Katherine Anderson is seeking a position in event marketing and management. She has a Bachelor's degree in Recreation Management from BYU and experience interning at World Sports Partners, The Alliance for Coney Island, and the Orange Bowl Committee. Her experience includes managing social media campaigns, developing websites and marketing materials, organizing events, and collaborating with partners. She has skills in design programs like Photoshop and InDesign as well as social media platforms and e-commerce systems.

1. Katherine Anderson
570-660-2563 kanderson@byu.edu
Education
Click HERE to view my online portfolio
Bachelors of Science in Recreation Management, Emphasis in Experience Industry Management Apr 2016
Marriott School of Management, Brigham Young University, 3.5 GPA Provo, UT
 Member of the BYU Event and Venue Management Club
 Relevant Coursework: Sports Management, Marketing, Finance, Venue Management, Management Communications
Work Experience
Marketing Intern Oct 2015 - Current
World Sports Partners Provo, UT
 Managed social media accounts, posts, campaigns, and launched Facebook Ad that received over 9,000 views in 10
days and prompted 300 conversions to the WSP e-commerce website
 Developed and managed an e-commerce website that increased profits by $500 a month
 Designed advertising materials for print and online advertising channels with Photoshop and InDesign
Marketing and Communications Intern Jun 2015 – Aug 2015
The Alliance for Coney Island Brooklyn, NY
 Managed social media channels and campaigns, and composed a social media summer analysis presentation
 Created marketing materials including event posters, promotional handouts, and sponsorship proposal presentations
 Composed press releases and weekly newsletters distributed to local news agencies and NYC event websites
 Led 30 youth of the Coney Island Greeters Summer Youth program in promoting Coney Island and conducting
marketing research which was then recorded in an analysis presented to the Alliance’s Executive Director
 Collaborated with Alliance’s 52 members including the Brooklyn Cyclones, Deno’s Wonder Wheel, and the NY
Aquarium to promote and partner in their event marketing and management
Festival Events Intern Jul 2014 - Jan 2015
Orange Bowl Committee Miami Lakes, FL
 Organized Orange Bowl Event budgets, meetings, and vendor relations
 Collaborated with design companies to execute the theme, décor, and environment for all Orange Bowl Events
 Presented water bottle initiative to Orange Bowl CFO to encourage a low cost sustainability solution
 Scheduled event talent including Jesse Palmer and Maria Taylor from ESPN and singer Christina Grimmie
 Managed setup of each event by coordinating 10 staff members at Sun Life Stadium and Seminole Hard Rock Hotel
Event Experience
 Sponsorship co-manager for the Premier of MTV’s “Scream” Series (Jun 2015)
 Event Manager of the Capital One Orange Bowl Kickoff Party and its 265 guests (Dec 2014)
 Event Manager of the AvMed Orange Bowl Coaches Luncheon presented by Deloitte attended by 800 guests, ESPN
representatives, and 2 NCAA Football teams with their coaches (Dec 2014)
 Co-Event Manager of the Bacardi Orange Bowl Rhapsody, attended by 600 Orange Bowl VIP’s (Dec 2014)
 Co-Event Manager of the Orange Bowl VIP Pre-game Party attended by 1,400 game ticket holders (Dec 2014)
Personal Skills
 Proficient in Microsoft Word, Excel, WIX, HTML 5, Photoshop, Volusion, Google AdWords and PowerPoint
 Advanced skills in social media including Facebook, Twitter, Instagram, and Pinterest
 Expertise in implementing Net Promoter System for businesses
 Volunteer with Courage Reins Therapeutic Riding Center assisting children with disabilities