1. “ Customer Profiling Of Big Bazaar in Saharaganj ”

2. CITY LUCKNOW STORE SAHARAGANJ TOPIC CUSTOMER PROFILING OF BIG BAZAAR IN SAHARAGANJ NO OF QUESTIONNAIRES FILLED 300

3. Salaried Self employed Business Retired Housewife Student Govt.Service 163 20 76 5 74 186 67

4. 10th 12th Graduate P Graduate 11 41 154 94

5. Adult Children 1374 404

6. Male Female 202 97

7. upto 20 21-25 26-30 31-35 36-40 41-45 46-50 50- above 24 75 63 47 48 34 3 3

8. Own Rented 259 41

9. Bike/scooter Car Both None 154 7 128 25

10. Ricksaw Vikram Auto Bike/Scooter Car Bus 1 10 13 173 104 20

11. Less than 10K 10-15K 15-20K 20-25K 25-30K More than 30 K 12 42 67 35 85 57

12. Less than 1000 1000-1500 1500-2000 more than 2000 12 13 88 187

13. Big Bazaar Vishal mart Spencer's Local Kirana Store Wholesale market Other- 220 5 40 258 61 1

14. every week every 15 days once in a month 33 11 252

15. 1st week 2nd week 3rd week last week 12 10 8 12

16. Mon/tu/wed Thu/fri Sat/ Sun 49 24 227

17. less than 500 500-1000 1000-1500 more than 1500 10 50 69 172

18. Big Bazaar Vishal Mega Mart Max Pantaloons Westside Globus Shoppers Stop Local Market 250 42 29 76 5 81 38 221

19. Occasionally Marriage/ Party religious Festivals Sale/offer Any Time 58 177 67 71 57

20. Big Bazaar V plus Store Spencer's jumbo E zone Wholesale Market Nearby Store Vishal other 101 4 4 51 25 52 252 4 1

21. Big Bazaar Home Town Vishal Mart Spencer's Pitamber Furniture wholesale Market Others- 52 121 3 7 51 160 39

22. Big Bazaar shoppers Stop Tanishq D' damas jeweler 31 11 71 8 211

23. Credibility/trust Brand Designs Offers Proximity 50 77 174 9 20

24. Occasionally Marriages Religious festivals promotion Offers Any Time 22 176 111 33 4

25. Yes No 240 63

26. Yes No 216 84

27. up to 30 mins 30mins-1hr 1-2 hrs more than 2 hrs 7 37 196 60

28. Friends Family Parents Alone 84 173 19 27

29. self spouse family parents other 260 10 22 6 2

30. Price Variety Proximity oneroof Other- 91 104 14 117 2

31. Word of mouth Newspaper hoardings mobiles Vans Visited a store TV Other- 92 81 19 4 69 30 10

32. excellent very good good moderate not Satisfied 8 47 203 40 2

33. excellent very good good moderate not Satisfied 28 108 453 19 2

34. excellent very good good moderate not Satisfied 16 57 222 16

35. excellent very good good moderate not Satisfied 7 53 195 34 11

36. excellent very good good moderate not Satisfied 28 48 206 16 3

37. Hindustan Times Times of India Dainik Hindustan Danik Jagran Amar Ujala Rashtriya Sahara Other 34 135 8 83 109 6 9

38. Airtel Vodafone Idea Reliance Tata Indicom BSNL Others 34 51 30 41 18 85 42

39. 90.4 CMS 91.1 Radio City 98.3 Radio Mirchi 93.5 S FM 100.7 AIR 105.6 Gyanvani Not use 66 109 61 4 1 64

40. yes No 177 123

41. TV Radio Magzines/Newspaper All 88 2 33 73

42. Yes No 288 12

43. Thank You !