This document summarizes a case study about an Indian agriculture equipment company called Kavungal Agency. It was established in 2007 and manufactures and exports a wide range of garden tools and agriculture equipment. It has an annual turnover of 48 lakhs and 4 employees. The company has a warehouse for storing equipment and a manufacturing facility. It produces various products like brush cutters, power weeders, rice transplanters, sprayers, and chainsaws. The company plans to launch an agri supermarket and expand through franchises. It also innovates new products like a shaft cutter, custom spades, and coconut dehusking machine. The company aims to grow through new production units and a training center.

1. Innovador#5
MBA@SNGCE
CASE STUDY # 5
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2. TEAM SNGCE-INNOVADOR
Introduction
A reputed business firm dealing in various equipment and tools for agriculture industry.
Established in the year 2007, Kavungal Agency, is a renowned Manufacturer, Exporter, Trader
and Supplier of Agriculture Equipment and Garden Tools and experts in manufacturing and
exporting a wide assortment of Garden tools, Drop Forged Hand Tools and Leather Tool
Pouches.
Precise range of instruments is manufactured as per the international quality standards and
extensively used for its reliability and high efficiency in various gardening and agriculture
applications
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3. TEAM SNGCE-INNOVADOR
Introduction
It has an annual turnover of 48 lakhs per annum and 4 employees.
With India being the major market, they impose stringent quality control measures in gamut of
Agricultural Equipment and Gardening Tools that meets the industrial standard and created a
niche in the industry.
A well constructed warehouse unit, which is equipped with all necessary things required for
storing the agriculture Equipment and Garden Tools in a systematic manner.
A robust manufacturing facility that enables us to handle the bulk demands in-house design
unit
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4. TEAM SNGCE-INNOVADOR
Products
Brush Cutter
Power
Weeder
Riding type
rice
transplanter
Knapsack Manual
Sprayer
Chainsaw
MODEL NO:
FAI – XG公司名称
430
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5. TEAM SNGCE-INNOVADOR
Products
Fortune FAI 820
Super Shakti
Piston Pump
Sprayer
Fortune FAI-650N
Rotary Power
Weeder
Pressure
Sprayer
RICE
TRANSPLANTER
Gator Sprayer
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6. TEAM SNGCE-INNOVADOR
Innovation
Agri supermarket - Supermarket that would provide various Agri-related products,
including most modern farming equipments, spare parts of various machines, seeds,
and fertilizers will be launched. By establishing this, they are able to sell their own
brands and create their own supply chain to increase their market impact
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7. TEAM SNGCE-INNOVADOR
Innovative products
Shaft cutter
1. Four shaft automatic turret cutting, high cutting efficiency, easy operation.
2. Driven by sevo moto, cutting width can be set up freely, high precision.
3. PLC programmable control, operating with touch screen and easy maintenance.
4. Sevro knife feeding, auto adjustment for circular knife angel, neat cutting edge.
5. Conerting,suiable for different kinds of material.
.
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8. TEAM SNGCE-INNOVADOR
Innovative products
Custom spades
 Runs at higher speeds and feed rates without tool breakage.
 Drills in one-pass. A chip curl is ground along the cutting edges to break the chips as
they form. Chip breaker grooves direct the small, narrow metal chips out of the hole so you
can complete the hole in one pass. The efficient removal of chips also keeps the spade drill
more rigid, improving drill performance and precision.
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9. TEAM SNGCE-INNOVADOR
Innovative products
Coconut dehusking machine
 3 variants – petrol, diesel, electric.
 Can dehusk 4000 coconut 8 hours.
 4 times productive than manual process
 Manual processing cost : 75 paise per coconut and in machine it only 35 paise
 Prices of the coconut dehusking machine is 170000
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10. TEAM SNGCE-INNOVADOR
Future plans
Coconut dehucking assembling unit in coimbatore and palakad
Shaft cutter production unit in punjab
Training center
Custom tool manufacturing unit
Moving to franchise concept.
Ploy house on the top of house instead of tree work and also produce less pesticide
products
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11. TEAM SNGCE-INNOVADOR
Primary Research- Field Pictures
02/20/14
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12. TEAM SNGCE-INNOVADOR
SWOT ANALYSIS
STRENGTH
Warehousing Facility
Timely delivery of products
Robust manufacturing facility
OPPERTUNITIES
Centralized state government are
providing good support to
agriculture innovations and farming
Increasing the labour cost
Increasing green and in-house
farming
WEEKENESS
 Engine failer due to over heat
Need to operate the operational
demonstration of machines several
times
Delay in market acceptance
THREATS
Competition
Lower cost competitors or imports
Maturing categories, products, or
services
Pricing
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13. TEAM SNGCE-INNOVADOR
Stage 1- Table Analysis
Rating the innovation on a scale of 0 to 5 (5 Being the highest score) on each
of the parameters outlined in the sandbox , the self assessment scores are :
0
1
2
3
4
5
Capacity to Scale up
Ensuring Social Equity
Creating new Price-performance
levels
Fair & transparent transactions
& relationships
Environmental sustainability
Respecting rule of law &
Individual Rights
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14. TEAM SNGCE-INNOVADOR
Stage 2- CKP’S Sandbox
High
High
High
Moderate
Moderate
High
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15. TEAM SNGCE-INNOVADOR
Reference
http://www.kavungal.in/
http://www.kavuhttp://www.kavungal.in/ngal.in/
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16. HA
T
OU
Y
NK
TEAM SNGCE-INNOVADOR
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