Third session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: KA2 network Language Learning and Social media - 6 key dialogues Author: Katerina Zourou Website: web2llp.eu/training/pilot-online-session-3-management-impact

1. Input from an LLP project
KA2 network Language Learning and
Social media: 6 key dialogues
Katerina Zourou
This project was financed with the support of the European Commission. This publication is the sole responsibility of the
author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
Web2LLP pilot session 3
Managing and measuring a project’s
social media presence

2. Some practical advice built on
experience gained through
• KA2 network
• KA4 project
⇒Not a social media expert 
⇒Provide some realistic and adaptable solutions in
line with the LLP context

3. More advice by LLP project managers

4. Originality of an LLP project
• Short duration (up to three years)
• Consortium built on expertise on a topic
• Multilingual character
=> How to cope with these issues?

5. Managing the social media
presence of your LLP project
2 dimensions
Human resources Time

6. • Identify members of the project team willing to
engage with SM and people eager to learn from
the process of engaging with SM (a project as a
learning process)
• Get your project partners to see the added value
of SM applications in their own context
Managing human resources
efficiently

7. Managing human resources
efficiently (2)
• LS6 network experience: a rotation system
⇒Sharing responsibility
⇒Building a common understanding of difficulties and
added value of digital communication
⇒Building shared ownership
⇒Learning together
• If very few people are willing to get involved:
reduce SM presence to the minimum?

8. • Use a social media editor (Hootsuite, Tweetdeck)
In LS6 and Web2LLP projects: Tweetdeck
Advantages:
• Collect valuable information streams without needing to
be on SM 24/7
• Schedule your posts ahead of time (like setting an alarm
clock)
• See who addresses you on social media
• Post information updates to more than one SM tool (use
with caution!)
Managing social media tools
efficiently

9. ‘Best time to tweet’ feature
(Example of the SocialBro dashboard for the LS6 network)

10. Scheduling a tweet
(on Tweetdeck)

11. Scheduling a tweet (2)

12. Measuring the social media
presence and demonstrating it to
official LLP reports
12

13. Demonstrating
your digital footprint
• Gain in visibility of dissemination efforts
• Gain in terms of transparency both internally
and externally (accountability)
• Be in line with current interaction and
communication means, reaching target groups
in more efficient way
13

14. Some advice
LLP reports have a predefined structure
⇒ Keep the most important information for the
report and annex secondary information
⇒ Link data of your SM presence with your
project goals
⇒ Demonstrate how social networking tools
helped
you reach your target audience and engage with
14

15. Google analytics to give insight to
the digital footprint of an LLP project
15

16. Geographical coverage
Advice: set indicators regarding impact from the start
16

17. Examples of indicators regarding
(social media) impact
17
(Frequency, reach, engagement with target groups)

18. Thank you!
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