Emerald Jewel Industry India Limited was established in 1984 and is known for its quality, precision manufacturing, and business ethics. It started by working with goldsmiths and established its own manufacturing in 1992. Emerald is now the largest jewellery manufacturer in SAARC countries and exports to Singapore, Dubai, UK, and USA. The company has over 1 lakh designs developed internally and markets through brands like Ishtaa, Nishtaa, Corona, and Jewel One. Emerald offers jewellery types like chains, bracelets, bridal rings, and anklets. While it has strengths in manufacturing and distribution, opportunities exist in retail, lightweight fashion jewellery, and new markets. Th

1. Emerald Jewel Industry
India Limited
Innovador#1
MBA@SNGCE

2. INTRODUCTION
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Established -1984.
“Emerald” is known for its quality consciousness, perfection in
manufacturing and business ethics
It started business by working with goldsmiths and then
established its own manufacturing in 1992.
Currently Emerald has the esteemed tag of being the “Largest
Jewellery Manufacturer in the SAARC Countries”.
The Company caters the demands of domestic Indian markets
and also exports to countries like Singapore, Dubai, UK and USA.
The Group is retaining the coveted “Export House” Status for its
continuous excellent performance in exports.
Emerald is known for its large number of design base (over 1 lac
designs). All designs have been developed internally by an active
team.

3. Meet the innovator…
K. Srinivasan,
Managing Director,
Emerald Jewel Industry India
Started career as a sales man, now the owner of Coimbatore’s
largest jeweler, and one of the biggest in Tamil Nadu.

4. BRANDS
Ishtaa (18-karat zircon-studded
jewellery),
 Nishtaa, and
 Corona (for diamonds).
 Jewel One
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5. DIFFERENT TYPES OF
JEWELLERY

6. Chains
They provide chains is to their clients
in numerous specifications like
thickness, size, patterns with fine
quality and finesse.

7. Bracelets
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They are engaged in offering gamut of
Bracelets with the latest international
fashion standards at the feasible rates.

8. Bridal Diamond Rings
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They are engaged in providing
splendid collection of bridal diamond
rings in unique patterns and finishes.

9. Anklet Toe Rings
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They offer wide variety of Anklet Toe
Rings at the most affordable rates. O

10. •
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Strength
50% mechanized jewellery operations
Strong marketing and distribution networks
in different countries
Self manufacturing units
Opportunities
•Retail business
•Light weight jewellery for younger
generation
•New markets in Europe and asia
Weakness
•A largely unorganized sector
•High inventory carrying costs
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THREATS
Rise in prices
Economic recession and depression
Increased market presence of other
competition
Government policy

11. Innovation………….!!!!!!!!
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Fully mechanized manufacturing unit
rather than manpower.
Then…!
Now…!!!

12. Field pictures

13. Stage 1- Table Analysis
Rating the innovation on a scale of 0 to 5 (5 Being the highest score)
on each of the parameters outlined in the sandbox , the self
assessment scores are : 0
Capacity to Scale up
Ensuring Social Equity
Creating new Price-performance
levels
Fair & transparent transactions &
relationships
Environmental sustainability
Respecting rule of law &
Individual Rights
1
2
3
4
5

14. CKP’S Sandbox

15. SOURCE OF SECONDARY RESEARCH
http://www.ejindia.com/
 http://www.thehindubusinessline.co
m/features/weekend-life/jeweller-no1/article3962175.ece
 http://www.jewelone.in/
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