This document discusses a study on customer knowledge and awareness of kangaroo care hospitals. It reviews literature on previous studies that found over half of parents were aware of kangaroo mother care. The study used a descriptive research design with a sample of 15 customers to understand their satisfaction levels. Results found most customers were satisfied with the skin-to-skin contact and medical benefits for low birth weight infants. However, some issues with cost and staffing were also identified. The conclusion recommends continuing education on kangaroo care practices and promoting customer satisfaction.

1. TOPIC: kangaroo care hospital
Presented by:
Nandan ,

2. Kangaroo mother care was invented by Dr. Edgar rye and
it changed as a “SKIN-TO-SKIN” concept, then it
developed by Dr. hector in 1994 and kangaroo foundation
was created.
the main strategy created and developed is
breastfeeding, weight gaining and infection.
History of KMC Hospital

3. TITLE: Knowledge and awareness about
kangaroo care hospital
Kangaroo care (KC) is the practice of skin-to-skin contact
between infant and parent. Kangaroo care is the result of
intensive research and exhaustive studies and revolving
around the different needs of customers.
Kangaroo care have been practiced by holding the
baby skin to skin with mother.

4. 1. To determine the customers knowledge about the
kangaroo care.
2. To know the awareness and benefits of kangaroo
care
OBJECTIVES

5. 1. Sangeetha Lakshmi (2013) “Knowledge and
Awareness about Benefits of Kangaroo Mother
Care” the research conducted to determine mother’s
prior knowledge of Kangaroo Mother Care (KMC)
and awareness about benefits of KMC for preterm
babies, a consecutive sample of 45 preterm babies in
the period of 3 months and it find that 58.1% parents
are aware about the KMC and they taken a service
from kangaroo care hospital.
LITERATURE REVIEW

6. 2. Ravi Prakash(2018) “Kangaroo Mother Care: using
formative research to design an acceptable community
intervention” it aims to a major proportion of low birth
weight and they conducted formative research to assess
the feasibility, and adoption they conduct the qualitative
methods of 40 interviews and 6 group discussions and
they found that most mothers are realized that babies born
small required special care and most mothers perceived
benefits such as weight gain and increased activity in the
infant, formative research is essential for developing a
strategy for delivery of an intervention.
LITERATURE REVIEW

7.  Type of research: Descriptive research
 Population: all KMC hospital customers (N)
 Sampling size : 15 (n)
 Sampling frame : websites and journals
 Sampling technique : non- probability
 Sampling method : convenience method
RESEARCH METHODOLOGY

8. Analysis of Demographic profile of the customers
DATA ANALYSIS &
INTERPRETATON
S.NO DEMOGRAPHIC FACTORS PERCENTAGE%
1NO. of Respondents 100
MALE 53.33
FEMALE 46.67
2QUALIFICATION 100
UG 33.33
PG 26.67
Professional 40
3INCOME 100
< 300000 13.33
300001 - 500000 33.33
500001- 1000000 33.33
ABOVE 10 LAKH 20

9. FACTORS PERCENTAGE%
SATISFIED 60
UNSATISFIED 40
1. The below data interpreted as per the study of 15
customers behavior who are perceived the benefits of KMC

10. FACTORS PERCENTAGE
VERY SATISIFED 33.33333333
SATISFIED 26.66666667
NEUTRAL 6.666666667
UNSATISIFED 20
VERY UNSATISIFED 13.33333333
2. Below data explains the technological facilities of
the hospital which help to customers for the baby
care and operations

11.  Kangaroo care hospital is helps to effective and safe
alternative to conventional care of LBW.
 They come out with the skin-to- skin contact of the
mother and infants and it reduce pain in the medical
treatment.
 The customers of the kangaroo care hospital are
aware and it is trusted 1300+ families by good
treatments and perceived services
 At the time of treatments some problems are founded
they are lack of nurses, cost of service is too high,
etc…
FINDINGS

12. Kangaroo care hospital is following the
proper method of practicing kangaroo care , it
should achieve the objective of the hospital and
content about kangaroo care should be
continue to be put in all maternity and medical
textbooks and care guides.
promoting skin-to- skin concept and
satisfying the customers and their families.
CONCLUSION