เปิดตัว Kaspersky 2017 พร้อมฟีเจอร์ใหม่มากมาย

1. © 2016 Kaspersky Lab. All rights reserved.
FEEL THE POWER
OF PROTECTION
WITH KASPERSKY LAB

2. 2
HOW KASPERSKY LAB CAN HELP YOU
TO STAY SAFE AGAINST DIGITAL DANGERS
Safeguards your PC and all the
precious things you store on it.
Protects you when you
surf, socialize & shop –
on + Multi –Device PC &
Mac, plus Android
devices
Gives you the power to protect
your family – on PC, Mac,
phone, iPad & Android
+Data Encryption ,Backup & Restore
+ Password Manager
Kaspersky®
Total
Security
Choose the
protection that's
right for you

3. 3
LAYERS OF PROTECTION
Kaspersky®
Anti-Virus
Kaspersky®
Internet Security
Kaspersky®
Total Security
Performance
Simplicity
Privacy
Money
KidsPC, Mac
& Mobile
Multi-Device
Passwords
Files
Security

4. 4
Layers of Protection
Kaspersky
Anti-Virus
Kaspersky
Internet Security
Kaspersky
Total Security
Security
Award-winning protection
Performance
Optimized for efficiency
Simplicity
Easy-to-manage security
PC, Mac & Mobile
One product is all you need
Privacy
Identity protection & more
Money
Security for online banking & shopping
Parental Control
Protection for kids on PCs & Mac computers
Safe Kids
Helps your kids enjoy the digital world
on PC, Mac & Mobile
Passwords
Secure storage & easy access
Files
Encryption & backup of your photos,
music & memories
WHICH SOLUTION IS RIGHT FOR YOU?

5. 5
PROTECT MOBILE
LIFE ON PHONES
OR TABLETS
DEFEND YOUR
PRIVACY ONLINEMAINTAIN
SECURITY OF
APPS & FILES
PROTECT
PASSWORDS AND
IDENTITY
KEEP PERSONAL
INFORMATION
MANAGE
THE SOFTWARE
SECURE
COMMUNICATION
BLOCK
DANGEROUS
BEHAVIOR
PROTECT
WHEN,
SOCIALIZING
& SHOPPING
WHAT DO WE EXPECT FROM SECURITY?

6. 6
MULTI-DEVICE
SECURES MULTIPLE DEVICES – WITH ONE LKASPERSKY
Source: Consumer Security Risks Survey 2015,
by B2B International & Kaspersky Lab
PC, MAC & MOBILE,
Every device you use could
compromise your security. So
we help you protect PCs, Mac
computers and Android devices
– plus you can lock, wipe &
locate missing Android phones
& tablets
The product can be installed
on the number of devices granted
by the license that you purchase.
67% of the respondents use multiple devices
to go online at home, while travelling, at work,
in cafes, shops and elsewhere

7. 7
PASSWORD MANAGER
SECURELY STORES PASSWORDS FOR EASY ACCESS
PASSWORDS
There’s no need to memorize
all your complex passwords.
You only needs to remember
one master password – to
access all individual
passwords, via your PC,
Mac, Android phone & tablet,
Phone and iPad. Our service
even generates strong
passwords on your PC for all
your app and website
accounts.
III II
I
48% of respondents used potentially
insecure methods of password storage
– leaving them vulnerable to theft
14% of respondents use one
password for all their accounts
Source: (1) Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab; (2) ‘Are you cyber savvy?’ quiz by Kaspersky Lab

8. 8
DATA ENCRYPTION ,BACKUP & RESTORE
PROTECTS PRECIOUS FILES, PHOTOS & MEMORIES
FILES
Because you never want to
lose irreplaceable files, we
help you back up your
precious memories – plus
encrypt your confidential
information and totally shred
unwanted files.*
88% stores private or personal
information on digital devices
*Available on PCs only.
Estimated median value of
replacing all digital assets
stored on devices
is $682
Source: Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab

9. 9
ANTI-RANSOMWARE
SAY NO TO CRYPTO-LOCKERS &RANSOMWARE
Ransomware is one of the fastest growing types of
malware. Between 2014-15, attacks have increased
700% on average globally.
Businesses are targeted by cybercriminals who
encrypt and hold their data ‘hostage’ until a ransom is
paid. provides a strong defense against crypto-
malware with System Watcher technology. It can
block even unknown malware before it executes –
and backup files before malware can change or
encrypt them.

10. 10
HELPS DEFEND YOUR KIDS AGAINST ONLINE
DANGERS & MORE
Source: Growing Up Online research. Connected Kids, by Kaspersky Lab
*Available on PCs & Mac computers
only.
**The service is available with
Kaspersky Total Security only.
Kaspersky Safe Kids**
helps you find better ways
to keep your kids safe – on
PC, Mac, iPhone, iPad &
Android devices. With
device usage scheduling,
GPS safe zones,
notifications about
suspicious activities and
summaries of what they
search, see & share… you
can stay connected with
your kids and help keep
them safe.
KIDS
Our Parental Control
features help you to steer
kids away from online
dangers, block inappropriate
websites and manage
messaging on social
networks.*
37% of young people
have encountered
dangers online…
including inappropriate
content and bullying
63% of children find it hard to distinguish
between what is true and what is false
online

11. 11
PROTECTS AGAINST VIRUSES, ATTACKS & MORE
Source: Kaspersky Security Bulletin 2015. Overall statistics for 2015
SECURITY
We all need to guard against
digital dangers – so our
award-winning security helps
you protect your family and
yourself against today’s
threats.
*Available on PCs within Kaspersky
Internet Security & Kaspersky Total
Security &Small office security only.
MANAGE YOUR
SOFTWARE
Scan the software on your PC
and install updates – to keep
your software up-to-date. Find
applications, toolbars, adware
and other software that may
affect performance & security
– and lets you decide whether
to remove them. Help block
installation attempts that try to
install software or make
changes to your PC.*
NEW
99,8% of mobile malware
is targeting at Android
Almost 6 mln unique attacks on
Mac devices were recorded in
2015
Kaspersky Lab products
repelled more then 798 mln
attacks from online resources
in 2015

12. 12
DEFENDS AGAINST PHISHING, SPYING & TRACKING
Source: (1) Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab; (2) International Travel Report 2016 by Kaspersky Lab
PRIVACY
Don’t let anyone steal
confidential information. We
help you guard personal
data, prevent online
activities being monitored* &
block unauthorized webcam
use*.
20% of users fiscally cover
webcam to avoid spying
*Available on PCs & Mac computers
only.
**Available on PCs only.
82% of users go online through
unsecured public Wi-Fi networks
while on travel
Anti-Phishing Protection was triggered
147 mln times in 2015
SECURE YOUR
COMMUNICATIONS
If you’re using a public
network, Secure
Connection** encrypts all
data you send and receive.
Even if data is intercepted, it
can’t be read.
NEW

13. 13
BOOSTS SECURITY FOR ONLINE SHOPPING
& BANKING
Source: Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab
MONEY
SAFE MONEY
Fraudsters are always on the
lookout. So Safe Money
helps you protect your
money and account details…
to stop cybercriminals
stealing them… by checking
that the site is secure, plus
ensures you’re not being
tricked by a fake site and
then opens the website in a
special, protected mode.*
*Available on PCs & Mac computers
only.
11% have lost money as
a result of cyber attack
22% have lost more
than $1,000

14. 14
LETS DEVICES PERFORM AS THEY’RE DESIGNED TO
PERFORMANCE
Security shouldn’t slow
you down. Our protection
technologies work
‘behind the scenes’ – so
your computers and
mobile devices can help
you to keep up with your
busy life.
Windows®
Mac
AndroidTM
/ iOS

15. 15
SIMPLIFIES YOUR SECURITY – WITH EASY,
ONLINE CONTROL
SIMPLICITY
Nobody wants to waste
time getting to grips with
complex security. That’s
why we give you a free My
Kaspersky account that
makes it easy to manage
your security from
anywhere you can get
online.

16. 16
MOST TESTED. MOST AWARDED. KASPERSKY LAB PROTECTION.*
0%
20%
40%
60%
80%
100%
20 40 60 80 100
N of independent tests/reviews
ScoreofTOP3places
Bitdefender
Sophos
G DATA
Symantec
F-Secure
Intel Security (McAfee)
Trend Micro
Avira
Avast
AVG
ESET
Quick Heal
Microsoft
Panda Security
In 2015 Kaspersky Lab products participated in 94
independent tests and reviews. Our products were awarded
60 firsts and achieved 77 Top3 finishes.
Kaspersky Lab
1st places – 60
Participation in 94
tests/reviews
TOP 3 = 82%
BullGuard
* Notes:
• According to summary results of
independent tests in 2015 for
corporate, consumer and mobile
products.
• Summary includes independent tests
conducted by : AV-Comparatives, AV-
Test, Dennis Technology Labs, MRG
Effitas, NSS Labs, PC Security Labs,
VirusBulletin.
• Tests performed in these programs
assess all protection technologies
against known, unknown and
advanced threats.
• The size of the bubble reflects the
number of 1st places achieved.
Top overall test rating for 2015. For details, please see http://www.kaspersky.com/top3

17. 17
THANK YOU
FOR CHOOSING US
Learn more about this products
Kaspersky®
Total
Security