This document describes KaplanResearch, a market research firm that specializes in qualitative and quantitative services for healthcare clients. It highlights KaplanResearch's experience in the industry, innovative methodologies like telephone focus groups, ReCAP, and 10+100, and full suite of services including focus groups, interviews, surveys, and reporting. KaplanResearch aims to provide flexible, individualized attention to both large companies and startups to help clients understand their markets and make strategic decisions.