Vehicle type 12 accounts for most bookings but also most cancellations. Travel by point to point contributes most transactions but also most cancellations. The most popular package is 4 hours and 40 km but desktop bookings have the highest cancellation rate despite contributing less transactions. The document analyzes booking data to identify patterns in vehicle types, travel modes, packages, and booking channels that contribute the most transactions and cancellations to help improve the customer experience by reducing cancellations.

1. YOURCABS.COM
R I T U PA R N A S A R K A R

2. PROBLEM STATEMENT
• Booking cancellations by the company due to
unavailability of a car.
• Decrease in Customer satisfaction.

3. OBJECTIVE
• To improve the customer experience by taking(alerts)
preemptive actions

4. APPROACH
• Understand the listed parameters and its interaction with
cancellation.
• Vehicle Type
• Travel Type
• Package Type
• Channel of Booking
• Some other insights

5. VEHICLE TYPE
• Vehicle type 12 accounts for 73.4% of the transaction
• Only 8.4% of these vehicles are cancelled
• But these 8.4% accounts for 85.2% of the total cancellations
• Vehicle type 85 & 89 accounts for 5.5% for the transaction each.
• But 12.5% of vehicle 89 are cancelled compared to 0.4% of vehicle 85.

6. TRAVEL TYPES
• Point to point (P2P) is the most preferred.
• P2P contributes 79% of the transactions
• Cancellation under P2P mode contributes 88.6% of the total cancellations

7. PACKAGE ID
• Package ID is only available for booking
done under “Hourly Travel” mode.
• “4hrs & 40kms” (P1) is the most preferred
package followed by “8hrs & 80kms” (P2).
• P1 contributes 46.4% of the total
transactions while P2 contributes 35.8%.

8. BOOKING CHANNEL
• Desktop booking accounts for 35.2% of the transactions and Mobile
booking 4.3%
• Only 12.5% of the Desktop bookings are cancelled but it accounts
for 60.8% of the total cancellations.

9. OTHER INSIGHTS
• Areas to focus for
expansion of business
• 176
• 1349
• 34
• 1379
• 1216
• 626
• 839
Areas where cancellation rate is more
than 25% and total transactions are
more than 30 units based on
From_Area_ID column.

10. CONCLUSION
- Restrict pre-booking in “Point-to-point” mode to
maximum 1 hour before time of travel.
- Re-structure the packages of “Hourly Rental” mode.
- Promote the Online and Mobile booking channels.
- Arrange cars in areas where rate of bookings are high.

11. THANK YOU