This document provides an overview of BlackBerry devices and services. It discusses: - Key features of BlackBerry including email, push notifications, and connectivity through BIS and BES servers - Different connectivity options including Wi-Fi, normal internet connections, and BIS - Characteristics of BlackBerry users in Indonesia - Options for developing apps including free registration and paid alliance membership - Methods for distributing apps through BlackBerry App World or independently

1. KB-TECH-2011-WLD-01 (26 Apr 2011)BLACKBERRYOVERVIEW

2. KEY POINTSNot just hardware, but more to service.Email.Push notification.Keep connect.Compression.Smaller size, faster.Others.BB PIN, BB MessengerWithout the service above, it just a QWERTY phone with apps.

3. CONNECTIVITYConnect through:Wi-fi.Normal Internet Connection (from the carrier),.Normal rateBIS (Blackberry Internet Service) and BES (Blackberry Enterprise Server).Full Blackberry features: compressed, allow push notification (including email service), BB PIN & BB Messenger service.BIS is the one commonly used and subscribed by consumer.Through the BB server (in Canada), or BES server (private server for enterprise, more secure and private).

4. CONNECTIVITY (Normal Internet Connection)APN 1APN 2INTERNETAPN 3Carrier’s GatewayServer(s) APN, Access Point Name, is a way that a mobile phone can connect to the Carrier’s System for accessing Data.

5. Multiple APN usually exists on each carrier. Carrier uses it to identify different services, so they can serve accordingly, depends on the APN. INTERNETCONNECTIVITY (BIS)APN 1BES GatewayServer(s)APN 2INTRANET(CompanyNetwork)APN BlackberryBIS GatewayServer(s)Carrier’s GatewayServer(s)

6. BISCharateristic:Usually accessed through specific APN (eg. APN Blackberry).Relatively more stable than normal internet connection.Because of smaller compressed data.Compared to Wi-fi.Wi-fi faster, but limited coverage.BIS can also take advantage of wifi.

7. INTERNETINTERNETBIS & BES Connectivity with Wi-fiBES GatewayServer(s)Wi-fiINTRANET(CompanyNetwork)BIS GatewayServer(s)

8. BISCompared to Normal Internet Connection (from the carrier).Normal connection is easier, specific BB subscription is not required.Not compressed.Normal data rate.Usually BB service is packaged, subscription based, because it keeps connected all the time.Price almost similar with normal unlimited data package, or lower.

9. BLACKBERRY CHARACTERISTICSBB is a device that ‘always connected’.Most users in Indonesia:Casual users:Follow trends, not entirely able to use all features in BB.Only try apps that recommended by friends. Use it for chat/communicate, business purpose or day to day use (stock market).But kid also use BB <- chance for games.

10. BLACKBERRY CHARACTERISTICSCompare to smart users:Who will buy iPhone/Android.Actively finding and evaluating apps by themselves.Influencer to other casual users.Globally:Professional / Business users.Productivity than entertainment, aesthetic, or style.Not for kids.

11. DEVELOPMENTFree Registered Developer.Free access to SDK.Can develop with almost all features in the emulator environment only.Limited feature available in the handset, including push notification and BIS access.App example:Launcher, launch another app or URL.App that’s not using BIS service.

12. DEVELOPMENTBlackberry Alliance Member.First level of premium development service.2000 USD/year.Allow almost all features in the handset, including push notification and BIS access.Usage:When an app is targeting BB subscribed users (required BIS access) Need specific BB service such as push notification.

13. DEVELOPMENTDevelopment skill required:Basic Java Mobile (J2ME).Native J2ME app can run in Blackberry.Screen size / model consideration.Major type:Bold Family.Curve Family.Storm Family.

14. DISTRIBUTIONThrough App WorldIndonesia can purchase.Credit card/Paypal.No microtransaction service.Can download from independent websiteNot searchable from AppworldCharging mechanism not using Appworld, independent.

15. FUTUREPlaybook?Flash / Adobe AIR can be played.Payment gateway has not support micro transaction yet.

16. THANK YOUdienw@altermyth.comAltermyth is a game, application, and platform developer based in Indonesia, with local and global audiences, end user and corporate clients.