creation
- 13. Transparency • It s demanded and essentially non-negotiable • PR/Corporate Communications is often the caretaker of reputation and therefore the caretakers of transparency • Private companies/organizations don t get much of a pass
- 17. PR 2.0 PR 1.0 (1996) PR 2.0 (2012) News releases Engaging with communities Spin Relevance Speaking in messages Genuine conversations related to subject matter of peers Wire services Social/conversation tools and networks Building lists Building relationships Communicate to ______ Communicate with _______ Putting the Public Back in Public Relations, Brian Solis
- 18. What was that about PR as a management function? According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing. Spending on advertising contracted by nearly 3% in 2008 and by 8% in the past year. PR s position looks even rosier when word-of-mouth marketing, which includes services that PR firms often manage, such as outreach to bloggers, is included. Spending on such things increased by more than 10% in 2009. - The Economist, Jan. 2010
- 19. THANK YOU Matt Tidwell, APR Senior Director, Corporate Communications Saint Luke s Health System Kansas City, MO Email: mtidwell@saint-lukes.org Twitter: @matt_tidwell LinkedIn:linkedin.com/in/mrtidwell 19