Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
BUSD 703 - Foundations of Marketing: Library ResourcesRob Bohall
The document provides an overview of resources available at GFU Library for completing a literature review. It discusses the literature review process and requirements, including selecting a topic and identifying relevant sources. Key databases for research are identified as Business Source Complete, Google Scholar, and Conference Board. The document provides tips on developing search terms and approaches, as well as how to find a specific book or article and browse academic journals. The goal of the literature review assignment is to identify appropriate literature, theories, and gaps to support the research question.
Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
BUSD 703 - Foundations of Marketing: Library ResourcesRob Bohall
The document provides an overview of resources available at GFU Library for completing a literature review. It discusses the literature review process and requirements, including selecting a topic and identifying relevant sources. Key databases for research are identified as Business Source Complete, Google Scholar, and Conference Board. The document provides tips on developing search terms and approaches, as well as how to find a specific book or article and browse academic journals. The goal of the literature review assignment is to identify appropriate literature, theories, and gaps to support the research question.
Часть глобальной статистики WeAreSocial по Digital и SMM для Беларуси
Критические и весьма удивительные изменения:
• Linkedin в Беларуси обогнал по аудитории Facebook,
• Tiktok преодолел планку 3 млн пользователей,
• из ТОП запросов в поисковиках пропал «коронавирус».
Основные выводы:
• На 9,44 млн жителей 8,03 млн интернет-пользователей. Проникновение интернета 85,1%. Рост за год — 3%.
• За 10 лет с 2012 количество пользователей выросло более чем в 2 раза — с 3,73 млн до 8,03 млн пользователей.
• Всего 4,35 млн интернет-пользователей (46,1%) имеют акаунты в соцсетях. В 2021 году таких пользователей было 3,9 млн или 46,1% от числа интернет-пользователей.
• 95,7% пользователей соцсетей используют их с мобильных устройств (прирост за год 0,7%).
• За год прирост пользователей соцсетей составил 450 тыс. человек (+11% за год).
• Средняя скорость мобильного интернет-соединения составляет 10 MBPS.
• Средняя скорость фиксированного интернет-соединения — 48,39 MBPS.
Как жители Беларуси относятся к биометрии при осуществлении платежейSergey Skorokhod
Агентством GfK Ukraine по заказу компании Visa провела исследование с целью изучить что жители Беларуси знают о понятии биометрии, как они к этому относятся, в том числе в сфере платежей.
Здоровый образ жизни и мы: модульное обследование БелстатаSergey Skorokhod
Bтоги модульного обследования домашних хозяйств Белстата, которое проводилось с целью изучения отношения беларусов к здоровому образу жизни.
Всего в опросе приняло участие 6 тыс. респондентов в возрасте 16 лет и старше.
«Ритейл в Беларуси: перспективы развития и какие технологии будут востребован...Sergey Skorokhod
Презентация belretail.by
«Ритейл в Беларуси: перспективы развития и какие технологии будут востребованы в ближайшее время»
на семинаре Microsoft «Автоматизация бизнес-процессов в розничных компаниях»
22 ноября 2017 года, Минск, Беларусь
Маркетинговое исследование мебельного рынка МинскаSergey Skorokhod
ТЦ «Мебельный МегаМаркет Домашний очаг» весной 2017 года провел маркетинговое исследование покупателей мебели в Минске.
Параметры исследования:
Опрос посетителей мебельных торговых центров «Домашний очаг», «Тивали», «Озерцо», «Дом мебели» проводился с 20 по 26 февраля 2017 года. Метод проведения исследования – анкетирование. Было опрошего 500 человек. Характеристики ЦА – покупатели мебели в сегментах эконом и средний минус.
Результаты опроса посетителей экологического фестиваля «Пастернак»
Портрет потребителя эко-продуктов в Беларуси.
Центр системных бизнес-технологий Satio
Цифры и тренды оффлайн и онлайн-ритейла в БеларусиSergey Skorokhod
- оффлайн и онлайн-ритейл в Беларуси. Общие цифры: товарооборот, охват интернет-аудитории, официальная статистика
- интернет-аудитория, охват, поведение онлайн-потребителей в Беларуси: тренды и данные последних исследований
- маркетплейсы vs интернет-магазинов. За и против.
- новые технологии в онлайн-ритейле - начало пути к omnichannelђ
Цифры и тренды белорусского рынка веб-разработок и e-commerce, презентация...Sergey Skorokhod
Рынок web-разработок Беларуси: сколько компании тратят на веб и сколько зарабатывают веб-студии
Какого уровня проекты и какие технологические решения востребованы сегодня на рынке
Проблемы: кадры, уровень компетенций заказчика
Оффлайн и онлайн-ритейл в Беларуси. Общие цифры: товарооборот, официальная статистика
Интернет-аудитория, охват, поведение
Маркетплейсы vs интернет-магазинов. За и против.
Тренды и новые технологии в онлайн-ритейле
This document proposes a strategy to engage older adults online by creating a "OldBro" user status on question-and-answer websites. OldBro users who are 65+ and approved would have their answers automatically featured at the top. The goal is to give older adults a sense of purpose by sharing their life experiences and professional knowledge online with people of all ages. Buzz would be generated on social media by YouTube bloggers promoting their "cool old folks" and encouraging people to "Ask #OldBro".
This document summarizes an integrated social media campaign called #freeofage. The campaign aims to connect elderly and young people with common interests by creating a social plugin that switches their profiles. This allows them to share friends, interests, groups and events. The plugin matches users based on their answers to questions about their interests, skills or passions. The goal is to remove social gaps and prove that age is just a stage of development by allowing each side to see the other's perspective. The campaign shows how aging provides opportunities and encourages elderly to share experiences. It uses Facebook to trigger the plugin and matching, Instagram to share user photos with #freeofage, and Periscope for participants to broadcast positive #freeofage moments.
The document proposes a solution to help elderly people feel more comfortable using the internet and social networks. It suggests developing a web browser extension that makes key websites and services easier to use by enlarging fonts and hiding complex user interface elements. The extension would also link to an events platform page where elderly users could see local events marked as relevant for them. The goal is to change negative attitudes about aging by encouraging older people to actively engage with modern digital tools and live fuller lives.
This document proposes a solution to help retired people in Belarus feel socially active and useful. It suggests integrating Airbnb into the popular Belarusian social network Odnoklassniki to allow pensioners to easily list spare rooms in their homes. This would provide retired people with extra income from hosting tenants while reducing loneliness through new social interactions. The process of becoming a mini-hotel owner would be turned into a simple game on Odnoklassniki to engage elderly users familiar with that platform. This could help challenge public perceptions that retired individuals are a burden by demonstrating how they can remain socially and economically contributing members of society.
This document proposes a solution to encourage active lifestyles for retirees. It suggests that mobile operators launch a new "Mobile Elderly" rate that provides retirees with a smartphone pre-loaded with useful apps. These apps include a map of local activities for seniors, a list of hobbies with tutorials, and exercise apps. The rate would use geo-targeting to monitor if retirees stay home too long and send personalized invitations to nearby activities. This is aimed at preventing retirees from becoming passive and isolated after retiring.
The document discusses the problem of ageism and lack of understanding between generations in Belarus. It proposes a solution called "Cookie's Other Side" which is a web browser plugin that allows people to view the internet from the perspective of a different generation by switching their cookies. This aims to help generations better understand each other by exposing them to the types of content and recommendations typically seen by the other group. The plugin would be opt-in and ensure user anonymity.
Elderly people in Belarus struggle with social isolation as technology advances. To address this, a proposed solution is to allow elderly users to access the internet using SMS on their mobile phones. Key aspects include partnering with Google to convert web pages to SMS format and with a mobile operator to provide unlimited SMS packages. This would help elderly users stay connected while still using familiar SMS technology.
The document outlines a strategy to encourage elderly people aged 60+ to lead more active lifestyles. It involves creating designated zones in clinics, public transport, and bus stops that promote standing instead of sitting, with signs and messages conveying the message "For elderly people who do not feel themselves elderly." It also involves adding walking route options to the Yandex Maps navigation app and defaulting to walking routes for users aged 60+. The overall goal is to challenge stereotypes around passive elderly behavior and provide opportunities for them to express a preference for active aging.
This document proposes motivating elderly people to age more actively by offering special benefits and bonuses to employees who spend time with their elderly parents. It suggests using internal company websites and the job search website HeadHunter.by to inform employees about bonuses for sharing benefits with their parents, such as subscriptions to sports clubs or discounts at restaurants. This is aimed at encouraging active aging while increasing time elderly people spend with their adult children.
Часть глобальной статистики WeAreSocial по Digital и SMM для Беларуси
Критические и весьма удивительные изменения:
• Linkedin в Беларуси обогнал по аудитории Facebook,
• Tiktok преодолел планку 3 млн пользователей,
• из ТОП запросов в поисковиках пропал «коронавирус».
Основные выводы:
• На 9,44 млн жителей 8,03 млн интернет-пользователей. Проникновение интернета 85,1%. Рост за год — 3%.
• За 10 лет с 2012 количество пользователей выросло более чем в 2 раза — с 3,73 млн до 8,03 млн пользователей.
• Всего 4,35 млн интернет-пользователей (46,1%) имеют акаунты в соцсетях. В 2021 году таких пользователей было 3,9 млн или 46,1% от числа интернет-пользователей.
• 95,7% пользователей соцсетей используют их с мобильных устройств (прирост за год 0,7%).
• За год прирост пользователей соцсетей составил 450 тыс. человек (+11% за год).
• Средняя скорость мобильного интернет-соединения составляет 10 MBPS.
• Средняя скорость фиксированного интернет-соединения — 48,39 MBPS.
Как жители Беларуси относятся к биометрии при осуществлении платежейSergey Skorokhod
Агентством GfK Ukraine по заказу компании Visa провела исследование с целью изучить что жители Беларуси знают о понятии биометрии, как они к этому относятся, в том числе в сфере платежей.
Здоровый образ жизни и мы: модульное обследование БелстатаSergey Skorokhod
Bтоги модульного обследования домашних хозяйств Белстата, которое проводилось с целью изучения отношения беларусов к здоровому образу жизни.
Всего в опросе приняло участие 6 тыс. респондентов в возрасте 16 лет и старше.
«Ритейл в Беларуси: перспективы развития и какие технологии будут востребован...Sergey Skorokhod
Презентация belretail.by
«Ритейл в Беларуси: перспективы развития и какие технологии будут востребованы в ближайшее время»
на семинаре Microsoft «Автоматизация бизнес-процессов в розничных компаниях»
22 ноября 2017 года, Минск, Беларусь
Маркетинговое исследование мебельного рынка МинскаSergey Skorokhod
ТЦ «Мебельный МегаМаркет Домашний очаг» весной 2017 года провел маркетинговое исследование покупателей мебели в Минске.
Параметры исследования:
Опрос посетителей мебельных торговых центров «Домашний очаг», «Тивали», «Озерцо», «Дом мебели» проводился с 20 по 26 февраля 2017 года. Метод проведения исследования – анкетирование. Было опрошего 500 человек. Характеристики ЦА – покупатели мебели в сегментах эконом и средний минус.
Результаты опроса посетителей экологического фестиваля «Пастернак»
Портрет потребителя эко-продуктов в Беларуси.
Центр системных бизнес-технологий Satio
Цифры и тренды оффлайн и онлайн-ритейла в БеларусиSergey Skorokhod
- оффлайн и онлайн-ритейл в Беларуси. Общие цифры: товарооборот, охват интернет-аудитории, официальная статистика
- интернет-аудитория, охват, поведение онлайн-потребителей в Беларуси: тренды и данные последних исследований
- маркетплейсы vs интернет-магазинов. За и против.
- новые технологии в онлайн-ритейле - начало пути к omnichannelђ
Цифры и тренды белорусского рынка веб-разработок и e-commerce, презентация...Sergey Skorokhod
Рынок web-разработок Беларуси: сколько компании тратят на веб и сколько зарабатывают веб-студии
Какого уровня проекты и какие технологические решения востребованы сегодня на рынке
Проблемы: кадры, уровень компетенций заказчика
Оффлайн и онлайн-ритейл в Беларуси. Общие цифры: товарооборот, официальная статистика
Интернет-аудитория, охват, поведение
Маркетплейсы vs интернет-магазинов. За и против.
Тренды и новые технологии в онлайн-ритейле
This document proposes a strategy to engage older adults online by creating a "OldBro" user status on question-and-answer websites. OldBro users who are 65+ and approved would have their answers automatically featured at the top. The goal is to give older adults a sense of purpose by sharing their life experiences and professional knowledge online with people of all ages. Buzz would be generated on social media by YouTube bloggers promoting their "cool old folks" and encouraging people to "Ask #OldBro".
This document summarizes an integrated social media campaign called #freeofage. The campaign aims to connect elderly and young people with common interests by creating a social plugin that switches their profiles. This allows them to share friends, interests, groups and events. The plugin matches users based on their answers to questions about their interests, skills or passions. The goal is to remove social gaps and prove that age is just a stage of development by allowing each side to see the other's perspective. The campaign shows how aging provides opportunities and encourages elderly to share experiences. It uses Facebook to trigger the plugin and matching, Instagram to share user photos with #freeofage, and Periscope for participants to broadcast positive #freeofage moments.
The document proposes a solution to help elderly people feel more comfortable using the internet and social networks. It suggests developing a web browser extension that makes key websites and services easier to use by enlarging fonts and hiding complex user interface elements. The extension would also link to an events platform page where elderly users could see local events marked as relevant for them. The goal is to change negative attitudes about aging by encouraging older people to actively engage with modern digital tools and live fuller lives.
This document proposes a solution to help retired people in Belarus feel socially active and useful. It suggests integrating Airbnb into the popular Belarusian social network Odnoklassniki to allow pensioners to easily list spare rooms in their homes. This would provide retired people with extra income from hosting tenants while reducing loneliness through new social interactions. The process of becoming a mini-hotel owner would be turned into a simple game on Odnoklassniki to engage elderly users familiar with that platform. This could help challenge public perceptions that retired individuals are a burden by demonstrating how they can remain socially and economically contributing members of society.
This document proposes a solution to encourage active lifestyles for retirees. It suggests that mobile operators launch a new "Mobile Elderly" rate that provides retirees with a smartphone pre-loaded with useful apps. These apps include a map of local activities for seniors, a list of hobbies with tutorials, and exercise apps. The rate would use geo-targeting to monitor if retirees stay home too long and send personalized invitations to nearby activities. This is aimed at preventing retirees from becoming passive and isolated after retiring.
The document discusses the problem of ageism and lack of understanding between generations in Belarus. It proposes a solution called "Cookie's Other Side" which is a web browser plugin that allows people to view the internet from the perspective of a different generation by switching their cookies. This aims to help generations better understand each other by exposing them to the types of content and recommendations typically seen by the other group. The plugin would be opt-in and ensure user anonymity.
Elderly people in Belarus struggle with social isolation as technology advances. To address this, a proposed solution is to allow elderly users to access the internet using SMS on their mobile phones. Key aspects include partnering with Google to convert web pages to SMS format and with a mobile operator to provide unlimited SMS packages. This would help elderly users stay connected while still using familiar SMS technology.
The document outlines a strategy to encourage elderly people aged 60+ to lead more active lifestyles. It involves creating designated zones in clinics, public transport, and bus stops that promote standing instead of sitting, with signs and messages conveying the message "For elderly people who do not feel themselves elderly." It also involves adding walking route options to the Yandex Maps navigation app and defaulting to walking routes for users aged 60+. The overall goal is to challenge stereotypes around passive elderly behavior and provide opportunities for them to express a preference for active aging.
This document proposes motivating elderly people to age more actively by offering special benefits and bonuses to employees who spend time with their elderly parents. It suggests using internal company websites and the job search website HeadHunter.by to inform employees about bonuses for sharing benefits with their parents, such as subscriptions to sports clubs or discounts at restaurants. This is aimed at encouraging active aging while increasing time elderly people spend with their adult children.
2. Яшчэ ў 2011 годзе
Грамадзянская ініцыятыва
“Справаводства па беларуску! “
пачала шукаць новыя магчымасці
для папулярызацыі беларускай
мовы і прыйшла да высновы, што
спорт, а менавіта футбол, гэта як раз
той сегмент, што цікавы вялікай
колькасці беларусаў і праз яго
можна доволі дзейсна і якасна
прасоўваць беларускую мову
ў шырокі ўжытак.
3. Было заўважана, што і
самі футбольныя
фанаты ўсё больш
схіляюцца да шырокага
ужывання беларускай
мовы. Таму ў 2012 годзе
адным з галоўных
прыярытэтаў
“Справаводства
па-беларуску!” стала
прасоўванне беларускай
мовы ў футболе.
4. “Справаводства па-беларуску!”
дзейнічала сваімі
традыцыйнымі метадамі праз
перапіску з футбольнымі
клубамі з прапановамі аб
больш шырокім
выкарыстанні беларускай
мовы, прынамсі пісаць
прозвішчы гульцоў па-
беларуску, весці па-
беларуску каментаванне на
стадыёнах, выкарыстоўваць
беларускую мову ў
рэкламнай і друкаванай
прадукцыі клубаў,
праводзіць прэс-канферэнцыі
па-беларуску і іншыя
прапановы.
5.
6.
7. Першымі вынікамі кампаніі
“Футбол па-беларуску!” стала тое,
што хатнія матчы футбольных
клубаў “Гомель”,
“Дынама-Брэст”,
“Тарпеда-БелАЗ”,
“Славія-Мазыр”
пачалі каментавацца дыктарам на
стадыёне па-беларуску.
17. Іншымі словамі футбольныя фанаты Беларусі сваім
прыкладам прымушаюць родныя клубы таксама
больш ужываць беларускую мову.
Нельга не адзначыць вялікі ўнёсак безыменнага
легіёну шчырых людзей, што не толькі любяць
свае футбольныя клубы, але і беларускую мову,
прасоўваючы яе на вуліцах,
стадыёнах і нават за межамі Беларусі.
Паказваючы, што беларуская мова,
гэта мова моцы, посьпеху і перамог.
18. А каб не ўзнікла думкі аб тым, што ў гэтай
прэзентацыі былі прыведзены адзінкавыя
прыкладжы прысутнасці беларускай мовы ў
футбольным жыцці, наведайце суполку
“Футбол па-беларуску!”
http://vk.com/futbol_pa_belarusku ,
там гэтых прыкладаў сотні.
Ну і google канечне можа давесці, што мова ў
футболе гэта не выпадковасць, а новы моцны
трэнд у футбольным жыцці.
Дзякуй усім!
19. P.S.
Кампанія “Справодства па-беларуску!” і сама мае
сваю беларускамоўную футбольную каманду
ФК “СпБ-09” і з 2011 праводзіць штогадовы
Кубак “Справаводства па-беларуску!”, скіраваны на
папулярызацыю беларускай мовы праз спорт.