As we cross the threshold of 2018 and welcome the new year with open arms, here's a timeline of our journey. What we've achieved is far greater than what we can put in words, but we decided there's no better way to greet 2019 than with this newsletter. Happy New year!

1. KAYA SPIRITS
st
1 January, 2019
EMPLOYEE OF THE MONTH
PROWINE CHINA- INTERNATIONAL TRADE FAIR
FOR WINE AND SPIRITS
Media
Coverage
Dearfriends,
2018markedanumberofmilestoneachievementsforKayaSpirits.Astheyearcomestoanend,oureyesaresetongrabbingontoopportunitiesandovercomingchallengespresentedtous,settingusfirmlyonthepathtoachievingourlong-termgoals.
As you all know, we completed our two years in business thisyear. India is a robust alcohol-drinking market and has a very discerning consumer base in our industry. One of the biggest challenges we face today are the changing consumer tastes. And so, in the year 2019, we look forward to
developing a new & alternate way of looking at things, new ways to grow and scale the company in a profitable, sustainable and rapid manner. I would personally love to hear if any one of you has any suggestions on what all we could do together, as a team, in a way that can lead to more awareness
andrecognitionforourbrandinthemarket.Ifweareabletoadapttowhattheconsumerislookingfor,itwillbeawin-winsituation.
Thisyearweweregivenachancetorecognizeourbestemployees,workonnewprojectsandwelcomenewstafftotheKayaFamily.Wegrewstrongerthaneverandarepoisedforournextchapter.
Anextraordinarybrandsupportedbyateamofterrificpeople,IamveryproudtoleadKayaSpiritsandworkalongsideeachofyou.Ithankyouforyourongoingcommitmentandrelationshipwiththecompanyandwishyouaveryhappyandprosperousnewyear.
BestRegards,
KarunKaura
ChiefManagingDirector,KayaSpirits
Exactly a month prior to the New Year, on December 1, Kaya Spirits organized a
live story-telling event ‘Kaya Palat’, at the much-famed Anti-Social, Hauz Khas in
New Delhi. In this digital era, the art of story-telling, we believed could play a crucial
role in bringing people together and forming real connections. Little did we know
we’d end up doing much more. To be able to tell the story that changed your life in a
crowd is a bold and brave thing to do. Therefore, as we started promoting the event
on various social media channels, we were overwhelmed to see all the people
wanting to be a part of this storytelling saga. The event was not only received
wonderfully but charmed the audience so much, that they ended up joining
story-tellers by the end of the night, sipping their drinks and chatting among
themselves amiably.
The success of Kaya Palat further compelled the team to organize another
open-mic event, Kaya Palat 2.0 at Koramangala Social in Bangalore on 5 th
December. Receiving an even better response with the audience in Bangalore, we
instantly knew it was something that it has the potential for turning into something
great.
Thanks to the growing need (and rightfully so) to socialize among the youth,
storytelling events are booming, particularly in the cities of book lovers and tall-tale
pioneers- New Delhi and Bangalore.
For centuries, people have been talking and opening up to each other over a glass
of drink. We hope this initiative provides the story-telling community a
much-needed exposure in their respective cities.
Kaya Palat: A Live Story-telling Event
In A Digital Age
On December 15 at The Biker’s Cafe, Kolkata witnessed a Blogger’s Meet and Greet
with a Product-Tasting event. With a strong and ever-growing Instagram bloggers
community in Kolkata, this invite- only event proved out to be a success with
bloggers who came in from all parts of the city on a chilly evening.
All the 25 guests had the opportunity to sample one of our best, Old Professor
Premium Whiskey and Soldier’s Pride Classic Rum. The product tasting was
followed by a networking activity where the bloggers introduced themselves to
each other.
The experience of food-tasting provides foodies with a chance to sample products
and find their next favourite kitchen edition. It also provides the brands a chance to
promote their newest additions and premium products. If a blogger finds the
food or drink especially delectable, rest assured he will spread the word to his
followers and readers. Luckily for us, most guests mentioned the product range
on their social media channels, and once again, the Old Professor Premium Whiskey
stood out as the champion.
Hosting A Bloggers Meet And Product
Tasting Event
KayaSpiritscelebrates‘OldProfessorWhiskey’LaunchinKarnataka
Through a finely executed party, Kaya Spirits recently organized a launch event in Karnataka showcasing its
premium product- Old Professor Premium Whiskey. The well-crafted ambience enticed the guests into
spending more time at the event. Throughout the evening, guests were guided through immersive sensory
tasting sessions where they could experience the role each of our senses play and the music that forged the
whiskey. The brisk December night on the date of launch further helped guests relax for a warm evening and
socialize.
“We created several blends and ultimately selected what we knew was the one and only proper whiskey
blend. We took the time to develop an incredible whiskey and I’m excited to finally share it with the people of
Karnataka marking our footprints in South-West India,” says Karun Kaura, Chief Managing Director at Kaya
Spirits. Bringing about a revolution in the liquor industry, Kaya Spirits is a renowned name among the elite
said-liquor lovers. A strong mascot for the brand, Old Professor stands tall as the company’s largest selling
blend today. Defined by its malty aroma and a smooth character, its growing popularity among the masses
comes as no surprise. Established in all key markets, Kaya Spirits is strongly committed to responsible
consumptionofliquor.Thetwokeyvaluesthatforgeitspathare-EntrepreneurialSpiritandastrongsenseof
ethics.
Employee of the Month: Shashi Kala
A huge congratulations to Ms Shashi Kala from the entire team here at Kaya
SpiritsforreceivingDecemberemployeeoftheMonth!
After starting her journey as the office coordinator On 25 th October 2017, within
a few months of her joining, her splendid performance won her a promotion as a
Distribution Assistant. Ever since her joining, Ms. Shashi has only helped
contributetothecompany’sprogress.
When we asked her about the favourite part of working at Kaya Spirits, she said,
“Of course, I love my job! There’s nothing else I would rather do. But I believe the
best part about working here is the people and their spirit. Every single individual
hereissodedicatedwithwhattheydo,thatitinspiresmetocontributemoretothe
company.Ireadsomewherethatteamworkisthefuelthatallowscommonpeople
to attain uncommon results. I’ve seen us all work as a team and I believe that we
canaccomplishgreatthingstogether.”
According to one of her co-workers, “Shashi is the sweetest person you will come
across. She’d help you out any time you ask her. Her energy is infectious and you
alwaysseeherworkinghard.”
Expanding our wings in Tripura, Rajasthan and Assam
After successfully inaugurating the brand, Kaya Blenders & Distillers Limited has become the talk of the liquor industry. Rapidly dotting the Indian map with
our presence in different states of the country within a short period, the company crossed the threshold of three new states- Tripura, Rajasthan and Assam,
after recruiting a separate team and acquiring licenses in these states. It is absolutely essential for any liquor company to recognize the need for expansion in
primestatesandwithlaunchesinthesestates;wearepreparedtoparticipateinahealthycompetitionandsuccessfullyco-existintheIndustry.
When asked the key reason of this rapid growth of Kaya Spirits, CMD, Karun Kaura says, “India's alcohol industry is the third largest in the world with a
value of $35 billion. You can imagine the competition we face from not only national liquor brands, but international liquor giants too. As we decided to frame
ourbusinessinIndia,weknewthatproductinnovationistheonlythingthatwoulddistinctusfromotherbrands.Thepremiumqualityblendsalongwithawell-
thoughtattractivepackagingiswhat,Ibelieve,enhancedthepopularityofKayablendsamongalcoholenthusiastsinthecountry.”
With this launch, the brand is now available in more than twenty states of the Indian continent. We strongly believe it to be the first step to becoming
unstoppableliquorbrewersofthecountrythroughexclusivityandindividuality.
Today, India is the largest consumer of whiskey in the world and it constitutes about 40% of the market and with an élite range of whiskeys like Minister
Reserve,MarlinWhisky,andRoyalPatialatopleasethepalateofwhiskeyaficionados,KayaSpiritsismovingtowardcreatingarevolutionintheindustry.
New Bottling Plant in Ludhiana, Punjab
This year Kaya Spirits purchased a bottling plant in Ludhiana, officially known
as Bacchus Enterprises Ltd, currently one of the most prime workshops of the
company.
India is one of the most complex markets in the world for alcohol. Needless to
say, alcohol is a state subject, where every state has its own policies,
procedures and excise tax structures. The decision of setting up a
manufacturing plant is crucial for any company, and doing so for a liquor brand
in Ludhiana, the largest industrial city in the state of Punjab was undoubtedly a
major feat for us. Not only this, but the setting up of this bottling plant will make
Kaya Spirits more accessible to the people in Ludhiana and ultimately in
Punjab.
With 5 bottling plants scattered already existing across the country, the new
Ludhiana-based plant, will increase our presence manifold in the alcoholic
beverage industry. Mr. Karun Kaura, the director of the Ludhiana facility, has
great plans for the future of this factory. According to him, this workshop will
provetobeasteppingstonetoKaya’sjourneyahead.
A well-known name in alcohol exports, Kaya has established its speciality in
brewing good-quality Gin, Rum, Whisky, Brandy and Vodka. The blends are
permitted for sale by state excise of Jammu & Kashmir, Arunachal
Pradesh, Tripura, Assam, Punjab, Himachal Pradesh, Orissa, Karnataka, Goa,
Delhi,Haryana,Rajasthan,Mizoram,Uttrakhand,Telangana,
Chhattisgarh,Daman,SilwasaandMaharashtra.
ProWine China- International Trade Fair For Wine And Spirits
Shanghai, China. With a footfall of more than 18,900 importers, producers, distributors, key buyers and industry experts, the Trade Fair on 13-15 November
2018 at the Shanghai NewInternational Expo Centre (SNIEC) was another business networking event that the Kaya Spirits team attended. A three-day event
featuring a multi-national selection of wines and spirits, with pavilions from established wine producing countries, the fair provided a great opportunity tothe
wineproducerstoreachtheChinesemarketthroughthisplatform.
On his experience of the trade fair, CMD at Kaya Spirits, Karun Kaura commented, “This visit was truly a learning experience for us. I have observed a great
dealofsimilaritybetweenthetwomarkets.I’dgladlybeapartofthiseventthenextyeartoo,hopefullyshowcasingKayaSpirits.”
A strong business network lays a strong foundation for any brand. We often underestimate networking with industry experts abroad, giving our full attention
tothecompetitionwithinthecountry.Beingapartof ProWineChina 2018hasundoubtedlybeenthemostbeneficialforus.
North India Retail Awards 2018New Delhi. With a solid list of achievements in the year 2018, the felicitation of Kaya Spirits
on the eve of December 20 at North India Retail Awards 2018 has added another feather to
our cap of accomplishments. Several international, national and regional retailers were
acknowledgedforExcellenceinRetailandCustomerServiceandtheirperformanceinNorth
India.
North has given India and the world at large many visionaries, business leaders and great
entrepreneurs.NorthIndiahasbeenavibrantmarketplaceprettymuchinitiatingthegenesis
of modern retailing in India. Businesses based out of North India have always been well
ahead of the curve in retailing invention. Since its inception, Kaya Spirits has had a vision of
becoming undisputed leaders of the liquor industry and this felicitation can be marked as the
firststeptowardit.
Christmas Celebration