InGene Insights - Kaustav SenGupta

1. Blow Berry!
Talkies @ BlackBerry
(the BB babes, BB boys and BB bashers of India)
Raw, unbiased and farm fresh insights from India www.youthresearchpartners.com

2. “we r buying more
Berry than male! its
very "manly" today
to be "bold" with a
BB”
prerna (22years)

3. “Blackberry not only shows the
person has money to buy a BB but
also shows he/ she is "mature"
cause BB is attached with a
perception of "professional
class"...”
Nikita (21years)

5. “Best part of BB i think is its
not pink(gal) or blue(boy), its
an unisex product. All my
friends(gals) caring only white
BB where senior
management(women)
preferring the black n bold
BB.”
Bala (26years)

6. “Price range and facilities
given by blackberry is very
less than touch phones
with similar and more
advanced options... in 25k
sets of bb u will get only
camera and emailing
options, whereas samsung
android phones give u a lot
of amazing applications
with heavy processor
tooo..”
- Praneet (25years)

7. “BB has not changed its brand personality of a pure business
phone where as samsung android phones can work as business
phones as well as cool n bring otherness..........if you check out
android app market. In samsung u can watch hd videos, kool
gamin and amazing applications with visual gps, navigator and
maps...kool applications like measuring height of buildings, just
one touch to go...........WIDE SCREENS...ETC…Also, once BB
was class but now coming to mass at Rs. 9999 for basic
blackberry”
-Praneet (25years)

8. “samsung is not a frnd for
"class"...they are already in the
segment of Nokia (remember
Corby and Guru mobile?)...no1
worth his style would wana tel d
world i own a samsung...no
matter how expensive it is... itz
still samsung duh!”
-Swati (22 years)

10. “Blackberry storm at Rs.6600
including all the accessories…
A BB for all !!!! ”
- Ansul (21)

11. “I think the mass-i-fication of BB
already happening.... every second
person owns it and that's why i dont
wana b seen with one :p…This
fashion cycle is soon gonna reach itz
zenith as it seems... coz d forwards i
think own i phone now or something
unique…as I use HTC white dzire….”
--Swati (22 years)

13. Kaustav SenGupta
Contact : kaustavsengupta@yahoo.com