Tyson Foods is the world's largest processor and marketer of chicken, beef, and pork. In fiscal year 2008, Tyson Foods had sales of $26.9 billion and employed over 107,000 team members. Tyson Foods operates vertically integrated poultry and meat production facilities across the United States and internationally, producing over 40 million chickens, 141,860 cattle, and 393,360 hogs per week on average. The company sells its protein products through various distribution channels, including retail consumer products, food service, and international markets.
Ben & Jerry's aligns its supply chain with its social and environmental missions. It sources dairy from a Vermont cooperative of family farms and uses Fair Trade certified and cage-free ingredients. Ben & Jerry's also supports social programs through suppliers like Greyston Bakery, which employs formerly homeless individuals. The company frequently innovates new ice cream flavors while maintaining commitments to sustainability, humane treatment of animals, and social responsibility. Its supply chain utilizes agile, adaptive, and aligned approaches to meet the demands of its mission-driven business model.
Britvic is a leading soft drinks company in the UK with brands such as Robinsons, Fruit Shoot, Tango, Pepsi, Mountain Dew, Gatorade, and Lipton Ice Tea. The document provides an overview of Britvic's history, management team, brand portfolio, locations, culture, and interview process. It describes Britvic's formation in 1986 through mergers and its growth into a market leader through brand acquisitions and innovations. The management team, brand facts, and expectations for interviews are also summarized.
This document provides examples of line stretching and brand extension strategies for several companies. It describes Coca-Cola's launch of Vanilla Coke in 2002 that saw initial success but then sales declines leading to it being pulled from shelves. It also discusses Vittel's successful launch of fruit-flavored waters for children and Nesquick's cereal launch in 1999 that built on the brand's chocolate taste positioning. Additionally, Bic's failed launch of perfumes in lighter-shaped packaging at tobacco stores is examined.
Tyson Foods is the world's largest processor and marketer of chicken, beef, and pork. In fiscal year 2008, Tyson Foods had sales of $26.9 billion and employed over 107,000 team members. Tyson Foods operates vertically integrated poultry and meat production facilities across the United States and internationally, producing over 40 million chickens, 141,860 cattle, and 393,360 hogs per week on average. The company sells its protein products through various distribution channels, including retail consumer products, food service, and international markets.
Ben & Jerry's aligns its supply chain with its social and environmental missions. It sources dairy from a Vermont cooperative of family farms and uses Fair Trade certified and cage-free ingredients. Ben & Jerry's also supports social programs through suppliers like Greyston Bakery, which employs formerly homeless individuals. The company frequently innovates new ice cream flavors while maintaining commitments to sustainability, humane treatment of animals, and social responsibility. Its supply chain utilizes agile, adaptive, and aligned approaches to meet the demands of its mission-driven business model.
Britvic is a leading soft drinks company in the UK with brands such as Robinsons, Fruit Shoot, Tango, Pepsi, Mountain Dew, Gatorade, and Lipton Ice Tea. The document provides an overview of Britvic's history, management team, brand portfolio, locations, culture, and interview process. It describes Britvic's formation in 1986 through mergers and its growth into a market leader through brand acquisitions and innovations. The management team, brand facts, and expectations for interviews are also summarized.
This document provides examples of line stretching and brand extension strategies for several companies. It describes Coca-Cola's launch of Vanilla Coke in 2002 that saw initial success but then sales declines leading to it being pulled from shelves. It also discusses Vittel's successful launch of fruit-flavored waters for children and Nesquick's cereal launch in 1999 that built on the brand's chocolate taste positioning. Additionally, Bic's failed launch of perfumes in lighter-shaped packaging at tobacco stores is examined.
Henry Ford was born in 1863 and grew up on a farm in Michigan. As a young man, he worked as an apprentice machinist and engineer. In 1896, he built his first car called the Quadricycle. He went on to form the Ford Motor Company in 1903. Ford revolutionized automobile manufacturing with his assembly line system introduced in 1913. It allowed workers to complete specific tasks as cars moved continuously down the line. By 1918, over half of all cars in America were Ford Model T's, which sold for only $850 and came in black. Henry Ford died in 1947 after transforming the automobile industry.
Heinz India Private Limited is a food processing company that started operations in India in 1994. It took over the family nutrition business of Glaxo which included brands like Complan, Glucon-D, Nycil, and Sampriti Ghee. The company's manufacturing facility is located in Aligarh, Uttar Pradesh. Seema Modi was the first woman managing director of Heinz India. The company has offices in major cities across India and follows good manufacturing practices and quality standards. Heinz India is focused on providing trusted and nutritious food options to consumers while pursuing sustainable and profitable growth.
This document provides an overview of culture and society in the 1980s. It begins with an introduction stating that the decade brought many changes to music, slang, fashion, movies and more. It then covers various topics from the decade in sections, including politics/economy, science, technology, film and others. Each section provides several brief descriptions and facts about the significant people, events and developments that defined that aspect of 1980s culture.
The document discusses the use of posters for propaganda purposes during World War I, World War II, and other conflicts. Posters were used to recruit soldiers, promote war bonds, encourage conservation, and maintain morale on the home front. The document examines many examples of propaganda posters and asks the reader to evaluate which poster from several slides would be most effective and memorable, explaining their choice.
This document discusses franchising and Kellogg's entry into the Indian market through franchising. It provides an overview of different methods for entering international markets, including franchising. Franchising allows companies to leverage another entity's successful business model and brand. The document then discusses Kellogg's use of franchising specifically in India, including its initial challenges and lessons learned. It analyzes Kellogg's marketing strategies and product extensions in India.
This document analyzes Budweiser and its brand positioning as "The Great American Lager". Budweiser is the top brand of Anheuser-Busch, contributing two-thirds of $18.988 billion in gross sales and 59.7% market share in 2007. The brand positions itself as the best American lager through marketing slogans like "The King of Beers". While Budweiser has strong brand recognition, it faces competition from other domestic beers like MillerCoors as well as new product categories like energy drinks. Maintaining brand strength will require continued innovative marketing and adaptation to changing consumer preferences.
This document analyzes the marketing environment of Coca-Cola in Vietnam. It examines both the macroenvironment, including economic, natural, technological, political, and cultural factors, as well as the microenvironment comprising the company itself, suppliers, marketing intermediaries, customers, competitors, and publics. Some key points are that economic instability can impact sales while technological advances allow for more environmentally friendly packaging. Coca-Cola faces competition from Pepsi in Vietnam and must consider public opinion to protect its reputation.
The first Coca-Cola recipe was invented in 1885 in Georgia. It was originally marketed as a patent medicine before becoming popular as a soda fountain drink. In the 1980s, Coca-Cola attempted to change to the "New Coke" formula but reverted to "Coca-Cola Classic" after public backlash. Throughout its history, Coca-Cola has launched various diet and other cola products while expanding globally and engaging in brand wars with competitors like Pepsi.
This document outlines a sale plan for Heineken beer in Vietnam from July 2014 to June 2015. It discusses Heineken's background as a global brewer and its presence in Vietnam since 1992. The plan aims to expand Heineken's target market and increase revenue through strategies such as distributing more widely, promoting during holidays, and offering prizes for codes on beer packaging. Financial reports show growing profits for Heineken in recent years. The document also analyzes Heineken's competitors, customer needs, and cultural factors to consider in the Vietnamese market.
El documento resume las principales figuras del conductismo y el constructivismo. En el conductismo se mencionan John B. Watson, Burrhus Frederic Skinner e Ivan Petrovich Pavlov. En el constructivismo se mencionan Jean Piaget, David Paul Ausubel, Lev Vygotski y Jerome Bruner. Se brindan detalles biográficos breves de cada uno y enlaces a videos explicativos de sus teorías.
This document contains certificates from several online courses completed by Venkatesan Prasad Sundararajan through HarvardX, edX, KIx, GeorgetownX. The certificates are for courses in US health policy, health and society, innovating in healthcare, global health case studies, improving global health quality and safety, entrepreneurship in emerging economies, lessons from Ebola, introduction to global health, readings in global health, and introduction to bioethics. The certificates list the course name and date of completion and include signatures and names of the instructors and institutions.
An online certificate from Yale University confirms that Joshua David Strub successfully completed a non-credit course in Financial Markets taught by Robert J. Shiller on Coursera. The certificate verifies Strub's identity and participation in the course, which was authorized by Yale University and offered through the online learning platform Coursera.
O documento apresenta um plano de capacitação para vendedores com o objetivo de melhorar suas habilidades de abordagem, sondagem, apresentação de produtos, contorno de objeções e fechamento de vendas. O plano inclui análise das necessidades de treinamento, temas como habilidades de vendas, estilos de clientes e superação de objeções, e uma estratégia de capacitação presencial de 8 horas.
El documento habla sobre el desarrollo integral del individuo a través de la formación en valores, el trabajo en equipo, la responsabilidad social, el emprendimiento sostenible y la generación de ingresos. Menciona específicamente el fortalecimiento de la autoestima, autonomía, sentido de pertenencia comunitaria, solidaridad, asociatividad, aprendizaje permanente e innovación.
James Atkinson completed an online continuing medical education activity on Parkinson's disease hosted by Yale University School of Medicine on August 9, 2008. Yale University School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to sponsor such activities for physicians. James Atkinson earned 1 AMA PRA Category 1 Credit for successfully completing the program titled "Update on Parkinson's Disease".
Henry Ford was born in 1863 and grew up on a farm in Michigan. As a young man, he worked as an apprentice machinist and engineer. In 1896, he built his first car called the Quadricycle. He went on to form the Ford Motor Company in 1903. Ford revolutionized automobile manufacturing with his assembly line system introduced in 1913. It allowed workers to complete specific tasks as cars moved continuously down the line. By 1918, over half of all cars in America were Ford Model T's, which sold for only $850 and came in black. Henry Ford died in 1947 after transforming the automobile industry.
Heinz India Private Limited is a food processing company that started operations in India in 1994. It took over the family nutrition business of Glaxo which included brands like Complan, Glucon-D, Nycil, and Sampriti Ghee. The company's manufacturing facility is located in Aligarh, Uttar Pradesh. Seema Modi was the first woman managing director of Heinz India. The company has offices in major cities across India and follows good manufacturing practices and quality standards. Heinz India is focused on providing trusted and nutritious food options to consumers while pursuing sustainable and profitable growth.
This document provides an overview of culture and society in the 1980s. It begins with an introduction stating that the decade brought many changes to music, slang, fashion, movies and more. It then covers various topics from the decade in sections, including politics/economy, science, technology, film and others. Each section provides several brief descriptions and facts about the significant people, events and developments that defined that aspect of 1980s culture.
The document discusses the use of posters for propaganda purposes during World War I, World War II, and other conflicts. Posters were used to recruit soldiers, promote war bonds, encourage conservation, and maintain morale on the home front. The document examines many examples of propaganda posters and asks the reader to evaluate which poster from several slides would be most effective and memorable, explaining their choice.
This document discusses franchising and Kellogg's entry into the Indian market through franchising. It provides an overview of different methods for entering international markets, including franchising. Franchising allows companies to leverage another entity's successful business model and brand. The document then discusses Kellogg's use of franchising specifically in India, including its initial challenges and lessons learned. It analyzes Kellogg's marketing strategies and product extensions in India.
This document analyzes Budweiser and its brand positioning as "The Great American Lager". Budweiser is the top brand of Anheuser-Busch, contributing two-thirds of $18.988 billion in gross sales and 59.7% market share in 2007. The brand positions itself as the best American lager through marketing slogans like "The King of Beers". While Budweiser has strong brand recognition, it faces competition from other domestic beers like MillerCoors as well as new product categories like energy drinks. Maintaining brand strength will require continued innovative marketing and adaptation to changing consumer preferences.
This document analyzes the marketing environment of Coca-Cola in Vietnam. It examines both the macroenvironment, including economic, natural, technological, political, and cultural factors, as well as the microenvironment comprising the company itself, suppliers, marketing intermediaries, customers, competitors, and publics. Some key points are that economic instability can impact sales while technological advances allow for more environmentally friendly packaging. Coca-Cola faces competition from Pepsi in Vietnam and must consider public opinion to protect its reputation.
The first Coca-Cola recipe was invented in 1885 in Georgia. It was originally marketed as a patent medicine before becoming popular as a soda fountain drink. In the 1980s, Coca-Cola attempted to change to the "New Coke" formula but reverted to "Coca-Cola Classic" after public backlash. Throughout its history, Coca-Cola has launched various diet and other cola products while expanding globally and engaging in brand wars with competitors like Pepsi.
This document outlines a sale plan for Heineken beer in Vietnam from July 2014 to June 2015. It discusses Heineken's background as a global brewer and its presence in Vietnam since 1992. The plan aims to expand Heineken's target market and increase revenue through strategies such as distributing more widely, promoting during holidays, and offering prizes for codes on beer packaging. Financial reports show growing profits for Heineken in recent years. The document also analyzes Heineken's competitors, customer needs, and cultural factors to consider in the Vietnamese market.
El documento resume las principales figuras del conductismo y el constructivismo. En el conductismo se mencionan John B. Watson, Burrhus Frederic Skinner e Ivan Petrovich Pavlov. En el constructivismo se mencionan Jean Piaget, David Paul Ausubel, Lev Vygotski y Jerome Bruner. Se brindan detalles biográficos breves de cada uno y enlaces a videos explicativos de sus teorías.
This document contains certificates from several online courses completed by Venkatesan Prasad Sundararajan through HarvardX, edX, KIx, GeorgetownX. The certificates are for courses in US health policy, health and society, innovating in healthcare, global health case studies, improving global health quality and safety, entrepreneurship in emerging economies, lessons from Ebola, introduction to global health, readings in global health, and introduction to bioethics. The certificates list the course name and date of completion and include signatures and names of the instructors and institutions.
An online certificate from Yale University confirms that Joshua David Strub successfully completed a non-credit course in Financial Markets taught by Robert J. Shiller on Coursera. The certificate verifies Strub's identity and participation in the course, which was authorized by Yale University and offered through the online learning platform Coursera.
O documento apresenta um plano de capacitação para vendedores com o objetivo de melhorar suas habilidades de abordagem, sondagem, apresentação de produtos, contorno de objeções e fechamento de vendas. O plano inclui análise das necessidades de treinamento, temas como habilidades de vendas, estilos de clientes e superação de objeções, e uma estratégia de capacitação presencial de 8 horas.
El documento habla sobre el desarrollo integral del individuo a través de la formación en valores, el trabajo en equipo, la responsabilidad social, el emprendimiento sostenible y la generación de ingresos. Menciona específicamente el fortalecimiento de la autoestima, autonomía, sentido de pertenencia comunitaria, solidaridad, asociatividad, aprendizaje permanente e innovación.
James Atkinson completed an online continuing medical education activity on Parkinson's disease hosted by Yale University School of Medicine on August 9, 2008. Yale University School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to sponsor such activities for physicians. James Atkinson earned 1 AMA PRA Category 1 Credit for successfully completing the program titled "Update on Parkinson's Disease".
This document summarizes the cultural school of strategic management. It discusses the nature of culture from both outsider and native perspectives. Culture is comprised of a worldview, activities, and artifacts. The cultural school was introduced in the 1980s to explain the success of Japanese corporations. It views strategy formation as a collective process that reflects corporate culture. Culture can influence decision-making style and resistance to change. The cultural school emphasizes the role of social processes, beliefs, and values but can be vague and contribute to resistance and conflicts. Theories discussed include appreciative inquiry, Hofstede's cultural dimensions, cultural intelligence, and the Ashridge mission model.
15 el83 automatic washing machine using microchip pic18f series microcontro...amjad ali janwari
The document describes the design of an automatic washing machine that uses a PIC18F series microcontroller. It discusses the hardware and software design. For the hardware, it details the components used like motors, sensors, LCD display and their connections to the microcontroller. For the software, it provides flowcharts and pseudo-code explaining the functions for controlling processes like washing, rinsing, spinning. It aims to provide fully automatic, semi-automatic and manual modes of operation through a keypad interface.
This certificate from Harvard University certifies that Abhishek Gautam has completed the requirements for and was awarded a five-course professional graduate-level certificate in Strategic Management from Harvard University's Extension School. The certificate was issued on May 29, 2015 and includes a verification code.
The document provides an overview of key concepts related to balance sheets:
- A balance sheet is a financial statement that lists a business's assets, liabilities, and equity at a point in time. It provides a snapshot of what the business owns and owes.
- The key components of a balance sheet are assets (what the business owns), liabilities (what the business owes), and equity (the owner's investment and retained earnings). Assets must equal the sum of liabilities and equity.
- Current assets are items expected to be converted to cash within one year. Current liabilities are debts to be paid within one year. Net current assets is current assets minus current liabilities.
Guadalupe es un archipiélago francés en el mar Caribe compuesto por dos islas principales, Basse-Terre y Grande-Terre, separadas por un estrecho brazo de mar. La economía depende del turismo y la agricultura, aunque su PIB per cápita es la mitad del de Francia. La cultura es rica y diversa, resultado del mestizaje de amerindios, europeos y africanos, y se expresa a través de la música, la danza y las tradiciones.
El Dodecaneso es un archipiélago griego en el mar Egeo compuesto por 12 islas principales como Rodas, Kos, Kalimnos, Simi, Karpathos y otras. Las islas tienen una rica historia y cultura y atraen turistas por sus playas, paisajes y vida nocturna. Ofrecen una variedad de hoteles, spas y restaurantes con comida griega e internacional.
Hindalco's subsidiary Novelis reported strong results for 4QFY2010. Top-line grew 24.8% year-over-year to US $2.42 billion as sales volumes increased 16.1% year-over-year. Adjusted EBITDA spiked 336% year-over-year to US $231 million. Novelis is focusing on increasing capacity in emerging markets, announcing plans to expand capacity in Brazil by 50% at a cost of US $300 million. Following the expiration of Novelis's metal price ceiling contracts and expected benefits from price increases and cost savings, the report maintains a "Buy" recommendation on Hindalco.
Este documento presenta la sesión 9 de un diplomado sobre formación docente con tecnologías de la información y la comunicación. La sesión se enfoca en ampliar la red personal de aprendizaje (PLE) de los participantes. Incluye actividades como evaluar recursos web, discutir herramientas tecnológicas en un foro, ver un video sobre redes sociales, y definir un plan para ampliar el PLE en las próximas semanas.
El documento resume los principales tipos de contratos del derecho privado, incluyendo el mandato, la consignación, el corretaje, la agencia, la concesión y la franquicia. Describe las definiciones, características, obligaciones de las partes y otros aspectos clave de cada uno de estos contratos.
This document is a transliteration of the Hebrew text of the book of Genesis from the Masoretic text. It provides the Hebrew text with vowels for 1:1 through 4:14, which covers the creation story and the story of Cain and Abel. The text is divided into verses and annotated with references to chapters and verses.
På MFO Inspirerer 23.09.2010 snakket Espen Skoland og Even Sandvold Roland om sine kontroversielle meninger om sosiale medier. De har begge fått internett inn med morsmelken og produkter av dagens internettgenerasjon. Alle har hørt historien om Even når han twitret om svaret fra Warner, hvor han ble referert til som drittungen.
Presentasjon fra forelesning på Handelshøyskolen BI, våren 2008. Fremført av Marius Myhrvold og Ole Emil Johnsen fra Colt Kommunikasjon. Nettsamfunnet Biip.no holdt et eget innlegg. Les mer på coltpr.no
Presentasjonen viser utvalgte aspekter relatert til forbindelsen mellom utvikling av medieteknologi og kulturelle fenomener. Muntlig tradisjon, trykt kultur, visuell kultur og deltakerkultur er eksempler på hvordan bruk av spesifikke typer medier påvirket kulturelle prosesser.
Gjesteforelesning om sosiale medier for studenter i faget direkte og interaktiv markedsføring ved Handelshøgskolen i Tromsø. Case fra egen tid som webredaktør i SpareBank 1 Nord-Norge, skråblikk på Facebook-siden til Troms fylkestrafikk (fra brukers ståsted), eksempler fra Tromsø-virksomheter.
Presentasjon jeg holdt for Statped i Trondheim på en temadag om sosiale medier i dag. Presentasjonen skulle belyse hva som finnes av sosiale medier, og et par caser.
Forskningsgruppen "Sosiale medier og valgkamp" på Institutt for medier og kommnunikasjon ved Universistetet i Oslo presenterte sine funn på seminaret #Valg2013: Den siste TV-valgkampen? torsdag 05.september 2013.
Undervisningspresentasjon til bruk for OAL151 - IT som ledelsesverktøy, HiNT/ØOL
URL: http://www.hint.no/hint/studietilbud/2013_2014/avdeling_for_oekonomi_organisasjon_og_ledelse/oal151_it_som_ledelsesverktoey
6. Definisjoner av massemedia:
«Massemedier, teknologiske meddelelsesmidler som
gjør det mulig å nå et stort og sammensatt publikum
på kort tid innenfor et geografisk vidt område»
Store Norske Leksikon
«massemedier definert som ulike typer av teknologi
som kommuniserer ulike slags budskap til et større
publikum» Imsen 2010
7.
8. Læreplanen sier:
diskutere forholdet mellom idrett og massemedier og
reflektere over formidling av idrett i mediene
HVORDAN ???
Hvordan påvirker massemedia?
Diskutere hvordan media påvirker prestasjon hos
utøvere.
Medias sin rolle, hvordan de selger, hvordan de
formidler?
Hvilke idretter blir formidlet, hvordan
Hvordan idretten påvirkes, utvikles?
Hvordan massemedia har utviklet seg?
Hva er massemedia, hvordan blir det definert?
13. 1. Beskriv ulike «medium» som du bruker
a. Hvordan fungerer dette rent praktisk
b. Hvilket budskap mottar du
c. Hvordan påvirker det deg
2. Beskriv «ditt mediadøgn» 24t
a. Hvilke medier bruker du?
b. Hvor mye tid bruker du på disse mediene?
c. Hvilke type nyheter «legger du merke til?»
d. Hvordan påvirkes du?
e. Ble du overasket?
14.
15. 4G dekning
Hva gjør dette med oss?
Kort forklart gir 4G deg lynraskt mobilt internett. Nettet har
overføringshastigheter som overgår dagens bredbåndslinjer og
gir deg dermed et hav av muligheter for mobile tjenester. Med 4G
ligger alt til rette for effektiv strømming eller nedlastning av film
og musikk, bildedeling og surfing i suverene hastigheter.
18. Ny oppgave….
Analyse av formidling av sport i nettaviser
Gå gjennom de største nettavisene tallfest
følgende:
Kjønnsfordeling artikler
Kjønnsfordeling journalist
Hvilken sport/idrett
Utenomsportslig
Positiv eller negativ vinkling
Lag statistikk på det dere finner ut
Hvilke konklusjoner trekker dere?
19. Idrett og massemedier
Hva gjør massemedia ?
- påvirker sosialiseringsprosessen i våre samfunn
(kanskje en av de viktigste kildene)
- former våre gr.leggende holdninger, normer og
verdier
- forsterker våre synspunkt og forestillinger
- nyanserer saker med ytterlige informasjon
Definisjon; massemedia:
«Massemediene er de midlene et relativt lite antall
mennesker bruker for å formidle et budskap raskt og
direkte til en stor del av befolkningen».
Prosessen => massekommunikasjon
communicare => kommunikasjon = «å gjøre felles»
20. Hva er massemedia??
Hvordan fungerer??
massemedia??
Hvordan påvirker media
idretten??
Hvordan har media makt??
http://tv.nrk.no/serie/den-store-skibutikken/KOID75004514/seson
21. Medier:
MM forkorter avstander i tid og rom mellom sender og
mottaker.
MM forkorter den sosiale avstanden mellom mennesker
=> nærkontakt
MM krever lite av mottakerne enkelt/ forståelig
budskap
MM er tilgjengelig tid/ plass
22. Sosiale medier
er medier (kanaler eller plattformer) som ved hjelp av Internett
eller webbasert teknologi, åpner for interaksjon mellom to eller
flere mennesker (brukere).
internettbaserte applikasjoner tillater skapelse og utveksling av
brukergenerert innhold
Med interaksjon mellom brukerne menes blant annet deling,
rating og tagging, eller å poste kommentarer til bilder,
artikler eller annet innhold og informasjon.
Eksempler på sosiale medier er nettsider som Facebook, Twitter
, LinkedIn, ResearchGate, Youtube, MySpace, Gowalla,
men også spill via spillkonsoller (f.eks. Playstation, Xbox,
Nintendo eller andre web-baserte spillplattformer og
spillkanaler), wikier, blogging, vlogging, crowdsourcing osv.
I motsetning til tradisjonelle medier (TV, avis, radio) er det
brukerne som setter føringen for hva innholdet skal være, og
ikke en overordnet aktør/avsender.
23. Kommunikasjonsmodellen
• Enveiskommunikasjon
• Mediene kommuniserer stort sett en vei
• feedback: tlf./SMS/E-mail
• seertall/ opplag
•markedsundersøkelser
I Massemedier
som sender
II Innhold og
budskap
IV Mottakere:
Politikere og
styringsorgan.
Dagsordenfunksjonen
III Mottakere:
Individer. Budskapet
fungerer
holdningsskapendeTilbakemelding
Tilbakemelding
Kommunikasjonsmodellen
Mediene utfordres av nye medier og ny teknologi
•nye muligheter til å uttrykke seg via lyd, bilde og
film
• Youtube, facebook, twitter, instagram
• Fra TV til PC til tablet/mobil
25. Oppgave
1.Fra Gutenberg til TV-sporten: lag en punktliste
over de viktigste hendelsene i utviklingen av
massemedia.
2.Hvordan har informasjonsstoffet utviklet seg
innen idrett, gjennom utviklingen av media?
3.Hvordan har massemedia makt?
4.Beskriv hvordan ulike idrettsstjerner kan være
verdiformidlere.
26. Fra Gutenberg til TV-sporten
Starten på det moderne massemediene
1400 tallet: Gutenberg, Boktrykkerkunsten
1700-tallet: rasjonalisering/ effektivisering => avisene
1800-tallet: Opplysningstiden => ukeblader og
populærmagasiner
På samme tid tok den moderne idretten form
idrettsstoff fikk tidlig en viktig plass i mediene
1880-årene: norske spesialblader for idrett
1920-1965: Sportsmanden «hovedorgan for mange
idrettsinteresserte»
De tidlige avisene og bladene => for overklassen og
velutdannede
Leseferdigheten økte => mer «reell» massemedia
1920-årene avisene fikk egne sportsredaksjoner
1925- kringkastingen overførte Holmenkollrennene
27. 1930- utberedelse av radio
Avisene formidlet med det trykte ord
Radioen formidlet med det talte ord
1920-årene TV i USA
OL i Berlin, 1936: første internasjonale begivenhet på
TV (15000 seere)
OL i London 1948 (80000 seere)
OL 1994 Lillehammer (2.000.000.000 seere!)
OL 2012 London (1.000.000.000 seere på
åpningsseremoni)
1960 sportsredaksjon i NRK, Bjørge Lillelien
Teknisk utvikling
NRK 1980 200 timer idrett
NRK 1990 500 timer idrett
NRK 2011 1570 timer idrett
NRK 2012 OL i London 1500t
1980-årene oppheving av kringkastingsmonopolet
Utbygging av kabelnett
Nye mediesystemer
Utvikling
28. Massemediene informerer
«bringer informasjon om forhold som ansees for å
være interessante for en stor mengde mennesker»
Noe informasjon kan være livsviktig
Nødvendig for å kunne fungere godt i samfunnet
Det siste om den politiske og øk. utviklingen
Trivielle nyheter
Sørgelige nyheter
Glade nyheter
Idrett i medienes barndom
saklige referater og resultater
personlig engasjement og gratisarbeid
Referater og resultatservice viktig også i dag
29. Massemedia har makt !! (Youtube)
Filtrerer informasjonen Ja, og hva så ???
Mediene har en dagsordenfunksjon
«Pressefriheten regnes som fundamental for
demokratiet»
⇒ garanti for nyansering av hendelser
⇒ balansering av ulike syn mot hverandre
Gir massemediene et allsidig og nøytralt bilde av
idretten ?
Hva ser vi, hører vi og leser vi om ??
= Fokus på prestasjoner på toppnivå
Hva kan dette føre til ???
Hvilke idretter får oppmerksomheten ???
Toppidrett for menn av menn !
30. Gjenspeiling ?: idrett = masseidrett og barne- og
ungdomsidrett
Uheldig påvirkning
prestasjonsorientering
prestasjonskrav til unger
MM forsterker en bestemt utvikling
utvalget
måten det blir presentert på
Massemedia, idrett og penger
Idrett +
massemedia = sant
Idretten trenger penger for å drive sin virksomhet
Idretten skaper medieinteresse
(medieinteresse skaper idrettsutøvere ???)
Medieidretten skaper engasjement f.eks SjakkVM
Medieidretten signaliserer positive verdier
31. Reklame - hvem tjener pengene ?
• Utøveren
• Forbundet
• Arrangøren
• Næringslivet
• Mediakanalen
”Symbiosen” har en lang og felles
historie
Pengene styrer
• Sammenblanding av interesser
• De store selskapene styrer
• Rettighetsproblematikk og eierforhold
• Kommersialisering > dyre sendinger > redusert
interesse > idretten taper ???
Media har makt !!!
Hva er det vi ønsker ???
32. Ulike typer medier:
Internett: verdensomspennende nettverk, alle er innom
hver dag, inneholder mange tjenester Kilde: daria.no
Twitter: 200 millioner brukere, startet i 2006, mange
idrettsprofiler-kontakt med fansen, kan være
enveiskommunikasjon, meningsytring, debatt,
TV: før mindre konkurranse, NrK, mer konkurranse
gir mer sensasjonspregete nyheter, 1950 første
tvsending i Norge, utvikling av flere tvkanaler, 1971
første sending med farger,
Radio: startet på slutten av 1800 tallet, visjon om en
mer sammensveiset verden, Samuel Morse, tråldøs
radio, utvikling frem til 2. verdenskrig, ut i
verdensrommet, Dab radio,
33. Idrett, massemedier og kjønnsroller
Lag en statistikk over sportsnyhetene i
nettavisene til VG, Dagbladet og Nettavisen.
Hvilke idretter handler artiklene om?
Hvilket kjønn «representeres» i artikkelen?
Hvilket kjønn har artikkelforfatteren?
Er det artikler som handler om kjønnsroller?
Hva fant vi??
•Klart overtall av artikler som handler om menn
•1 forside artikkel om kvinner
•2-3 idretter der kvinner kommer frem – ski og
håndball
•Ski og fotball mange artikler
•Litt gjevnere kjønnsfordeling på ski
•Nesten bare menn som skriver om idrett